Press Releases

Posted date : 2026-10-20 21:30:02

Germany had 102,550 active bicycles in public bike-sharing systems offering automated, 24/7 rentals as of September 1, 2026, up 1.5% year-on-year. Private bicycle subscriptions declined 2% to 98,000, according to market data released on October 20 by Zukunft Fahrrad, a German bicycle industry association.

The association’s second annual market survey expanded its coverage to include commercial bicycle subscriptions nationwide and tourist rental bicycles in a major cycling tourism region. It estimated 12,500 to 14,000 commercial bicycle subscriptions nationwide, primarily used for electric delivery bikes.

Among 13 companies offering bike-sharing without e-scooter services, the fleet totalled 67,040 bicycles, up 4% year-on-year. This included 6,250 e-bikes, an increase of 49%, and 1,260 cargo bikes, down 2%.

Four companies primarily operating e-scooter-sharing services also offered e-bikes, with a combined fleet of 35,513 units, down 3.3%. These operators are part of Platform Shared Mobility. In addition, local “freie Lastenrad” initiatives operated 930 cargo bikes, which were reported separately because they generally do not offer automated, 24/7 rental services.

Private bicycle subscriptions declined following the exit of two providers from the subscription business. However, subscriptions at providers that remained active increased, according to Zukunft Fahrrad. The association counts active subscription contracts rather than the number of bicycles and excludes company bicycle leasing and financing leases from its subscription figures.

The survey also estimated that 35,000 to 40,000 tourist rental bicycles were available along the Baltic coast of Mecklenburg-Vorpommern as of September 1, 2026. The estimate was based on data and estimates covering 92 providers.

Beyond fleet size, the association highlighted usage intensity as an important measure of bike-sharing’s relevance. In Cologne, the KVB-Rad system recorded an average of seven uses per bicycle per day in the first half of 2026, alongside 2.88 million trips.

For comparison, Germany had 43,190 car-sharing vehicles in January 2026. Employee and self-employed bicycle leasing contracts totalled 2.2 million in December 2025, while 3.8 million bicycles were sold nationwide in 2025, 53% of them e-bikes.

Zukunft Fahrrad called for investment in regional bike-sharing networks, integration of bike-sharing into regional public transport ticketing, social tariffs for sharing and subscription services, and simpler tax rules for mobility budgets supporting sustainable transport.

Photo: Zukunft Fahrrad

Posted date : 2026-10-16 02:24:17

Dave Neiswander, CEO of World Bicycle Relief (left), and Phoebe Liu, CEO of Giant Group (right).

World Bicycle Relief Celebrates One Million Buffalo Bicycles in Tianjin

By Daphne Chen, Wheel Giant

Founded by SRAM co-founder F.K. Day, WBR has transformed one million bicycles into greater access to education, healthcare and economic opportunities worldwide, with Giant Group and Kenda playing important roles.

TIANJIN, China, October 16, 2026 — World Bicycle Relief (WBR), an international nonprofit organization dedicated to improving mobility in underserved communities, joined its long-standing manufacturing partner Giant Group in Tianjin to celebrate a remarkable milestone: one million Buffalo Bicycles produced to help people overcome transportation barriers.

The milestone, officially announced in February 2026, represents more than two decades of collaboration between the bicycle industry and humanitarian organizations. According to WBR, the program has mobilized one million riders and positively impacted approximately five million people across 28 countries.

Founded by SRAM Co-Founder F.K. Day

World Bicycle Relief was established in 2005 by F.K. Day, co-founder of leading bicycle component manufacturer SRAM, and his wife Leah Missbach Day, a documentary photographer, in response to the devastating 2004 Indian Ocean tsunami.

Recognizing that reliable transportation was essential to rebuilding communities, the couple leveraged their bicycle industry expertise and connections to provide bicycles to displaced families in Sri Lanka.

With support from SRAM and other industry partners, WBR initially distributed more than 24,000 bicycles to tsunami survivors, helping them regain access to schools, healthcare services and employment opportunities.

What began as an emergency relief initiative gradually evolved into an international development program addressing what WBR describes as “mobility poverty.”

SRAM has remained a committed supporter of WBR, demonstrating how bicycle industry expertise can be applied beyond conventional commercial markets to generate lasting social benefits.

Giant Group Supports Large-Scale Manufacturing

Giant Group has been a key manufacturing and development partner of WBR since 2010, contributing its production expertise to the design and manufacturing of Buffalo Bicycles.

Giant’s Tianjin manufacturing operations play an important role in producing these purpose-built bicycles, which are distributed primarily to rural communities in Africa, Asia and Latin America.

Unlike conventional recreational or performance bicycles, Buffalo Bicycles prioritize affordability, durability, load capacity and straightforward maintenance.

Their robust steel frames, reinforced carriers and practical components are designed to withstand rough roads, heavy loads and demanding daily use.

Many components are sourced from manufacturers in mainland China, helping WBR maintain cost efficiency while supporting large-scale production.

Kenda Tire is among the important component suppliers, providing tires for Buffalo Bicycles. For riders traveling long distances over unpaved roads, tire durability and reliability are essential to minimizing breakdowns and ensuring dependable transportation.

WBR continues to improve Buffalo Bicycle designs based on feedback from riders and local mechanics. Its latest Buffalo One and Buffalo Pro models incorporate improved frame geometry, disc brakes and heavy-duty carriers capable of supporting loads of up to 100 kilograms.

The Buffalo One emphasizes simple single-speed operation, while the Buffalo Pro introduces a two-speed drivetrain to improve versatility across varying terrain.

One Million Bicycles, Five Million Lives Impacted

The social benefits of WBR’s bicycle programs extend far beyond transportation.

In many rural communities, students must walk considerable distances to school, healthcare workers struggle to reach patients, and entrepreneurs face limited access to markets.

Providing a reliable bicycle can significantly improve their daily lives.

According to WBR’s impact research, girls receiving Buffalo Bicycles are 19% less likely to drop out of school, while their commuting time is reduced by approximately one-third.

Households receiving bicycles report 43% higher average monthly income, while women riders report earnings 50% higher than before receiving a bicycle.

Healthcare workers equipped with bicycles can serve 63% more households compared with those without bicycles.

Women and girls account for at least 70% of WBR’s bicycle recipients, reflecting the organization’s commitment to improving gender equality and economic independence.

Building Sustainable Local Bicycle Ecosystems

Beyond bicycle distribution, WBR emphasizes long-term sustainability through local assembly, maintenance training, spare-parts availability and community-based service networks.

By training mechanics and supporting local bicycle businesses, the organization helps create employment opportunities while ensuring bicycles remain functional over many years.

Giant Group also supports WBR through its annual Ride Like King campaign, which brings together cyclists worldwide to raise funds for Buffalo Bicycles.

In 2026, the campaign achieved its goal of donating 927 bicycles, highlighting the power of global cycling communities to support humanitarian initiatives.

Looking Beyond the Next Million

WBR CEO Dave Neiswander has emphasized that reaching one million bicycles demonstrates the transformative potential of reliable mobility, while significant transportation challenges remain in underserved regions.

For the global bicycle industry, WBR offers a compelling example of how manufacturing expertise, affordable products and corporate commitment can deliver measurable social impact.

From SRAM co-founder F.K. Day’s original humanitarian vision to Giant Group’s manufacturing partnership and Kenda’s component contributions, the Buffalo Bicycle initiative illustrates how industry collaboration can help address fundamental human needs.

The achievement reinforces a powerful message: a bicycle does not need to be expensive or technologically sophisticated to change lives. Sometimes, two simple wheels are enough to create opportunities for an entire community. 

Posted date : 2026-10-14 21:49:51

Mexico Imposes US$68.60 Provisional Anti-Dumping Duty on Chinese Adult Bicycles

Mexico has imposed a provisional anti-dumping duty of US$68.60 per unit on adult bicycles originating in China. The Ministry of Economy published its affirmative preliminary determination in Mexico’s Official Gazette, the Diario Oficial de la Federación (DOF), on 12 October 2026. The measure took effect on 13 October and will remain in force for six months.

The investigation covers adult bicycles of all types with wheel sizes exceeding 20 inches. These are commercially known as mountain bikes with or without gears, adult bicycles, mountain bikes, unassembled bicycles and urban bicycles. Racing and road bicycles, as well as electric bicycles, are excluded from the investigation.

The measure applies to products originating in China, regardless of the country of shipment. It covers definitive and temporary imports under tariff item 8712.00.05 of Mexico’s Tarifa de la Ley de los Impuestos Generales de Importación y de Exportación (TIGIE), as well as products entering under any other applicable tariff item, provided they fall within the scope of the investigation.

The investigation was initiated on 13 August 2025 following an application filed on 11 April 2025 by Mexico’s National Association of Bicycle Manufacturers (ANAFABI) and four companies: Bicicletas Mercurio, Bicicletas Veloci, Distribuidora de Bicicletas Benotto and Línea Siete.

The dumping investigation period covers 1 January to 31 December 2024, while the injury investigation period covers 1 January 2022 to 31 December 2024.

The investigation remains ongoing, and a final determination has not yet been issued.

Photo: Ecobici

Posted date : 2026-10-12 21:52:09

Belgian Speed Pedelec Registrations Exceed 22,000 in First Nine Months of 2026

Used Registrations Rise 92.2% Compared with 2023, While Leasing Companies Account for 66.1% of New Registrations

Belgium recorded 22,116 combined new and used speed pedelec registrations in the first nine months of 2026, an increase of 3,991 units compared with 18,125 in the same period of 2023, according to statistics released by mobility federation TRAXIO on 7 October 2026.

New speed pedelec registrations reached 12,293 units, up 13.4% year-on-year and 14% compared with the same period in 2024. Filip Rylant, TRAXIO spokesperson, said registrations during the summer months averaged nearly 20% above the previous year. He added that 2026 could outperform 2023 if registrations accelerate towards the end of the year.

Image: TRAXIO

Leasing Companies Account for 66.1% of New Registrations

Leasing companies accounted for 66.1% of new speed pedelec registrations in the first nine months of 2026, while private individuals accounted for 20.9%. New registrations by private individuals fell 8.1% year-on-year.

TRAXIO attributed the increase in new registrations partly to government procurement, including orders from the Ministry of Defence, which participated in such procurement for the first time in 2026. New leasing contracts signed when existing agreements expired also contributed to registrations.

Used Registrations Rise 32.5% Year-on-Year

The second-hand market continued to expand, with 9,823 used speed pedelecs registered in the first nine months of 2026, an increase of 2,408 units compared with the same period in 2025.

Image: TRAXIO

Used registrations rose 32.5% year-on-year, 63% compared with the same period in 2024, and 92.2% compared with the same period in 2023. Used speed pedelecs accounted for 44.4% of combined new and used registrations during the period.

TRAXIO said leased bicycles are replaced after several years of use and subsequently re-enter the market as second-hand vehicles. Private owners also trade in their existing speed pedelecs for newer models.

New Registrations Concentrated in Flanders

The market for new speed pedelecs remained heavily concentrated in Flanders, which accounted for 98% of national new registrations.

East Flanders led with 5,805 units, representing 47.2% of new registrations nationwide. Limburg followed with 1,951 units, ahead of Flemish Brabant with 1,945 and Antwerp with 1,818.

Posted date : 2026-10-05 21:49:03

By Wheel Giant

Taichung is one of Taiwan’s key bicycle industry clusters, supported by a highly integrated network of bicycle and component manufacturers. Over the years, the Taichung City Government has promoted the industry through infrastructure development, sustainable transportation and international events.

The City Government has also provided long-term support for Taichung Bike Week (TBW), contributing resources to event organization, the official website, international promotion and industry information services. These efforts help connect global brands and product managers with Taichung’s strong OEM supply chain.

Chen Hsueh-sheng, Secretary-General of the Industrial Development and Investment Promotion Committee of Taichung City, said Taichung’s bicycle industry remains internationally competitive thanks to its strong manufacturing base and industrial expertise.

“Through Taichung Bike Week, we hope more international brands and buyers can experience the strength of Taichung’s bicycle industry and create new opportunities for cooperation with local companies,” Chen said.

Looking ahead, Chen expects the industry to advance toward higher-value manufacturing, smart technologies, electrification and sustainability. The City Government will continue working with the industry to attract international business opportunities, strengthen Taichung’s role in the global bicycle supply chain, and generate broader benefits for the local economy.

Taichung Bike Week 2027 will take place from October 5–8, 2027, bringing global bicycle brands, product managers and OEM suppliers back to Taichung for future product development and business collaboration.

Posted date : 2026-10-05 20:45:35

The Philadelphia Bike Expo will return to the Pennsylvania Convention Center in Philadelphia, Pennsylvania, on May 8–9, 2027. Exhibitor registration for the 16th annual Expo opened on October 1, 2026.

Founded in 2010 with roots in custom framebuilding, the Philadelphia Bike Expo has grown into a major gathering for the cycling industry and cycling public, bringing them together for a weekend of new products, craftsmanship, education and community.

Bina Bilenky, owner and director of the Philadelphia Bike Expo, said the event has always focused on the people behind the bikes and opportunities to connect with them directly. Framebuilders and small makers remain an important part of the Expo, while the event has expanded to represent the wider cycling industry.

The consumer-facing show gives exhibitors the opportunity to put products directly into riders’ hands, introduce new products and engage with the people who use them. The 2027 Expo will also feature seminars and educational programming throughout the weekend.

Companies, builders and organizations interested in participating can find information and reserve exhibition space through the event website. 

Photo: Philadelphia Bike Expo

Posted date : 2026-10-04 19:48:54

By Daphne Chen, Wheel Giant    Photos: ECI

European Cycling Industries (ECI) held its Cycling Industry Summit 2026 on September 30 at Residence Palace in Brussels, bringing together industry leaders, EU officials and policymakers to discuss the future of Europe’s cycling sector.

Key topics included European manufacturing competitiveness, energy resilience, market compliance and workforce development. The session “What ‘Made in Europe’ Means for the Cycling Industry” examined how Europe can strengthen its bicycle manufacturing base and create better conditions for investment and industrial growth.

The summit also addressed cycling’s role in Europe’s transport and energy transition, including active mobility investment, bike leasing and infrastructure development. European Commissioner Wopke Hoekstra joined ECI CEO Paul Walsh for a high-level discussion on climate, clean growth and the contribution of cycling to Europe’s transition.

Another major focus was market integrity, particularly the challenge posed by non-compliant products entering the European market. ECI also launched its Skills Alliance, aimed at strengthening technical expertise and workforce development across the cycling industry.

A highlight of this year’s event was the inaugural ECI Bike Demo Day, held alongside the summit. A dedicated outdoor test area featured 12 innovative European bicycles, giving policymakers and industry representatives the opportunity to experience products firsthand.

MEP François Kalfon officially opened the Demo Day and joined the test rides, while Hoekstra also participated following his summit appearance.

The 2026 summit reflected a broader shift in Europe’s cycling agenda, with increasing emphasis on industrial competitiveness, energy security, fair market conditions and skills, alongside mobility and decarbonisation.

Posted date : 2026-09-30 22:30:07

By Daphne Chen, Wheel Giant

Dutch bicycle retailer 12GO Biking has reached an agreement with the bankruptcy administrators of Accell Nederland and secured creditors to acquire the company’s remaining bicycle inventory in the Netherlands. The deal covers tens of thousands of bikes from brands including Batavus, Sparta, KOGA and Loekie.

12GO co-founder and director Pieter van den Berg said the transaction includes Accell’s remaining Dutch bicycle stock, although neither the exact number of bikes nor the purchase price has been disclosed.

Importantly, the deal does not mean that 12GO has acquired Accell or ownership of its bicycle brands. The sale of inventory is separate from the ongoing process involving Accell’s brands, intellectual property and other business assets.

According to the first bankruptcy report filed with the Dutch court, Accell’s bicycle inventory had a book value of approximately €47.8 million when the Dutch entities entered bankruptcy proceedings in August. Parts and accessories were valued at another €38.6 million.

However, the €47.8 million figure should not be interpreted as the value of the 12GO transaction, as part of the inventory had already been sold through Accell’s existing dealer network before the agreement was reached.

Keeping Stock Within the Dealer Network

One of the key industry implications of the deal is how 12GO plans to redistribute the inventory.

The retailer said that allowing large volumes of Batavus, Sparta and KOGA bikes to enter bankruptcy auctions or discount channels could disrupt market pricing and put additional pressure on existing dealers.

In addition to selling part of the inventory through its own retail operations, 12GO has launched a B2B platform allowing professional bicycle dealers to purchase the bikes.

The approach effectively turns 12GO into a temporary distribution and redistribution hub for Accell inventory, helping move stock through established bicycle retail channels rather than through an uncontrolled liquidation process.

Price pressure is unlikely to disappear entirely, however, as 12GO has also indicated that selected models will be offered to consumers at promotional prices.

Accell Brands Still Up for Sale

The inventory transaction does not mark the end of Accell’s restructuring process.

According to the bankruptcy administrators, more than 300 potential buyers were initially approached, with 103 gaining access to the data room. By the end of August, 60 parties had submitted non-binding offers, ranging from individual brands to broader packages of brands, inventories and operating businesses.

As a result, the future ownership of brands including Batavus, KOGA and Sparta remains unresolved.

Accell’s financial difficulties also highlight the prolonged adjustment facing the European bicycle industry following the pandemic boom. Heavy inventories, weaker consumer demand, discounting and high debt levels have placed significant pressure on the group despite several rounds of financial restructuring.

For the industry, the next major development will be the eventual ownership and structure of Accell’s portfolio, including Batavus, KOGA, Sparta, Raleigh, Lapierre, Haibike, Ghost and Winora.

The outcome could have significant implications for Accell’s European dealer network, product development, after-sales service and future supply-chain relationships.

Posted date : 2026-09-29 20:54:43

By Daphne Chen, Wheel Giant

European Cycling Industries (ECI) is calling on the European Union to introduce an EU-wide ban on e-bike tampering and tuning kits as part of stronger measures against illegal and non-compliant electric bicycles.

In its latest Manifesto for a Safe and Compliant EU Market, ECI urged regulators to tighten market surveillance, strengthen enforcement against non-compliant products sold through online platforms, and improve the technical capabilities of local authorities.

The industry body also released updated anti-tampering recommendations covering firmware security, anti-rollback protection, authentication between motors, controllers and batteries, sensor plausibility checks, protected diagnostic interfaces and records of critical parameter changes.

ECI CEO Paul Walsh.

ECI stressed that simple protections, such as app settings, service menus, button combinations or default PIN codes, should not be considered sufficient safeguards against speed-limit manipulation.

For bicycle manufacturers and suppliers, the issue is becoming increasingly important as European e-bike compliance moves beyond mechanical and electrical safety toward software security and system-level anti-tampering protection.

The development could have direct implications for motor, controller, battery and complete e-bike suppliers serving the European market, particularly as EN 15194 continues to evolve alongside new EU machinery and cybersecurity requirements.

Posted date : 2026-09-28 23:25:28

Bicycles, E-Bikes and Parts Left Off U.S.-China Tariff Relief List

By Wheel Giant

Bicycles, e-bikes and bicycle components have been left off the latest list of Chinese products proposed for more favorable U.S. tariff treatment, leaving current import cost pressures largely unchanged for the bike industry.

Photo: PeopleForbikes

The Office of the U.S. Trade Representative recently announced a list covering around US$30 billion worth of non-sensitive Chinese goods that could be considered for improved tariff treatment. However, bicycles under HTS 8712, e-bikes under HTS 8711, and bicycle parts and accessories under HTS 8714 were not included.

PeopleForBikes had previously submitted comments to USTR seeking tariff relief for bicycles, e-bikes and related components, but the categories were not included in the latest recommendations.

For bicycle brands and suppliers, the outcome means tariff pressures on China-made products entering the U.S. remain largely unchanged. Companies are therefore expected to continue reviewing sourcing, production locations and supply-chain diversification as they manage tariff-related risks.

Photo: PeopleForbikes

Posted date : 2026-09-28 08:23:07

ECI Advocates for Integrating Company Bike Leasing into EU Carbon Regulations

By Daphne Chen, WheelGiant

European Cycling Industries (ECI) and the European Cyclists' Federation (ECF) are actively pushing to include "Company Bike Leasing" (CBL) in the EU's transport policies and carbon reduction frameworks. The initiative aims to replicate Germany's highly successful leasing model across all EU member states to accelerate green mobility.

Key Highlights:

 * Tax Incentives for Employees: By implementing "salary sacrifice" mechanisms and low Benefit-in-Kind (BIK) tax rates, the cost of acquiring high-end e-bikes and cargo bikes can be reduced by up to 30-40% for employees.

 * Achieving Corporate ESG Goals: The associations are lobbying to include bicycles in the Clean Corporate Vehicles Regulation. This allows companies to officially count e-bike fleets toward their carbon reduction targets and lower Scope 3 emissions from employee commutes.

 * Driving Industry Growth: For the global supply chain, this transition turns bike leasing into a powerful B2B2C engine. It not only creates stable, long-term demand for premium e-bikes but also promotes a circular economy through end-of-lease refurbishment.

Photo: JobRad

Posted date : 2026-09-23 21:57:20

By Daphne Chen, Wheel Giant

Following Remco Evenepoel’s record-breaking fourth consecutive World Time Trial title, Specialized has officially made its ultra-premium S-Works Custom TT Extensions available to the public for $20,000 USD.

Rather than an off-the-shelf product, the program offers a complete F1-level custom aerodynamic service:

 3D Rider Scanning & Ergonomics: Full 3D digital capture of the rider's forearms, wrist angles, and upper-body posture to map an individualized interface.

 Win Tunnel Validation: Dedicated testing sessions with specialized aerodynamicists at the Morgan Hill "Win Tunnel" to optimize frontal surface area (CdA) without sacrificing sustainable power output.

 1-of-1 3D-Printed Fabrication: Custom aerospace-grade 3D-printed titanium and carbon construction, engineered with fully integrated internal brake and electronic wire routing specifically for the S-Works Shiv TT platform.

Industry observers note the launch underscores a broader trend among tier-one cycling brands expanding beyond mass-production components into high-margin, bespoke race engineering for elite athletes and discerning collectors.

Posted date : 2026-09-23 20:54:28

Quality Bicycle Products (QBP) has announced the return of its winter industry event, Frostbike, scheduled for February 25–27, 2027, at Q headquarters in Minneapolis, Minnesota. The event returns after a five-year hiatus under the theme “Take the Lane.”

Frostbike 2027 will bring together Q retailers, supplier brands, and industry thought leaders from across North America through a product expo, educational sessions, and peer-to-peer connections.

According to QBP, attendees will have hands-on access to products from leading and emerging brands. Educational sessions will focus on ways to drive business in today’s evolving retail landscape.

Photo: QBP

Q President Rich Tauer said Frostbike has always been about bringing the bicycle industry together. Under the “Take the Lane” theme, the 2027 event will create space for open conversations and shared learning while addressing current challenges and opportunities.

Retailer registration will open on October 27, 2026. QBP will release additional details, including seminar topics, the keynote speaker, vendor list, and other event activities over the next few months.

Quality Bicycle Products operates distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, reaching a network of more than 5,500 independent bicycle retailers.

Photo: QBP

Posted date : 2026-09-21 22:57:11

Specialized Outlines Three Strategic Priorities at Taichung Supplier Gathering

By Daphne Chen, Wheel Giant

Specialized hosted its annual supplier “I Party” on the final day of 2026 Taichung Bike Week, bringing together key Asian partners for a morning ride and luncheon. Founder Mike Sinyard, who is set to return as CEO on November 1, urged suppliers to work more closely with the brand as the industry faces faster product cycles, intensifying competition and shifting market demand.

Sinyard emphasized that faster product development will be critical to responding to riders and market needs. Specialized also outlined three strategic priorities: Global Operations Strategy, Cost Competitiveness and Partnership.

The company introduced its Supplier Excellence Framework, covering Delivery, Quality, NPI Execution, ESG and Sourcing. The framework signals a broader shift in supplier expectations—from traditional quality and delivery performance toward speed, cost management, sustainability and stronger co-development capabilities.

Specialized also introduced new CFO/COO Lukas Wickard and highlighted the need to further optimize its global operations and supply chain as competition from both established brands and rapidly advancing Chinese players intensifies.

The company honored suppliers with more than 30 and 20 years of partnership, underscoring the long-standing role of Taiwan and Asia in Specialized’s global supply chain.

30+ Years of Partnership: ALEX, CST/MAXXIS, CN SPOKE, DAYTON, FORMULA, FOX, GDI, JD/TRANZX, JOY/NOVATEC, KENDA, KINESIS, KMC, LEE CHI/Promax, LK, MIC, PMT, SHIMANO, SR, SRAM, TAI LOU, TANGE, TEKTRO/TRP, VELO and VP.

20+ Years of Partnership: A-FORGE, A-PRO/X-FUSION, BETO, DT, FSA/TH, GIYO, HH, HDI, JAGWIRE, JOGON, MASSLOAD, NUVO, PRIME AERO/Mr. Control, CHAINWAY/SAMOX, SUNNYWHEEL, TOPKEY and TRANSART.

The message from Taichung was clear: future supplier competitiveness will depend not only on manufacturing quality and price, but increasingly on speed, efficiency, sustainability and the ability to co-develop products with brands.

Posted date : 2026-09-19 05:59:02

Taichung Bike Week 2026: Smaller Turnout, but OEM Development Remains Active

By Daphne Chen, Wheel Giant

The four-day Taichung Bike Week (TBW) 2026 concluded on September 18 with a smaller footprint and fewer international buyers, reflecting a bicycle market that is recovering but remains under pressure from inventory, weak sell-through and tighter travel budgets.

Exhibitor participation was down by around 20% from 2025. Overseas buyer traffic was also noticeably lighter, as many international brands continue to control costs while waiting for a clearer market recovery.

Yet the meetings taking place behind closed doors told a somewhat different story. Suppliers reported that international customers are still discussing new projects, future specifications and product development programs, suggesting that development activity is moving ahead even before the broader market fully recovers.

E-Bikes and 32-Inch Platforms in Focus

E-Bikes remained the dominant technology theme at TBW 2026. Discussions increasingly moved beyond individual components toward system integration, including motors, batteries, controllers, sensors, drivetrains and electronic shifting.

Another notable topic was the emerging 32-inch wheel platform. Frames, wheels and related components attracted interest from product managers exploring potential applications in MTB and other performance segments. Whether 32-inch develops into a significant new standard remains to be seen, but it was clearly one of this year’s most discussed development topics.

Some exhibitors from China were unable to attend due to entry-related issues, leaving several planned spaces unused. However, TBW continued to bring together suppliers and component brands from Taiwan and other major bicycle manufacturing markets.

TBW Is Not Just Another B2B Trade Show

As the international bicycle show calendar becomes increasingly crowded, the distinction between TBW and major European trade shows is becoming more important.

While European B2B shows typically combine new-product presentation with meetings involving dealers, distributors, brands and other industry professionals, Taichung Bike Week has traditionally served a different stage of the product cycle.

TBW is fundamentally an OEM product-development platform.

Its core business takes place in private meetings between international brands, product managers, R&D teams, sourcing executives and suppliers. Discussions often focus on products for the next model year—or even two model years ahead, covering specifications, prototypes, pricing, engineering feasibility and OEM development programs.

In simple terms, many trade shows focus on products that are ready to be shown and sold.

TBW focuses on products that are still being developed.

That distinction could become increasingly important to its future.

The 2027 Challenge: Why Taichung?

The question will become more pressing in 2027.

Eurobike is scheduled for June 30–July 2, 2027 in Frankfurt, while the new towards tomorrow – European Bike Show in Cologne will take place on September 6–8. Taichung Bike Week 2027 is scheduled for October 5–8.

These events do not serve exactly the same purpose, but international brands have limited travel budgets and management time. With two major European B2B events on the calendar, TBW will need to give overseas product managers an increasingly compelling reason to make another long-haul trip to Asia.

The answer may lie not in becoming a bigger trade show, but in becoming an even more effective product-development event.

From Bike Week to Product Development Week

Taichung’s greatest advantage remains its proximity to one of the world’s most concentrated bicycle manufacturing clusters.

Frames, forks, wheels, hubs, drivetrains, brakes, saddles, lighting systems, E-Bike electronics and precision components can all be sourced within a highly concentrated industrial ecosystem.

This creates an opportunity that is difficult for a conventional trade show to replicate:

Meeting → Specification → Prototype → Testing → Factory → Decision

A product manager visiting Taichung can meet several suppliers, review prototypes, discuss engineering changes and, when necessary, visit production facilities—all within a few days.

This suggests that TBW’s future performance should perhaps be measured less by total visitor numbers and more by the quality of decision-makers and development projects it attracts.

How many international product managers, R&D engineers and sourcing executives attended? How many meaningful OEM meetings were held? How many projects moved into prototyping? How many suppliers entered future model-year development programs?

For an OEM event, these may ultimately be more meaningful indicators than headline attendance.

New Formats Worth Exploring

This year’s first TBA Central Park Morning Ride also offered a glimpse of how TBW could expand beyond meeting rooms by giving industry professionals an opportunity to experience products under real riding conditions.

Looking ahead, TBW could further connect private OEM meetings, prototype reviews, engineering workshops, test rides and factory visits, turning a trip to Taichung into a concentrated product-development program rather than simply another stop on the international trade-show calendar.

The future venue format is also likely to remain an industry discussion. A centralized exhibition venue could offer advantages in international image, visitor services and event management, while the existing meeting format provides privacy, flexibility, familiarity and relatively low participation costs for many suppliers.

Rather than treating the issue as a simple choice between two formats, the more important question is which model—or combination of models—best supports TBW’s core OEM function.

Smaller Can Still Mean More Relevant

TBW does not necessarily need to compete with Frankfurt or Cologne on exhibition size or visitor numbers.

Its opportunity is to strengthen something different: the point where international brands meet the people who will actually engineer and manufacture their next generation of bicycles and E-Bikes.

For overseas buyers, that may ultimately be the strongest reason to keep Taichung on the annual calendar.

If other shows are where the industry sees what comes next, Taichung can remain where the industry helps create what comes next.

Taichung Bike Week 2027 will take place October 5–8, 2027.

Posted date : 2026-09-17 23:06:54

Eurobike 2027 Strengthens B2B Focus and Seeks Taiwan Industry Support

By Daphne Chen, Wheel Giant

Following an online briefing on September 1, during which Fairnamic CEO Philipp Ferger and Eurobike Director Matthias Pietsch unveiled the new concept for 2027, Eurobike brought its outreach directly to Taiwan.

On the third day of Taichung Bike Week, Fairnamic Head of Sales & Exhibitor Service Adrien Sockeel-Ponchel joined Messe Frankfurt Taiwan to introduce the new format and seek continued support from Taiwan’s bicycle industry.

The 35th Eurobike will take place from June 30 to July 2, 2027, at Messe Frankfurt. The show will be shortened to three days and repositioned as a fully B2B event for brands, manufacturers, suppliers, retailers and industry media.

Under its “Eurobike Vision 2030,” the organizer aims to develop Eurobike into a year-round platform for cycling and ecomobility. Key elements include business networking, industry summits, the Eurobike Award, test tracks, international events, media exposure and strategic partnerships.

A new “Business Base” will also offer private meeting rooms for up to four or eight people. Early-bird indoor space is priced at €164 per square meter for bookings completed by October 31, 2026. The regular rate is €194 per square meter, while outdoor space costs €150 per square meter.

Posted date : 2026-09-17 21:26:18

2027 Cologne European Bike Show Draws Packed Crowd at Taichung Bike Week Briefing

By Daphne Chen, Wheel Giant

The new towards tomorrow – European Bike Show attracted a packed audience at its Taiwan briefing during Taichung Bike Week on September 17. Attendance exceeded expectations at The Splendor Hotel Taichung, prompting the organiser to add more chairs to accommodate industry representatives.

ZIV CEO Burkhard Stork and other key members of the German bicycle industry association travelled to Taichung to present the concept. Gloria Tu, Chief Representative of the Koelnmesse Representative Office Taiwan, also explained the venue layout, participation options and registration process.

The inaugural show will take place from September 6–8, 2027, at Koelnmesse in Cologne. Koelnmesse will host the event, while ZIV serves as its industry partner and brand owner. Positioned as a dedicated B2B platform, the show will cover bicycles, e-bikes, components, accessories, workshop services, digital solutions, infrastructure and the wider cycling ecosystem.

The event is expected to occupy Halls 6, 7 and 9, offering nearly 60,000 square metres of exhibition space, together with themed areas, content stages and test-ride facilities. German retail organisations including BICO, ZEG and VSF have expressed support.

A number of major international companies have already indicated their intention to participate, including Kenda, KTM Bike Industries, Bosch, ABUS, Schwalbe, Yamaha, Rohloff, Paul Lange & Co., Busch + Müller, Croozer, Puky and HP Velotechnik. Exhibitors will also receive complimentary tickets to invite their retail partners, strengthening the show’s direct connection with European dealers.

Early-bird stand rates start at €190 per square metre and are available until November 10, 2026. The strong turnout in Taichung highlighted both the importance of Taiwan’s bicycle supply chain and the industry’s growing interest in the new Cologne-based European trade platform.

Posted date : 2026-09-17 20:56:45

By Wheel Giant

Taichung Bike Week 2026 showcased new solutions for 32-inch bicycles, e-bike integration, automatic shifting, micromobility and component design. The following are key product highlights from the show floor.

ALEXRIMS Introduces VANTAGE 32 Wheelset

The VANTAGE 32 is a 32-inch XC disc-brake wheelset featuring 6069 aluminium rims for improved lateral stiffness and stability. Both wheels use 32-hole, three-cross lacing, with a total weight of approximately 2,195 g and support for the TRS tubeless system.

Kenda Expands Tyre Range

Kenda presented MTB, K Series and wide-tyre products with tread patterns designed for different surfaces and performance requirements. Highlights included the three-inch K1298E DAGGER, developed for e-MTB and demanding XC applications.

HUBBLE VISION Integrates Lighting into Reflectors

HUBBLE VISION showcased angled reflectors designed to follow 30–35-degree mudguards or approximately 20-degree seat tubes without additional brackets. It also presented a compact 50 × 22 mm reflector and a concealed light integrated directly into the reflector, delivering 6–8 cd while maintaining a clean appearance when switched off.

DDK Presents 3D-Printed Saddles

DDK’s Comfort Line saddles use vacuum-forming production to reduce manual processes while supporting a wider selection of shapes and sizes. The company also presented new lightweight 3D-printed saddles that can be developed rapidly without conventional moulds.

Jiu Chuan Integrates E-Bike Motor Mounts into Frames

Jiu Chuan Industrial displayed the DT6-051 for the Bosch Performance Line CX motor and the DT-056 for the Pinion MGU.

Both modules use gravity casting to combine the down tube and motor mount into a single structure, reducing assembly complexity and improving motor-to-frame integration.

SunRace Develops 48V Automatic Shifting System

SunRace presented the J13 and I30 applications of its new 48V three-speed automatic e-bike drivetrain. The system integrates the motor, transmission and controller, automatically selecting gears according to speed and riding conditions.

Its shifting logic can be configured through an app. The J13 is designed for young riders and features simplified wiring and an on-bike charging system.

TEMAROO Introduces Tilting Twin-Front-Wheel System

TEMAROO showcased a patented tilting twin-front-wheel fork system for micromobility applications. Its four-link suspension, central shock and independent wheel movement allow both front wheels to lean with the frame while adapting to uneven surfaces.

The three-point contact design improves stability and braking at low speeds and through corners. The platform can be fitted to compatible bicycles by replacing the front fork and can also be integrated with electric-assist systems.

NECO Launches H345 Cable-Routing Headset

NECO introduced the H345 two-piece semi-integrated headset for mountain bikes and modern internally routed frames. Its 15–20-degree cable channels reduce tight bends and routing resistance.

The two-piece structure allows cables and hoses to be positioned before the top cover is installed, simplifying OEM assembly and aftermarket servicing. A dedicated sealing ring improves water protection.

JUIN Develops Upgrade Kit for JAVA NEO

JUIN presented a complete range of CNC-machined upgrade components for the JAVA NEO folding bike, targeting Southeast Asian and other Asian markets.

The range includes front and rear suspension units, hydraulic disc brakes, rotors, cranks, transport wheels, kickstands, folding clamps, quick releases and front carrier mounts.

Liang Feng Develops Integrated Aluminium Fork

Liang Feng introduced a customised aluminium fork for electric city bikes. Improved tooling integrates the dropout more smoothly into the fork legs, while a shortened 15–20 mm crown creates a clean appearance similar to a carbon fork.

The platform offers OEM customers flexible options in design, production volume and cost.

Chin Cheng Adds Cable Routing to E-Bike Mudguards

Chin Cheng presented extruded-aluminium mudguards designed to integrate e-bike wiring and accessories.

The entry-level single-layer version can accommodate conductive strips or electrical wires, while the premium double-layer model provides a fully enclosed cable channel. Its reinforced structure can also support rack components.

Feng Rong Expands Mid-Motor Frame Solutions

Feng Rong displayed gravity-cast and squeeze-cast frame components for mid-drive e-bikes. These integrated structures reduce welding, improve frame strength and provide a cleaner appearance.

The company develops open-mould solutions for new motor specifications from suppliers including DJI, Bafang and Gobao. It also offers one-stop support covering tooling, prototyping, pilot production and mass production.

Legion Improves Tubeless Valve Safety

Legion showcased high-flow tubeless valves designed to resist sealant blockage and provide up to four times the airflow of conventional valves.

Its safety valve relocates the valve core inside the rim, helping maintain tyre pressure even if the exposed valve stem is damaged. The company also displayed an award-winning hidden valve that sits inside the rim to reduce aerodynamic drag.

Li Ching Introduces Internally Routed MTB Stem

Li Ching Industrial unveiled a 35 mm mountain-bike stem supporting fully concealed cable routing. Developed for compatibility with headset systems from suppliers including Token and Acros, the design routes hoses and cables through the headset and into the frame.

A conventional version without internal routing is also available.

JAK Develops Pressure-Compensating Hydraulic Brakes

JAK presented a hydraulic brake system featuring a pressure-compensating seal and fully sealed oil chamber.

The design prevents air from entering the hydraulic circuit as internal pressure changes, helping maintain a consistent lever feel even when the bicycle is stored upside down. It also reduces the need for frequent bleeding and maintenance.

Posted date : 2026-09-17 20:46:25

TEMAROO Seeks Global OEM Partners for Patented Micromobility Platforms

By Wheel Giant

TEMAROO is presenting three micromobility concepts at 2026 Taichung Bike Week: a tilting dual-front-wheel E-Bike, a self-balancing vehicle and a four-wheel mobility platform, highlighting its strategy of turning patented vehicle technologies into OEM-ready solutions.

Its core technology centers on a tilting and vertical-compensation dual-front-wheel module using a 3D four-link suspension structure. The system allows both front wheels to lean during cornering while independently responding to uneven road surfaces, helping improve tire contact and stability during braking, turning and riding over bumps.

When integrated with an electronic E-Bike assistance control system, the platform can be adapted to a range of electric bicycles, tricycles and next-generation micromobility vehicles. Rather than supplying only individual components, TEMAROO is offering OEM customers a development platform that combines patents, mechanical design, component sourcing and production readiness. This allows brands looking to enter the safer E-Bike, senior mobility or differentiated micromobility segments to reduce the time and investment required for in-house development.

TEMAROO says its major product platforms are ready for production and is inviting bicycle manufacturers, OEMs and international brands to explore cooperation opportunities. Visitors to Taichung Bike Week will also be able to test ride the tilting dual-front-wheel E-Bike and experience its stability and handling characteristics firsthand.

2026 Taichung Bike Week

Splendor Hotel Taichung, 10F, Booth #1028

Posted date : 2026-09-17 06:19:28

VINKA has officially launched the X150, its next-generation mid motor system. Built to 36V/48V/250W standards, this flagship release packs 9-axis multi-dimensional sensing, a massive 155 Nm / 1,500W peak output, an 84% ultra-wide high-efficiency band, a feather-light 2.7kg footprint, and a high-torque, whisper-quiet integrated design. It sets a bold new benchmark for power systems targeting the global premium e-bike market.

The X150 leverages VINKA’s proprietary 9-axis MEMS sensing architecture to track vehicle posture, riding dynamics, environmental conditions, and rider intent in real-time. Driven by the Madgwick control algorithm, it dramatically expands sensing precision and operational scope, redefining how e-bike systems and frame architectures integrate.

As an all-around mid motor, the X150 re-engineers performance scaling through hyper-integration. Weighing just 2.7kg, it unleashes a brutal 155 Nm of torque and a 1,500W peak output. Backed by an 84% wide-region efficiency platform, it fuses raw muscle, razor-sharp handling, and extended range into a single package, offering a transformative power solution for diverse bike designs.

The X150 launch marks another milestone for VINKA in the e-bike drive sector. By channeling years of multi-series engineering heritage into product innovation, and leveraging precision manufacturing alongside cutting-edge design methodologies, VINKA continues to elevate core performance and refined ride quality for its next generation of products.

9-Axis Sensing: From Matrix Recognition to Intent Prediction

Using a high-precision MEMS inertial measurement unit as its core, the X150 maps the absolute three-dimensional posture of the motor and bike—pitch, roll, and yaw—to feed the system comprehensive motion data. This multi-source sensing framework moves far beyond traditional pedal-input-only limits, instantly capturing and parsing complex data streams that conventional motors miss to build a live perception matrix. By tracking real-time lean angles, calculating posture, and monitoring movement, the motor evolves from simply reacting to pedaling into proactively understanding the ride, delivering millisecond-level intent prediction. Consequently, the X150 runs advanced coupling analysis across the entire cadence band, accounting for the rider, the drivetrain, the bike, and the terrain. The result is high-granularity power delivery and lightning-fast tracking that provides an exclusive, elite-tier intelligent ride.

The X150 delivers full-scenario autonomous adjustment, mapping out terrain variations, climbs, descents, bumpy tracks, hill starts, and lean angles on the fly. Deep parameter collection powers vital smart features: slope-adaptive assist, hill-start anti-roll, tip-over power cut-off, bumpy-terrain false-assist filtering, and rapid braking power drop. A dual-closed-loop posture control system dynamically adjusts torque thresholds to prevent rear-wheel slip or front-wheel lift on technical terrain, substantially boosting active safety.

155 Nm / 1,500W Peak: Dual-Powerhouse Performance

The X150 completely reinvents its underlying drive dynamics. Its electromagnetic layout features custom windings and an optimized magnetic circuit topology. Paired with high-grade magnetic steel and low-loss silicon steel, it shatters previous limits in energy conversion and power density. Breaking away from traditional motors that restrict high torque to transient bursts or low speeds, the X150 cranks out a sustained 155 Nm of torque and peaks at a massive 1,500W.

Operating at 155 Nm places extreme shear-stress demands on transmission components. VINKA introduces advanced engineering composite materials to tackle this challenge. These cross-over polymers match the yield strength of metals while offering exceptional self-lubricating and anti-fatigue properties, efficiently dampening massive mechanical stresses. This synergy of material science and mechanical design stretches the upper limits of torque capacity.

With its rock-solid reliability, the X150 broadens the operational envelope of standard e-bikes. Whether tackling low-speed hill starts, grueling mountain climbs, or heavy cargo loads, its deep power reserves deliver steady, fade-free performance across any chassis design.

84% Sustained Wide-Efficiency Platform: High Performance, Low Heat, Long Range

By optimizing the stator winding heat dissipation paths and housing airflow, the X150 breaks free from the narrow peak-efficiency zones typical of traditional motors. It prevents heat build-up during prolonged heavy loads, maintaining an 84% efficiency across speeds from 10 to 25 km/h. This translates to higher continuous efficiency and lower operating temperatures, striking the ideal balance between brute power and battery preservation.

The system features an advanced thermal management platform with reduced harmonics and tighter torque ripple control. Driven by MDO distribution evolution algorithms, it actively curbs heat buildup during continuous climbing and heavy pulling. Meanwhile, Gallium Nitride (GaN) technology supercharges power conversion in the drive stage, cutting energy loss by 24% compared to legacy setups while slashing switching losses. Higher PWM modulation frequencies smooth out current waveforms for cleaner, more efficient power delivery.

As a result, the motor’s high-efficiency zone covers the vast majority of everyday riding rather than a single ideal sweet spot. Even during aggressive, shifting trail conditions, the motor runs cool and efficient without severe efficiency drop-offs. VINKA translates lab-grade metrics into real-world range, ensuring your battery goes further with lower thermal stress.

2.7kg Lightweight + Acoustic Silence: The Symbiosis of Lightness and Quietness

VINKA brings its signature V-series silencing tech to the high-power X150. Combined with modal frequency-avoidance housing design, precision gear profile modifications, and an optimized drivetrain layout, it eliminates the high-pitch mesh noise, electromagnetic whine, and rotational hum common to high-torque motors. This dampens gear rattle and resonance, keeping the ride whisper-quiet even at high RPMs.

For the mechanical housing and gearbox, the R&D team utilized generative design and load-path optimization algorithms. By running stress simulations under peak torque, they trimmed redundant material from non-load-bearing areas. High-cost engineering polymers and advanced composites were heavily utilized in structural components to shed weight without sacrificing strength. Through hyper-integration, the motor, reducer, controller, and sensor suite are fused into a single compact module, cutting out the brackets and connectors of external add-ons. This end-to-end architectural overhaul yields an exceptional power-to-weight ratio.

From the smart evolution of 9-axis sensing to 155 Nm of raw muscle; from an 84% wide-band efficiency profile to a 2.7kg ultra-light, silent build—every breakthrough in the X150 pushes VINKA to raise the bar for next-generation mid motor systems. VINKA remains committed to driving product evolution through innovation, delivering superior, dependable drive solutions to the global premium e-bike industry.

VINKA looks forward to partnering with you to explore the infinite possibilities of future e-bike systems.

Posted date : 2026-09-17 03:55:27

By Wheel Giant

A range of new components, safety products and e-bike technologies were showcased at Taichung Bike Week, covering suspension, drivetrains, smart accessories and modular electric-assist solutions.

RST Mass Damper Improves Small-Bump Absorption

RST unveiled a magnetic mass damper designed to absorb high-frequency vibrations that conventional suspension forks may not activate for. The system helps reduce hand and wrist fatigue while improving ride comfort.

It can be fitted to suspension forks or adapted for rigid-fork road and gravel bikes through the brake mount, head tube or stem area. It is also compatible with forks featuring Bosch ABS mounting points and is available in black, blue, gold and purple.

RST Introduces Third-Generation Suspension Stem

RST’s third-generation suspension stem is designed for gravel and urban bikes. New lockout and damping-adjustment functions allow riders to quickly switch settings for climbing, sprinting or rough surfaces.

Weighing approximately 400 g, the system provides suspension performance while preserving a clean gravel-bike profile. It is available for both OEM installation and aftermarket upgrades.

RIDEA Develops Chain-Retention Oversized Pulley System

RIDEA presented its Taipei Cycle d&i award-winning 18T/12T oversized pulley system. The carbon-composite pulleys feature a narrow-wide tooth profile, full-ceramic bearings and a dimpled aerodynamic surface designed to reduce drag and crosswind disturbance.

A patented chain-retention shield keeps the chain on its intended path, addressing the risk of inward chain drops during shifting.

LU-KO Expands Suspension Range with 32-Inch Forks

LU-KO showcased new single-leg suspension systems and 32-inch suspension forks in both conventional and inverted configurations. The inverted design provides greater flexibility around the crown and accommodates a wider range of high-volume tyres.

Its single-leg e-bike fork uses a high-rigidity welded structure, while the gravel version adopts a lighter one-piece construction.

Selle Italia Showcases SLR Off-Road Saddles

Selle Italia introduced its new SLR Off-Road range featuring the Bow Rail System. Its rear-mounted rail design increases shell flexibility, helping reduce pressure on the sit bones and perineal area while improving vibration absorption on rough terrain.

A removable protective insert prevents mud and water from passing through the saddle cut-out. The range includes Advan, Elite and Carbon versions, all measuring 145 × 242 mm.

Tubolito Presents Tubo-Road SYNCD Smart Inner Tube

The Tubo-Road SYNCD incorporates a battery-powered Bluetooth pressure sensor for real-time tyre-pressure monitoring via Garmin, Android and iOS devices. Riders can set upper and lower pressure limits and receive alerts following a puncture or sudden pressure loss.

According to Tubolito, SYNCD is currently available only for the Tubo-Road platform.

RiLAX Launches NTA 8776-Certified Smart Helmet

RiLAX unveiled a smart helmet combining group communication, crash detection and touch controls. Its Bluetooth intercom supports up to eight riders over a maximum distance of 2,000 metres without requiring a mobile network.

If the helmet detects a fall and the rider does not respond within 15 seconds, the connected app automatically sends an emergency alert. The helmet is certified to the NTA 8776 standard for speed pedelecs operating at up to 45 km/h.

Darfon Offers Modular E-Bike Battery Platform

Darfon Electronics displayed 800Wh and compact 200Wh e-bike batteries that can be combined to provide up to 1kWh of capacity.

A standardised housing and frame interface allows bike manufacturers to offer different battery capacities without redesigning the frame. Darfon also provides customised development services and solutions compliant with relevant safety, certification and international transport requirements.

ZEIT Expands Brake Pad Options

ZEIT presented a broad range of bicycle brake pads using different friction materials. Its rim-brake products are divided into road and mountain-bike applications, giving manufacturers and customers options for different braking systems and performance requirements.

The company emphasises consistent materials, manufacturing processes and product quality across the range.

ZENO Q-Connector V2 Simplifies Hydraulic Hose Removal

ZENO Cycle Parts showcased the Q-Connector V2 detachable hydraulic hose coupling. The system can be disconnected by twisting, eliminating the need to cut the hose during servicing, transport or component replacement.

Both ends remain sealed after separation. Available options include replacement sets with hoses, workshop tool kits and consumer-oriented DIY kits for different braking systems.

GTMRK Introduces ELEVO PLUS Electronic Dropper Post

GTMRK presented the ELEVO PLUS electronically controlled dropper post. An adjustable air valve at the bottom of the post allows users to modify air pressure and control its extension speed.

The company also displayed the new SP-05 and SP-06 saddle clamps, both designed for quick saddle installation and removal. The SP-06 additionally allows fore-and-aft tilt adjustment.

SR SUNTOUR Unveils 32-Inch RAIDON34 and XCR34 Forks

SR SUNTOUR presented several new suspension forks, including the Bosch ABS-compatible AION 36 and two models developed for 32-inch wheels: RAIDON34 and XCR34.

The RAIDON34 uses aluminium stanchions, while the XCR34 features black-finished steel stanchions. Both are equipped with 15 × 110 mm thru-axles.

WHEELTOP Presents EDS GEX Gravel Electronic Groupset

WHEELTOP introduced the EDS GEX electronic gravel groupset, designed to deliver responsive, lightweight and smooth shifting.

The company also displayed cranksets, chainrings and cassettes from its extensive drivetrain portfolio. Its vertically integrated production covers processes from raw materials to finished components, including carbon-fibre crank manufacturing.

TAKE-E Launches OctaLoop E-Bike Conversion System

CT Green Tech introduced the TAKE-E OctaLoop conversion system, integrating the battery, Bluetooth module and controller. Its bidirectional charging function also allows the battery to serve as a portable power bank.

Battery options include 144Wh, 360Wh and 480Wh. The 144Wh version is designed to meet airline carry-on requirements, while testing indicated ranges of around 44 km for the 144Wh battery and nearly 100 km for the 360Wh version. A companion app displays speed, power, mileage, motor and battery data.

Posted date : 2026-09-16 12:03:08

TEMAROO Expands OEM Applications from Folding Trikes to Family E-Mobility

By Wheel Giant

Beyond its tilting E-Bike platform, TEMAROO is expanding its three-wheel technology into a broader range of mobility applications, including a folding tricycle and an electric-assist family tricycle developed for the Japanese market.

The folding tricycle combines larger wheels with a folding mechanism, aiming to balance riding stability with easier storage and transportation. With patented technology and an established upstream component supply chain, TEMAROO can support OEM and bicycle brand customers looking to bring differentiated folding mobility products to market without developing the platform entirely from scratch.

Another application targets the daily transportation needs of Japanese families. The electric-assist three-wheeler combines the stability of a three-wheel layout with electric assistance, focusing on low-speed handling, carrying children or groceries, and everyday riding confidence.

TEMAROO believes the future micromobility market will become increasingly segmented by rider age, lifestyle and specific transportation needs. Its strategy is therefore to provide modular, patent-backed platforms that can be adapted to different OEM applications.

By combining existing technology, component sourcing and production know-how, the company aims to help brands shorten time to market while developing products with stronger differentiation.

2026 Taichung Bike Week

Splendor Hotel Taichung, 10F, Booth #1028

Posted date : 2026-09-16 03:13:06

By Wheel Giant

Avinox has launched the DP200, a handlebar-mounted control display that integrates riding information, assistance adjustment and electronic shifting into a single interface.

The DP200 features a 1.4-inch full-color LCD touchscreen with five physical buttons—two for assistance modes, two for gear shifting and one for power. It offers brightness of up to 800 nits, an anti-glare and scratch-resistant surface, and an IP56 protection rating.

The unit supports automatic shifting, stationary downshifts and start-assist functions when paired with specified TRP external derailleurs or Lofandi internal-gear hubs. Apple Find My integration allows riders to locate their bikes, while an Apple Watch can unlock the system and serve as a secondary ride display.

Pricing, availability and initial production-bike partners have not been announced. The launch nevertheless shows Avinox evolving beyond drive units into a broader digital ecosystem encompassing controls, shifting, connectivity and theft protection. For bike manufacturers, adopting the system will require coordinated planning for cockpit layout, wiring, drivetrain compatibility, firmware management and after-sales diagnostics.

Posted date : 2026-09-15 12:54:56

By Wheel Giant

HUBBLE VISION has introduced the RL-50 ultra-slim LED fender rear light, combining active illumination, passive reflection and compact styling for E-Bike and urban bicycle applications. Measuring just 60 × 22 × 11 mm, the RL-50 integrates an LED light guide with a 35-degree angled optical structure, allowing the unit to fit closely to streamlined fender profiles. Compared with conventional rear light and reflector assemblies, its compact design gives bike manufacturers greater flexibility when developing clean, integrated rear-end layouts.

The RL-50 operates on DC 12V at 0.8W and delivers approximately 6–8 cd of luminous intensity. When powered on, it provides both active LED lighting and passive reflective visibility. When the light is switched off, the integrated reflector continues to enhance rider visibility in low-light conditions.

The product is designed to address requirements associated with StVZO, ECE and ISO 6742, while also meeting CE, RoHS and REACH compliance needs. With its slim profile and dual safety function, the RL-50 offers OEMs a practical lighting solution for E-Bikes, city bikes and other fender-equipped platforms.

Posted date : 2026-09-15 12:50:53

By Wheel Giant

With more than 50 years of saddle manufacturing experience, DDK is integrating Carbon 3D printing technology with its engineering and production capabilities to help bicycle brands develop the next generation of performance saddles.

Digital manufacturing enables faster prototyping, testing and design refinement, significantly shortening traditional development cycles. The 3D-printed structure can also be tuned for specific riding applications, allowing brands to optimize support, flexibility and performance for road, mountain and other cycling categories.

Beyond prototyping, DDK combines 3D printing with established engineering, testing and manufacturing expertise, supporting customers from concept validation and structural development through to scalable production.

By reducing development and validation time, DDK helps OEM and brand customers bring differentiated saddle concepts to market faster, while maintaining the customization and production capability required for commercial launch.

Posted date : 2026-09-15 12:45:42

By Wheel Giant

JIEKE is expanding its hydraulic braking portfolio with an integrated disc brake system combining brake levers, quick-connect hoses, CBS linked braking, hydraulic calipers and rotors. The platform also incorporates JAK quick-connect and pressure-compensation technologies to improve braking consistency, assembly efficiency and serviceability.

The integrated hydraulic brake system is designed to deliver responsive and stable braking performance, while concealed hose routing helps create a cleaner overall bike appearance. For OEMs, the quick-connect architecture can also simplify production and maintenance, making it particularly relevant for E-Bike and urban mobility platforms.

A key feature is the patented JAK quick-connect system, designed to connect or disconnect hydraulic brake hoses in about one second. The HQ-1A and HQ-3 connectors address the complexity and time required by conventional hydraulic hose installation. The intuitive process — align, insert, lock and release — helps reduce assembly steps while maintaining a secure and leak-resistant connection.

JAK also introduces an innovative pressure-compensation sealed brake system. By combining a fully sealed fluid chamber, a patented sealed breathing passage and a pressure-compensation structure, the design helps reduce air ingress and maintain stable internal pressure over extended use.

This can help minimize changes in lever feel caused by air entering the hydraulic circuit, including during long rides, transportation or when the bicycle is stored upside down. Reduced air ingress can also lower the frequency of bleeding and other brake maintenance.

By integrating quick-connect fittings, sealed hydraulic architecture and complete brake-system solutions, JIEKE aims to provide bicycle brands and OEM customers with a more efficient, reliable and service-friendly braking platform.

Website: https://www.discbrake.cn

Video: https://www.youtube.com/channel/UCk9NVE92KbCauWD1XskLrHg

Posted date : 2026-09-15 12:39:11

By Wheel Giant

DNM is expanding its high-performance suspension range with the new DRU, DRS and TRU-3 rear shocks, targeting demanding applications including E-MTB, Enduro, All-Mountain, Freeride and Downhill.

The DRU air shock features a Trunnion-mount design and offers independent adjustments for high-speed compression, low-speed compression, rebound and air pressure, allowing riders and OEMs to fine-tune suspension performance for different frame platforms, riding styles and terrain. Available sizes include 185×53, 205×63 and 230×75 mm.

The DRS also provides high-speed compression, low-speed compression, rebound and air-pressure adjustment. Offered in 190×46, 210×56 and 230×66 mm sizes, it further broadens DNM’s options for performance-oriented E-MTB and gravity applications.

Also featuring a Trunnion-mount structure, the TRU-3 uses a refined damping system and an upgraded internal oil passage to improve rebound response, traction and control. The shock is designed to manage both small bumps and larger impacts while maintaining durability under demanding riding conditions. Adjustments include rebound, compression, preload and air pressure, with 185×50, 205×60 and 230×75 mm sizes available.

With advanced damping adjustment, Trunnion-compatible designs and optimized internal architecture, DNM is strengthening its rear-shock portfolio for OEMs and riders seeking greater control, durability and tunability across demanding off-road platforms.

Posted date : 2026-09-15 12:18:01

ZOOM Expands Suspension Solutions for Gravel and E-Bikes

By Wheel Giant

ZOOM is expanding its suspension and control component portfolio with the ADV01 Gravel suspension fork and the SPD-811 / SPDS-821 dropper post series, targeting changing road conditions, demanding MTB use and high-load E-Bike applications.

Designed for Gravel riding, the ADV01 balances pedaling efficiency with added comfort and control. Its adjustable air spring allows riders to tune the fork according to body weight and riding preference, while rebound adjustment helps keep the front wheel composed over gravel, cobblestones and uneven surfaces. On smoother roads, a hydraulic lockout provides a firmer platform and more direct pedaling feel.

The SPD-811 / SPDS-821 dropper posts are manufactured from aerospace-grade aluminum using high-precision processes. Self-lubricating bushings help reduce friction, play and operating noise, while a copper needle-roller and oil-needle system lowers the force required for actuation. O-ring sealing and a mud-tested structure protect the internal mechanism for reliable all-weather performance.

For models combining dropper and suspension functions, ZOOM uses a specially designed air cartridge in place of a conventional hydraulic unit, allowing height adjustment and suspension to be integrated into a single post. The cartridge is modular for easier servicing, replacement and maintenance, while the enlarged post structure is designed to meet the higher loads associated with E-Bikes and demanding off-road use.

The products are ISO 4210 certified and have undergone testing for impact, fatigue and operation at temperatures down to –20°C.

With the ADV01 and SPD-811 / SPDS-821 series, ZOOM is strengthening its product offering for riders and OEMs seeking greater comfort, durability and control across Gravel, MTB and E-Bike platforms.

Posted date : 2026-09-15 12:09:13

By Wheel Giant

TENY RIM is expanding its wheel and aluminum rim portfolio with a new high-load integrated wheel series and the 10° Angle Rim for hub-motor E-Bikes, offering OEMs and bicycle brands greater flexibility across electric and conventional bike platforms.

The integrated wheel series uses AC4C and AL6061 materials and is available in three-spoke and six-spoke designs for 26-inch and 700C applications. With a maximum load capacity of up to 150 kg, the wheels are designed for a wide range of bikes, including E-Bikes, E-Cargo Bikes, city bikes, road bikes and mountain bikes.

For hub-motor E-Bike applications, TENY RIM also offers its 10° Angle Rim, manufactured from AL6061 aluminum. It is available in 26-inch, 27.5-inch, 700C and 29-inch sizes, with 32H and 36H drilling options as well as multiple configurations to support different wheel and bike system requirements.

With these new products, TENY RIM is strengthening its position in the E-Bike and high-load wheel segment, providing OEM customers with versatile solutions for load capacity, system integration and multiple bike categories.

www.tenyrim.com.tw

Posted date : 2026-09-15 12:02:45

By Wheel Giant 

TEMAROO is extending its patented dual-front-wheel technology into a tilting reverse-trike E-Bike platform, targeting urban commuting, leisure riding and the growing 50+ mobility market. The design combines two tilting front wheels with independent suspension, allowing the vehicle to lean naturally through corners while maintaining improved road contact. When riding over potholes or uneven surfaces, the front suspension can respond independently to differences in road height, helping reduce vehicle movement and improve riding stability.

The concept aims to combine the intuitive cornering characteristics of a bicycle with the additional stability offered by a three-wheel architecture, making it particularly relevant for riders who prioritize safety and confidence without giving up an engaging riding experience.

For OEM customers, TEMAROO positions itself not only as a vehicle supplier but also as a technology and development platform partner. The company says its patents, component sourcing network and production framework are already established, allowing bicycle brands to integrate the technology into their own frame designs, E-Bike systems and product strategies.

This approach can help OEMs shorten development cycles and reduce the resources required for mechanical engineering, patent development and supply-chain setup.

2026 Taichung Bike Week

Splendor Hotel Taichung, 10F, Booth #1028

Posted date : 2026-09-14 12:58:09

By Wheel Giant

TEMAROO is targeting the growing demand for safer, more comfortable and differentiated micromobility solutions with its tilting dual-front-wheel E-Bike and front suspension module, to be showcased at 2026 Taichung Bike Week.

At the heart of the system is a tilting dual-front-wheel structure combined with a central damper and 3D four-link suspension mechanism. The two front wheels can lean with the bike while independently compensating for uneven road surfaces, helping maintain better tire contact and stability during cornering, braking and riding over bumps.

Compared with conventional two-wheel bicycles, the dual-front-wheel configuration is designed to provide greater stability and confidence, particularly at lower speeds and under hard braking. The platform can also be integrated with an electronic E-Bike assistance control system.

TEMAROO sees the technology as a potential platform for urban mobility, recreational riding and E-Bikes designed for older riders or consumers seeking a higher level of riding confidence.

With its patented technology and upstream component supply chain already in place, TEMAROO is now seeking global bicycle brands and OEM partners interested in accelerating the development of differentiated micromobility products.

2026 Taichung Bike Week

Splendor Hotel Taichung, 10F, Booth #1028

Posted date : 2026-09-14 12:53:50

By Wheel Giant

VELO has introduced DuoSync, one of its key saddle technologies for 2026, developed around the changing pressure and support needs riders experience during long or demanding rides. DuoSync features a wider, fully flat nose platform that increases usable contact area when riders shift forward, helping distribute pressure more evenly and reduce localized perineal pressure as fatigue sets in or riding position changes.

At the center of the saddle, highly adaptive soft foam provides additional cushioning in pressure-sensitive areas, while high-density foam in the rear sit-bone zone delivers stable pelvic support and efficient power transfer. The saddle’s overall contour is designed to follow natural pelvic movement, helping riders maintain consistent support and contact across different riding positions, from steady cruising to climbing and aggressive forward riding.

By combining differentiated foam densities, a broader support platform and rider-focused shaping, DuoSync reflects VELO’s approach to balancing comfort, stability and pedaling efficiency, while giving bicycle brands a new performance-oriented saddle solution for future product development.

Posted date : 2026-09-14 12:47:57

By Wheel Giant

ZHAOWEI’s PREETO brand is expanding its E-Bike mid-drive portfolio with the P60, P90 and P110, covering applications from lightweight urban and road bikes to high-performance E-MTBs and heavy-duty E-Cargo platforms. The lineup gives OEM and ODM customers greater flexibility when developing different categories of electric bicycles.

Designed for lightweight applications, the P60 weighs just 1.99 kg and measures 170 × 108 × 139 mm. Operating on a 36V platform, it delivers up to 580W of power and 65Nm of torque, while supporting cadence up to 120 rpm and a 25 km/h assisted speed. Its compact dimensions make it well suited to E-Urban and E-Road platforms where low weight, quiet operation and natural ride feel are key priorities.

For higher-performance applications, the P90 supports both 36V and 48V systems. Rated at 750W, it delivers up to 1,000W on the 48V platform and produces 90Nm of maximum torque, while weighing 2.65 kg. Its broad application range includes E-MTB, E-Gravel, E-Road and E-Urban bikes.

At the top of the range, the P110 targets E-MTB, E-Cargo and other demanding long-distance or high-load applications. It delivers up to 110Nm of torque and a maximum output of 1,150W on the 48V platform, with a motor weight of 2.75 kg. Paired with a 720Wh battery, the system can support more than 2,000 meters of elevation gain. IP67-rated protection against water and dust further enhances reliability in rain, mud and demanding riding conditions.

From the 1.99 kg lightweight P60 to the high-torque P110, PREETO is building a broad E-Bike drive portfolio that enables OEM and ODM customers to select power, torque and voltage platforms according to different bike categories and market requirements.

Website: https://www.preeto.net

Posted date : 2026-09-14 12:30:43

By Wheel Giant

NECO has introduced Monolith, a new premium brand focused on precision-engineered bicycle components. The name is inspired by the mysterious black monolith in 2001: A Space Odyssey, symbolizing precision, innovation and a vision beyond its time.

Monolith focuses on critical bicycle interface components, including headsets, bottom brackets, head tube components and cable routing systems. From material selection and tolerance control to heat treatment and surface finishing, each product is developed with an emphasis on precision, durability and long-term reliability.

In terms of design, Monolith highlights the natural character of metal and refined machining details, while also offering customized solutions to help bicycle brands achieve stronger product differentiation and visual integration. The brand also emphasizes serviceability and long product life, reflecting growing demand in the premium market for durability, ease of maintenance and sustainable product value.

With Monolith, NECO is further expanding into the high-end and customized component segment, targeting bicycle brands and professional customers that value performance, craftsmanship, distinctive design and long-term product quality.

Posted date : 2026-09-14 12:14:17

Shin Ho Brings MICHELIN Belt Drive Solutions to Global Bicycle OEMs

By Wheel Giant

Shin Ho is the global master distributor for MICHELIN bicycle drive belts, responsible for worldwide sales and market development. The company serves as the key contact for bicycle and E-Bike OEMs seeking product information, system integration support and project cooperation involving MICHELIN belt drive solutions.

MICHELIN bicycle drive belts combine high-strength carbon fiber cords with high-performance HNBR rubber, delivering excellent resistance to wear, fatigue and weathering. Compared with conventional chain drives, the system offers key advantages including low noise, lubrication-free operation, reduced maintenance and clean performance, making it particularly suitable for urban, trekking and E-Bike applications.

The MICHELIN belt drive platform also provides a high degree of integration flexibility. It can be configured for different bicycle designs, drive ratios and drivetrain architectures, and matched with various motors, internal gear hubs and transmission systems.

As demand grows for durable, low-maintenance and highly integrated E-Bike drivetrains, Shin Ho provides OEM customers with access to MICHELIN belt products, specification matching and application support, helping brands develop efficient, quiet and reliable belt-driven bicycles.

For product information and OEM cooperation: https://www.shin-ho-belt.com/

Posted date : 2026-09-14 12:05:53

WHEELTOP Introduces EDS Wireless Electronic Drivetrain and Smart Cycling Glasses

By Wheel Giant 

WHEELTOP has introduced its EDS wireless electronic drivetrain system paired with the ROTOR ALDHU carbon crankset and chainrings, offering a complete electronic drivetrain solution for road bikes.

The system includes electronic shifters and front and rear electronic derailleurs. Its wireless architecture reduces cable routing and simplifies installation, while providing fast and stable shifting operation.

The drivetrain is paired with the ROTOR ALDHU crankset and chainrings, combining low weight and high stiffness with efficient power transfer. According to WHEELTOP, the system is designed to balance performance and cost competitiveness for advanced riding, training and racing applications, while providing bicycle brands with greater flexibility in electronic drivetrain configurations.

WHEELTOP has also expanded into smart cycling glasses, combining smart interaction features with cycling safety functions.

The smart cycling glasses are designed for cycling safety and feature high-definition lenses with more than 99% ultraviolet blocking and strong impact resistance.

The glasses support AI voice functions when used with the WHEELTOP cycling app. Voice controls include answering phone calls, music playback, translation and volume adjustment.

The frame is made from lightweight TR90 nylon, while the temples use TPE soft rubber for comfort and a secure fit. The glasses feature IP65 water and dust resistance, as well as resistance to vibration and drops.

Other features include magnetic contact fast charging and dual lithium batteries for extended battery life. The Bluetooth audio system is designed to provide clear and stable audio with wind-noise reduction. The glasses use directional acoustic transmission with an open-ear listening design, allowing riders to listen to music while maintaining awareness of surrounding road conditions.

The complete glasses weigh 52 grams, according to WHEELTOP.

WHEELTOP will showcase its products during the 2026 Taichung Bike Week at Room 1138 of The Splendor Hotel Taichung.

Posted date : 2026-09-14 11:46:29

By Wheel Giant

SunRace Sturmey-Archer has introduced a new 48V high-efficiency E-Bike system, combining intelligent automatic shifting, integrated electronics and multiple drive configurations to simplify system integration for bike manufacturers.

A key feature is its automatic 3-speed shifting system, which selects the appropriate gear based on speed, torque and cadence. The three-speed internal gear hub offers gear ratios of 100%, 156% and 198%, paired with a patented electronically controlled E-Shifter for fast, automated gear changes. The system supports either a 250W 48V front hub motor or a rear direct-drive hub motor integrated with the 3-speed IGH, with assisted-speed configurations of 25 km/h or 32 km/h (20 mph).

Power is supplied by a Li-ion Intube battery available in 504Wh or 265Wh capacities. The intelligent controller and BMS are integrated directly into the battery, helping reduce wiring and simplify overall bike architecture. Additional features include CAN bus communication, Bluetooth connectivity, an HMI LCD display with optional lighting support, handlebar remote controls, a 3A smart fast charger capable of low-temperature operation, and an optional E-Lock function.

By integrating the motor, automatic transmission, battery management and electronic controls into a coordinated platform, SunRace aims to provide OEMs with a streamlined E-Bike solution suited to urban, commuting and recreational applications.

Posted date : 2026-09-14 11:41:23

By Wheel Giant

ASU is expanding its aluminum rim portfolio with the RW25 for Gravel/XC and MW30 for Enduro/DH, offering OEMs and wheel brands application-specific solutions across a wider range of off-road platforms. The RW25 is made from 6069-T6 aluminum with a welded joint construction. The 29-inch version weighs approximately 485 g, balancing low weight with structural performance for Gravel and XC wheel applications.

Designed for more demanding riding, the MW30 also uses 6069-T6 aluminum and a welded construction. At approximately 530 g for the 29-inch version, it is engineered to meet the higher strength requirements of Enduro and Downhill applications while maintaining competitive weight.

With long-standing expertise in aluminum rim design and manufacturing, ASU also provides customized mold, dimension and specification development. Its in-house capabilities enable bike OEMs and wheel brands to develop differentiated products for Gravel, XC, Enduro and DH markets.

Posted date : 2026-09-14 11:30:08

By Wheel Giant

GTMRK is expanding its suspension portfolio with the 588TA and 850TA air forks, along with the SP-02 dropper post, targeting MTB, E-MTB and Gravel applications while offering OEMs greater flexibility across different bike platforms.

The 588TA air fork features a dual air chamber system with 120, 140 and 160 mm travel options for 24- and 26-inch wheels. It uses 34 mm AL7075 stanchions with hard-anodized finish, magnesium lower legs and a 15×110 mm Boost thru-axle. HL, HLR and RA damping options are available to suit different bike specifications and riding requirements.

For more demanding applications, the 850TA is designed for 27.5- and 29-inch wheels, with 140, 160 and 180 mm travel. It features 36 mm AL7075 stanchions, magnesium lowers, a 15×110 mm axle and direct mounting for 180 mm brake rotors, making it suitable for All-Mountain, Enduro and E-MTB platforms.

The SP-02 dropper post is made from AL7075 aluminum and uses internal cable routing with remote operation. It is available in 30.9, 31.6, 33.9 and 34.9 mm diameters, with travel ranging from 60 to 175 mm. Models with an “S” suffix also incorporate suspension functionality.

Founded in Shenzhen in 2013, GTMRK’s parent company, Lizhixin Technology, specializes in bicycle suspension systems and provides integrated R&D, manufacturing, testing and OEM/ODM services. With more than 20 proprietary patents, an in-house testing laboratory and three automated production lines, the company continues to strengthen its role in the global bicycle component supply chain.

Posted date : 2026-09-14 09:09:48

Global Bicycle Sustainability Summit Highlights Europe’s Market Reset and Regulatory Shift

By Daphne Chen, Wheel Giant

Organized by the Cycling & Health Tech Industry R&D Center (CHC), with support from Wheel Giant, the Global Bicycle Sustainability Summit was held in Taichung on September 14. The forum brought together European and Taiwanese industry representatives to discuss market trends, bike leasing, illegal e-bikes, EU battery rules and future supply-chain cooperation.

European Markets Remain Uneven

Jan-Willem Van Schaik, Editor-in-Chief of Bike Europe, said Germany remains Europe’s largest and most influential e-bike market. In 2025, Germany sold approximately 3.8 million bicycles and e-bikes, including around two million e-bikes. Electric models accounted for 52.7% of total unit sales.

France sold approximately 1.84 million bicycles in 2025, including 507,000 e-bikes. In the Netherlands, total bicycle sales fell to 795,968 units, of which e-bikes accounted for around 49%, or approximately 390,000 units.

Italy recorded total bicycle sales of 1.303 million units, including 256,000 e-bikes. Belgium performed comparatively better, selling 578,737 bicycles, with electric models representing about 51%, or nearly 295,000 units.

The figures show that Europe should not be viewed as a single market. While Germany, the Netherlands and Belgium have high e-bike penetration, France and Italy continue to face weaker demand and pressure on specialist retailers.

Leasing Reshapes the Market

Bike leasing has become an increasingly important growth driver, particularly in Germany and Belgium. Employer-supported programmes make premium bicycles and e-bikes more accessible while generating opportunities for brands, dealers, finance providers and service networks.

However, leasing also changes purchasing cycles, pricing structures, residual values and after-sales responsibilities. Suppliers entering this market must therefore consider not only product specifications, but also maintenance, repairability, spare-parts availability and lifecycle costs.

Illegal E-Bikes Threaten Market Confidence

The growing number of illegally modified and non-compliant e-bikes is another major concern. Vehicles exceeding legal power or speed limits are often marketed as bicycles, creating safety risks and unfair competition while undermining public confidence in legitimate e-bikes.

The industry is calling for clearer product classifications, stronger market surveillance and closer cooperation among manufacturers, retailers, online platforms and authorities.

Compliance Must Begin Earlier

Paul Walsh, CEO of European Cycling Industries (ECI), said European policy is placing greater emphasis on traceability, repairability, circularity and verified sustainability data. The EU Battery Regulation and Digital Product Passport will require companies to provide more transparent information on battery materials, carbon footprint, responsible sourcing, performance and end-of-life management.

For suppliers, compliance can no longer be addressed only after product development is complete. Companies will need to engage earlier in regulatory planning, material selection, product design, carbon-data management and lifecycle strategy.

CHC briefly presented Taiwan’s battery-passport platform and related testing capabilities, while SGS outlined key compliance and supply-chain due-diligence requirements under the EU battery framework.

The summit’s central message was clear: Taiwan and Europe must move beyond the traditional buyer-supplier relationship. As Walsh stressed, the future should not be defined simply by “Made in Europe” or “Made in Taiwan,” but by making the right things together through earlier collaboration, shared data and joint responsibility across the product lifecycle.

Posted date : 2026-09-13 22:00:45

By Wheel Giant

SAMOX is expanding its premium Gold Series with the new TM1 DHE05 and DH1 DHE03 cranksets, targeting XC/Enduro and Downhill applications respectively.

Both models feature a 2-piece construction, 28.99 mm spindle and 8-bolt direct-mount interface, combined with SAMOX’s latest hollow-forging technology to balance low weight, stiffness, durability and efficient power transfer.

The TM1 DHE05 is engineered for XC and Enduro riding, using a Gold-level hollow-forged alloy construction to deliver a strong yet lightweight platform for demanding trails and racing. Its design focuses on efficient pedaling while maintaining the durability required for real-world off-road use.

The DH1 DHE03 is developed specifically for aggressive downhill racing. Its reinforced hollow-forged construction is optimized for maximum strength and impact resistance, while maintaining the stiffness and control needed for high-speed descents, jumps and demanding terrain.

With the TM1 and DH1, SAMOX further strengthens its Gold Series lineup, offering performance-focused crank solutions tailored to different levels of mountain bike riding.

2026 Taichung Bike Week｜Evergreen Laurel Hotel, Rooms 518–520

Posted date : 2026-09-13 21:40:10

KENDA Expands Tire Portfolio from Endurance Road to E-Bike and XC

By Wheel Giant

KENDA is expanding its high-performance bicycle tire portfolio with four key products — the K1301 VELORA, E-VENTURE K1271E, K1276 KNIGHT and K1298E DAGGER — covering endurance road, urban E-Bikes, cargo applications, fat-tire E-Bikes and demanding XC riding.

For long-distance road riding, the K1301 VELORA features a dual-layer puncture protection structure. According to KENDA, puncture resistance has been improved by 35% compared with the previous generation, helping reduce the risk of flats on extended rides. Its dual-compound construction balances comfort, support and road feel, while the tread pattern is optimized for wet conditions and cornering. The tire supports both tube-type and tubeless setups and is compatible with Hooked and Hookless rims. For Hookless applications, tire pressure should be set according to ETRTO guidelines.

Targeting the rapidly growing E-Bike market, the E-VENTURE K1271E is designed for sporty E-Bikes, urban commuting and cargo bikes. Its multi-layer construction combines high-performance tread rubber, a protective base layer and crack-resistant sidewall rubber to deliver efficient rolling, dependable grip and long-term durability. The entire range is ECE-R75 certified and features reflective sidewalls. The standard E-VENTURE uses a 3.5 mm under-tread protection layer, while E-VENTURE+ adds a nylon breaker for enhanced puncture resistance. The E-VENTURE CARGO uses a reinforced heavy-duty casing with a maximum load capacity of up to 200 kg per tire.

For fat-tire E-Bikes, the K1276 KNIGHT features a wide 20×4.5 profile, 30 TPI casing and wire-bead construction. Large, aggressive tread knobs provide confident traction on both paved and unpaved surfaces, making it suitable for commuting, leisure riding and light off-road use.

At the performance end of the range, the K1298E DAGGER is developed for E-MTB and demanding XC riding. Efficient center knobs support fast rolling, while aggressive cornering knobs and strategically placed siping enhance grip on hardpack, loose-over-hard, rocky and wet terrain. Combining low rolling resistance, lightweight efficiency and precise control, the DAGGER was also recognized with a 2026 TAIPEI CYCLE d&i Award, highlighting KENDA’s ongoing innovation in modern XC tire development.

2026 Taichung Bike Week｜Evergreen Laurel Hotel, B2-C3

Posted date : 2026-09-13 18:43:05

32-Inch MTB Claims First World Title as KTM Confirms Scarp Production

By Daphne Chen | Wheel Giant

The 32-inch mountain bike has moved from an experimental concept to a proven race-winning platform. German rider Andreas Seewald made history at the 2026 UCI Mountain Bike Marathon World Championships (XCM), winning the Elite Men’s title aboard the KTM Scarp Evo 4 32 Prototype.

Seewald, who races professionally for SINGER KTM RACING, conquered the roughly 95 km course with around 4,000 meters of climbing. His victory marks the first XCM World Championship title won on a 32-inch mountain bike, providing significant real-world validation for the emerging wheel standard.

A Complete 32-Inch Race Platform

The KTM Scarp Evo 4 32 Prototype is a carbon full-suspension race bike developed specifically around 32-inch wheels. Its race setup includes a FOX RAD Prototype 32” fork, FOX Float Factory rear shock, DUKE Lucky Jack SLS5 32” wheels, Schwalbe Race Pro 32” tires, SRAM XX SL Eagle Transmission, and Shimano XTR M9200 brakes.

The larger wheel diameter potentially offers improved rollover capability, momentum retention and high-speed stability—advantages that could be particularly valuable in marathon racing over long distances and rough terrain.

However, 32-inch wheels also bring engineering challenges, including additional rotational inertia, frame geometry requirements, wheel stiffness and rider fit. Seewald’s victory does not prove that 32-inch wheels are inherently faster than 29-inch wheels, but it demonstrates that the platform is already capable of winning at the highest level of XCM competition.

KTM Chairman: 32-Inch Scarp Already in Production

More importantly for the bicycle industry, KTM’s 32-inch development is no longer limited to prototype testing.

KTM Chairman Carol Chen said the 32-inch full-suspension Scarp has already entered production.

This marks an important transition for KTM’s 32-inch program:

Concept → Prototype Testing → World Championship Victory → Production

The development of a supporting component ecosystem is also accelerating. FOX, DUKE and Schwalbe are already involved with 32-inch suspension, wheels and tires, suggesting that the new wheel size is moving beyond isolated experimentation toward a more complete MTB platform.

For bicycle manufacturers and suppliers, this could create new opportunities in frames, rims, hubs, spokes, tires, suspension and related components, particularly if 32-inch wheels gain traction in high-end XC and marathon racing.

Will 32 Inches Challenge 29 Inches?

It is still too early to suggest that 32-inch wheels will replace the established 29-inch standard. The 29er benefits from a mature global component ecosystem and proven geometry across a wide range of riders and applications.

Nevertheless, Seewald’s World Championship victory—combined with KTM’s confirmation that the 32-inch Scarp has entered production—changes the industry conversation.

The question is no longer simply whether a 32-inch MTB can work, but where and how quickly the new platform could establish itself alongside 29-inch bikes.

Posted date : 2026-09-12 03:54:23

By Wheel Giant

European Cycling Industries (ECI) has partnered with market research specialist Sporting Insights to launch State of Trade European Cycling (SoTEC), a data platform designed to improve market visibility and forecasting across Europe’s bicycle industry.

SoTEC collects sell-in data—shipments from brands to distributors and retailers—and provides quarterly updates covering monthly market developments in selected bicycle categories. The aggregated information will be presented through a dedicated dashboard.

Sell-in figures should not be interpreted as actual consumer purchases, or sell-through. They must still be assessed alongside retail inventory and end-market sales data.

Founding participants include Specialized, Trek, Pon.Bike, Giant Group and Decathlon. According to ECI, all submitted data will be aggregated and anonymised in compliance with EU competition law to protect commercially sensitive information. The platform’s market coverage and forecasting accuracy will become clearer once further reports are released.

For Taiwanese manufacturers and component suppliers, improved European market visibility could enable bicycle brands to adjust purchasing and inventory more quickly, potentially resulting in shorter order visibility and more flexible, phased procurement. At the same time, better data could reduce the risk of forecasting errors and excessive inventory.

Suppliers should therefore monitor not only order volumes, but also their customers’ sell-in performance, retail inventory, sell-through and replenishment cycles when planning production and materials.

Posted date : 2026-09-11 01:38:28

Discover the New B2B Concept for EUROBIKE 2027

Text: Wheel Giant

Taichung Bike Week brings together a highly international network of bicycle manufacturers, component suppliers, e-bike system providers and industry professionals from Taiwan, China, Southeast Asia, Europe, North America and other key markets.

Recognizing Taichung Bike Week as an important meeting point for the global bicycle supply chain, the EUROBIKE team from Germany will be on site to connect directly with existing partners and potential exhibitors from around the world.

From 09:00 to 17:00 on September 17, the EUROBIKE Germany and Taiwan teams will welcome industry professionals at the Lobby Lounge on the 12th floor of The Splendor Hotel Taichung. Visitors are invited to stop by for coffee and discuss exhibition opportunities, new product launches, international business development and their plans for EUROBIKE 2027.

Whether your company is an established bicycle brand, OEM or ODM manufacturer, component supplier, e-bike system provider, technology company or industry start-up, the team will provide practical information on exhibition areas, booth formats, meeting facilities, business matchmaking and international media exposure.

### EUROBIKE 2027 Concept Presentation at 14:00

A dedicated presentation will begin at 14:00, introducing EUROBIKE’s new three-day, B2B-only format, venue concept and participation opportunities for 2027.

EUROBIKE 2027 will take place from June 30 to July 2 in Frankfurt, connecting manufacturers, suppliers, brands, distributors, retailers, technology providers, media and decision-makers from across the international bicycle and ecomobility industries.

Date: Thursday, September 17, 2026

Open Consultation: 09:00–17:00

Concept Presentation: 14:00

Venue: 12F Lobby Lounge, The Splendor Hotel Taichung

Admission: Free of charge; no appointment required

Registration Link: https://forms.gle/5UJ5MBiqNbidfSiVA

Take a break from your meetings, enjoy a cup of coffee and speak directly with the EUROBIKE team about your next international business opportunity. We look forward to meeting the global bicycle industry in Taichung.

Posted date : 2026-09-09 21:28:22

ECI Launches SoTEC Sell-In Data Platform to Improve European Cycling Market Forecasting

European Cycling Industries (ECI), in partnership with sports data specialist Sporting Insights, has launched State of Trade European Cycling (SoTEC), a data platform designed to provide cycling brands with insights into the dynamics of the European market.

SoTEC aims to reduce the cycling industry’s historical reliance on estimates by providing quarterly updates of monthly sell-in data through a dedicated dashboard. The platform enables cycling businesses to align production, inventory, and forecasting in real time across specific bicycle categories.

According to ECI, all data processing and aggregation are carried out in strict compliance with EU competition laws. Data displayed on the platform is fully anonymised to protect commercial privacy.

Specialized, Trek, Pon.Bike, Giant, and Decathlon are among the industry leaders that have joined SoTEC as founding participants, establishing the platform as a data benchmark for the European market.

Pon.Bike said: “To plan ahead in today’s market, we need more than rough benchmarks. SoTEC offers us a consistent and reliable source of data, which allows us to make smarter, long-term strategic investments.”

Decathlon said: “By understanding market trends, we can better assess current customer needs and keep cycling accessible to everyone, everywhere.”

Companies interested in participating in the SoTEC data ecosystem ahead of the next quarterly reporting cycle can contact European Cycling Industries or Sporting Insights directly.

Posted date : 2026-09-08 22:52:44

The share of people in Germany who own an E-Bike or Pedelec has reached a record 31.4%, according to a survey commissioned by energy company E.ON and conducted by market research institute Civey.

The online survey was conducted from July 8 to 23, 2026, among up to 30,000 German residents aged 18 and over, along with a subgroup of 2,500 E-Bike and Pedelec owners. According to E.ON, the results are representative.

Germany’s E-Bike ownership rate has more than doubled since the survey began in 2020, when it stood at 15.2%. Compared with the previous year, the ownership rate increased by 3.4 percentage points.

The strongest increase was recorded among younger people. Among respondents aged 18 to 29, E-Bike ownership rose from 19.4% to 27.2% over the past year.

According to the survey, 40.4% of E-Bike owners use their electric bicycles for trips that they would otherwise have made by car.

By federal state, Lower Saxony (Niedersachsen) recorded the highest E-Bike ownership rate at 39.4%, followed by North Rhine-Westphalia (Nordrhein-Westfalen) at 34.1%, Bavaria (Bayern) at 33.7%, and Schleswig-Holstein at 33.2%. Berlin recorded the lowest rate at 15.1%.

Private purchase remains the most common way of acquiring an E-Bike, accounting for 81.3% of acquisitions nationwide. Nearly 11% of respondents said they obtained their E-Bike through employer-supported schemes, such as company leasing or financial subsidies. The remainder used other financing methods, including private leasing.

Photo: E.ON

Posted date : 2026-09-08 22:25:24

The European Commission launched the Digital Product Passport (DPP) Registry on July 20, 2026, together with a testing environment to help businesses prepare for registration and compliance.

Photo: European Commission

The DPP framework was established under the Ecodesign for Sustainable Products Regulation (ESPR), Regulation (EU) 2024/1781. Designed as a digital container for product information, the DPP aims to strengthen supply chain transparency, support more informed consumer choices, and facilitate compliance across the EU Single Market.

While product data is stored in a decentralised manner, economic operators are required to register each applicable DPP in the central Registry. The Registry provides the secure infrastructure needed to register unique product identifiers and associated metadata.

Web Interface and API Access

Economic operators can register through a secure user interface or an Application Programming Interface (API), allowing registration to be integrated into existing digital systems where appropriate. Companies can also request secure electronic proof of registration to demonstrate compliance to third parties, particularly in business-to-business (B2B) transactions.

The Registry also provides a free semantic repository containing machine-readable data models, definitions and vocabulary to support interoperability and data management across product groups. A verification framework and logging system are also included to strengthen security, accountability and access management.

Battery Passport Among the First Applications

The DPP Registry will support product groups covered by the ESPR, including textiles, steel and aluminium, tyres, furniture, ICT products and energy-related products. It will also support product groups covered by other EU legislation requiring DPP registration, including certain large batteries, construction products, toys, detergents and end-user surfactants.

For the battery sector, LEVA-EU highlighted the Battery Regulation as the specific legal basis for the battery passport requirement. The European Commission has identified February 18, 2027, as the first implementation deadline, by which date certain types of batteries will be required to have a DPP. The current testing phase is intended to help businesses prepare ahead of that deadline.

Photo: LEVA-EU

Six DPP Harmonised Standards Published

To support system interoperability, eight harmonised standards have been developed in cooperation with CEN-CENELEC. Six of these standards have already been published by national standardisation organisations, covering unique identifiers, interoperability, data carriers, APIs, data exchange protocols and data storage.

Businesses can access the testing environment, technical documentation, implementation guidelines, webinars and helpdesk support through the European Commission's DPP website.

Traceability software provider PSQR noted that the DPP Registry functions primarily as a central directory containing unique identifiers and basic registration details. Detailed passport information remains decentralised and is managed by the company placing the product on the market or its service provider.

Posted date : 2026-09-07 21:40:07

ZIV: German Bicycle Market Recovers in H1 2026 as Production, Sales and Exports Rise 

Germany’s bicycle and e-bike market showed signs of recovery in the first half of 2026, with production, sales and exports all increasing compared with the same period in 2025, according to figures released by the German Bicycle Industry Association (ZIV – Die Fahrradindustrie). Surplus inventories accumulated over previous years have also largely been reduced.

Bicycle production increased by 6% year on year in H1 2026, while sales rose by nearly 10%. In the e-bike segment, production grew by more than 4%, while sales increased by around 2%.

Exports of bicycles and e-bikes also recovered, rising by more than 6% compared with the first half of 2025.

Retailers Remain Cautious Despite Reduced Inventories

ZIV reported that surplus inventories built up over previous years have largely been cleared. However, retailers remain cautious with orders and continue to adjust procurement according to current market demand.

“After the first six months of the year, the bottom of the market is behind us. The industry is stable and the market is picking up again,” said Burkhard Stork, CEO of ZIV – Die Fahrradindustrie.

Stork said the positive trend provides grounds for optimism, noting that bicycle and e-bike usage is gradually increasing and that the market remains stable in the long term.

Strong Demand for Workshop Services and Aftermarket Products

Workshops at specialist bicycle retailers continue to operate at high capacity, driven by sustained demand for repair and servicing. At the same time, the shortage of skilled workers remains a key challenge for the sector.

The aftermarket is also developing positively, with significant growth reported in wear parts and accessories.

By product category, gravel bikes are becoming increasingly important in the mid- and low-price segments. Sales of entry-level hardtail mountain bikes have also risen slightly.

Stork called for targeted investment in the industry and cycling infrastructure to create the appropriate framework conditions for further market development.

Photo: ZIV

Posted date : 2026-09-07 21:30:29

Belgium Mandates Helmets for E-Scooters Exceeding 20 km/h Design Speed

Belgium introduced a new federal helmet requirement for electric scooter riders on September 1, 2026. The requirement applies to e-scooters with a maximum design speed exceeding 20 km/h, based on the vehicle’s design speed rather than its actual riding speed.

Under the new rules, riders must wear either a moped helmet or a bicycle helmet that provides adequate protection for the temples and the back of the head.

Belgian regulations limit e-scooters on public roads to a maximum design speed of 25 km/h. Consequently, the new requirement primarily applies to e-scooters with a design speed between 20 km/h and 25 km/h. Most shared e-scooters are unaffected, as operators have already limited their maximum speed to 20 km/h or below.

In the Brussels-Capital Region, shared e-scooters were originally scheduled to be banned from operation from January 1, 2027. On August 21, the Brussels Government announced a transitional arrangement allowing shared e-scooters to continue operating through the end of 2026. However, the scheduled ban from January 1, 2027, remains unchanged.

The Belgian Government said the new measure is intended to improve the safety of e-scooter users. According to the Vias Institute, Belgium recorded 2,453 injury crashes involving e-scooters in 2025, a 33.7% increase from 2024. The number of fatalities rose from four in 2024 to 13 in 2025.

Separate statistics from Statbel, which use a 30-day post-crash mortality standard, recorded 15 e-scooter user fatalities in 2025, compared with four in 2024. The discrepancy between the 13 and 15 fatalities is primarily due to differences in statistical definitions.

Riders who fail to wear a helmet as required face a €64 fine, plus an additional €10.67 administrative surcharge. Federal Mobility Minister Jean-Luc Crucke said the helmet requirement is part of broader government efforts to improve road safety, with continued enforcement against speeding, drink-driving and distracted riding.

Photo: LEVA-EU

Posted date : 2026-09-07 21:22:01

E BIKE DAYS Munich powered by Burgenland will celebrate its 10th edition from April 23 to 25, 2027, at Munich’s Olympiapark. For its anniversary edition, the event will expand its exhibition area, with around 150 brands expected to showcase more than 1,000 test bikes across an area of around 20,000 square meters.

Since its first edition in 2016, the event has grown from around 70 exhibitors to more than 150 brands. According to the organizers, approximately 500,000 visitors and nearly 1,000 exhibitors have attended the event over its first nine editions.

At the 2027 edition, visitors will be able to test and compare e-bikes free of charge at the venue, with manufacturers and specialist retailers providing the test bikes. Test rides require registration. The program will include e-MTB and urban e-bike test tracks, riding technique training, a technical course, a bike service station, and special offers from participating retailers.

The anniversary edition will also feature additional exhibition space around the Olympiasee and a Decathlon Family Area with a pump track. The organizers say the expanded area will provide more space for testing and activities for families and young riders.

Burgenland will continue as the Presenting Partner of E BIKE DAYS Munich in 2027. The Austrian region will again showcase regional food and wine offerings at the event.

Exhibitor registration for 2027 is now open. The early-bird rate of €90 per square meter, excluding VAT, is available until September 21, 2026. The regular rate is €100 per square meter, excluding VAT, until January 18, 2027, followed by a late-booking rate of €110 per square meter, excluding VAT, from January 19, 2027.

Image: E BIKE DAYS Munich

Posted date : 2026-09-03 04:00:54

MEP François Kalfon to Open ECI’s First Bike Demo Day in Brussels

European Cycling Industries (ECI) will host its first Bike Demo Day on September 30, 2026, at the Residence Palace in Brussels, with Member of the European Parliament (MEP) François Kalfon officially opening the event.

Supported by Decathlon, the Bike Demo Day will add a new dimension to ECI’s annual Cycling Industry Summit. From 12:30 to 17:30, the outdoor space outside the Residence Palace will be transformed into a private test track, giving participants the opportunity to test ride a curated selection of bicycles representing the diversity and innovation of the European cycling industry.

The lineup will include cargo bikes, urban mobility models and performance bikes, bringing people working in the EU quarter closer to the bicycles and the companies behind them.

Kalfon will formally open the Bike Demo Day with a short address. A press opportunity for attending journalists will follow, including time for questions and on-site photographs.

“In Brussels, the political debate is often focused on cars, planes and railways. I regret it, because the European bike industry has the potential to deeply decarbonise transport, to create thousands of green jobs and to strengthen our industrial sovereignty,” said François Kalfon, Member of the European Parliament.

“So, I am very happy to join the European Cycling Industries on September 30 for the Bike Demo Day, to put the EU bike industry, professionals and innovation back in the center of the political discussion.

“We need to put Europe back on the cycling path, not only for the planet but also for EU industry and workers.”

Paul Walsh, CEO of European Cycling Industries, said the Bike Demo Day will give people working in European institutions an opportunity to experience the cycling industry directly.

“We spend a lot of time in Brussels talking about cycling. On 30 September, we’re also going to ride some instead. With the Bike Demo Day, we want to give the people working in the European institutions a chance to experience the industry directly — to see the bikes, meet the people behind them and take one for a lap,” Walsh said.

The Bike Demo Day will take place outside the Residence Palace in Brussels as part of ECI’s annual Cycling Industry Summit.

Photo: ECI

Posted date : 2026-09-02 00:42:38

The highly anticipated Taichung Bicycle Carnival is set to make its grand return on October 17, marking its milestone 10th edition this year! The Tourism and Travel Bureau, Taichung City Government, once again invites people from across Taiwan to explore Taichung Mountain Town by bike. Spanning approximately 14.8 kilometers, the route starts from Rhinoceros Beetle Ecological Park in Dongshi District, follows Dongfeng Bicycle Green Way and Hou-Feng Bike Path, passes over Dajia River Steel Bridge and through the century-old Tunnel No. 9, and finishes at Houli Equestrian, offering a rail trail cycling experience unique to Taiwan.

Debuting this year, the "Taichung Cycling Digital Certification" program lets participants check in along the route via the Fun in Taichung app to collect exclusive digital badges — and enter for a chance to win round-trip airfare between Taiwan and Hong Kong. The entire event is free to join; riders may bring their own bicycles or choose to rent one, making it easy for visitors to travel light and set off on the journey.

Event Information

Venue: Rhinoceros Beetle Ecological Park (Start) → Houli Equestrian (Finish)

Route: Rhinoceros Beetle Ecological Park → Dongfeng Bicycle Green Way → Midpoint Rest Stop (Shigang Visitor Information Center) → Hou-Feng Bike Path →Dajia River Steel Bridge → Tunnel No. 9 → Houli Equestrian

Event Date: Saturday, October 17, 2026, 07:30–15:00

Registration Period: from 11:00 on Monday, June 29, 2026 to 17:00 on Friday, July 31, 2026 (registration may close early if capacity is reached)

Fee: Free participation (a refundable deposit of NT$ 500 is required for bicycle rentals; the deposit will be refunded after the bicycle is returned at the end of the event)

Capacity: 1,700 participants

Posted date : 2026-09-01 23:10:20

UK Cycle to Work Scheme Certificate Volumes Rise 2.77% in H1 2026

The UK Cycle to Work Scheme continued to grow in the first half of 2026, with new data from the Cycle to Work Alliance showing continued growth in the Scheme.

A total of 89,599 Cycle to Work certificates were issued in H1 2026, up 2.77% year-on-year from 87,180 in H1 2025. The number of active employer accounts also increased from 27,977 in H1 2025 to 31,201 in H1 2026.

The Cycle to Work Alliance is a coalition of five major Cycle to Work Scheme providers: Cyclescheme, Cycle Solutions, Evans Cycles, Halfords, and SME HCI trading as Perkbox. The Alliance represents around 80% of the Cycle to Work Scheme market.

In Q2 2026, Alliance members issued 54,450 Cycle to Work certificates, up 2.33% compared with the same period in 2025. Active employer accounts increased to 17,700, compared with 15,653 in Q2 2025. The Alliance said engagement in Q2 was higher than in Q1, in line with the seasonal increase in activity typically seen during spring and early summer.

The average transaction value under the Scheme was £1,812 in H1 2026. The Alliance said the Scheme helps employees make cycling more affordable by removing some of the upfront financial barriers to purchasing a bike and equipment through salary sacrifice.

Independent research commissioned by the Cycle to Work Alliance and conducted by Ortus found that 19% of Scheme users would not have purchased a bike without the Scheme.

Steve Edgell, Chair of the Cycle to Work Alliance, said the figures reflected continued growth in the Scheme, with more employers offering the benefit and more employees taking advantage of it. He added that the Scheme continues to make cycling more accessible while supporting active travel and delivering value for employers and employees.

The Cycle to Work Scheme is a tax-efficient employee benefit that enables employees to access bicycles and cycling equipment through employer-provided salary sacrifice arrangements. The Cycle to Work Alliance says the Scheme has helped more than two million people access a bike since its launch.

Photo: Cycle to Work Alliance

Posted date : 2026-09-01 05:04:41

Eurobike 2027 Returns to Late June with Stronger Global B2B Focus

By Daphne Chen@ Wheel Giant

Eurobike has confirmed that its 35th edition will take place from June 30 to July 2, 2027, at Messe Frankfurt, reversing its previously announced September schedule. The show will remain an annual event and adopt a compact, three-day, trade-only format covering the complete bicycle and ecomobility value chain.

The updated concept was presented during an online briefing by Philipp Ferger, Managing Director of Fairnamic GmbH, and Matthias Pietsch, Show Director of Eurobike. It follows extensive discussions with exhibitors, trade visitors, international partners and members of the Eurobike advisory board during and after the 2026 show.

According to the organizers, the industry feedback strongly supported a clear B2B focus, a three-day format and the continuation of Eurobike on an annual basis. The market also expressed a preference for an earlier date in the international trade-show calendar.

By moving back to late June, Eurobike aims to avoid direct competition with the increasingly crowded European event calendar in September. The earlier date is also intended to provide manufacturers, brands, suppliers, buyers and international media with a more established and predictable time frame for product launches, sourcing discussions and future business planning.

International reach remains a core advantage

Fairnamic emphasized that Eurobike’s international character, global business network and extensive media reach remain its most important competitive advantages. Eurobike 2026 attracted around 800 exhibitors from 44 countries. Approximately half of all trade visitors came from outside Germany, while figures presented during the online briefing indicated that international visitors represented about 60% of the professional audience. In addition, 71% of trade visitors were executives or corporate decision-makers.

More than 600 media professionals registered for the 2026 event, including 209 international representatives from 33 countries. Media monitoring cited by the organizer recorded a cumulative reach of 13.5 billion, while coverage generated during Eurobike week alone reached approximately 440 million. Ferger said the revised schedule and annual cycle would create a stable and predictable platform while reinforcing Eurobike’s position as an international meeting point for the bicycle and ecomobility sectors. The objective, he explained, is to bring together key players from global markets to generate business, accelerate innovation and support direct industry exchange.

Eurobike’s international approach is backed by a network of sales and market partners in more than 150 countries. The show intends to remain open to manufacturers, suppliers and technology innovators from all major production regions, with particular attention given to drive systems, components, manufacturing technologies and other emerging solutions.

Three halls organized around key industry sectors

Eurobike 2027 will relocate to the eastern section of Messe Frankfurt, occupying Halls 3, 4 and 5 around the Agora outdoor area. The new layout will divide the exhibition into three main business segments:

Hall 3 – Smart Mobility and Retail: Cargo bikes, micro-vehicles, urban mobility, connected systems, IoT, drive systems, batteries, circular economy and retail services.

Hall 4 – Production and Sourcing: Global and European OEM suppliers, component manufacturers, materials, production technologies and mechanical engineering.

Hall 5 – Sports and Performance: Premium road, gravel and mountain bikes, e-performance products, apparel and accessories.

The centrally located Agora will serve as the “Connect & Explore” area, providing space for test tracks, demonstrations and outdoor brand presentations. The adjacent Forum and Festhalle will accommodate networking activities and partner events.

The dedicated Production and Sourcing hall is expected to be particularly relevant to Taiwanese and Asian manufacturers seeking direct contact with international brands and product managers.

New meeting formats for focused business

A central element of the new concept is “Your Business BASE,” a bookable meeting-room format designed for confidential negotiations, customer meetings and targeted business development. The fully equipped rooms offer companies an alternative to operating a large conventional booth while maintaining an official and visible presence at the show. Eurobike will also introduce an enhanced Business Club for senior executives, major customers and international decision-makers.

Other participation options will include traditional stand space, turnkey premium packages and expanded media programs. According to Eurobike, exhibition prices for 2027 will be approximately 20% lower than in 2026, while media-package prices will be reduced by around 50%.

Pietsch said the new date represents the right position for Eurobike within the international industry calendar. The three focused B2B days will be structured around product launches, decision-making and new business development, supported by matchmaking services, bookable meeting facilities and networking programs.

Ecomobility will remain an important growth area within the show, encompassing urban mobility, logistics, connected systems and emerging transportation solutions.

With the revised concept, Eurobike is seeking to distinguish itself from regional events and competing September shows by concentrating on its strongest assets: international participation, global media visibility, product innovation and cross-border business connections.

The 35th Eurobike will take place from June 30 to July 2, 2027, at Messe Frankfurt.

Posted date : 2026-08-31 22:12:32

International bicycle industry professionals visiting Taichung Bike Week 2026 are invited to start their business day on two wheels.

The 2026 Taichung Bike Ride, a special morning cycling event organized during Taichung Bike Week, will take place from September 15–17, 2026, from 5:00 a.m. to 7:00 a.m. each day.

Organized by the Taiwan Bicycle Association (TBA), with the Taiwan External Trade Development Council (TAITRA) as a supporting organizer, the ride offers international buyers, product managers, brands, suppliers and industry professionals a relaxed opportunity to experience cycling in Taichung while networking with fellow members of the global bicycle community.

The route will cover designated roads around the Taichung International Convention and Exhibition Center and Taichung Central Park, providing participants with an early-morning ride before the day’s business meetings begin.

Online Registration Now Open

Participants may register online in advance and select one or multiple riding dates.

After registration is completed, a personal QR Code will be sent by email. Riders should present the QR Code at the event check-in desk to receive their participant wristband.

Event Details

Dates: September 15–17, 2026

Time: 5:00–7:00 a.m. daily

Location: Taichung International Convention and Exhibition Center and designated roads around Taichung Central Park

Organizer: Taiwan Bicycle Association (TBA)

Supporting Organizer: Taiwan External Trade Development Council (TAITRA)

Important Notes for Riders

Participants must be 18 years of age or older and are required to bring their own bicycle, helmet and personal riding equipment. Front and rear bicycle lights or other visibility lights are strongly recommended, as the ride begins before sunrise.

The event is a recreational networking ride rather than a race. All participants are required to follow traffic regulations, traffic signals and instructions from event staff.

Participants who wish to have travel accident insurance arranged through the organizer should complete their registration at least 24 hours before their selected riding session and provide accurate personal information.

For overseas buyers and bicycle industry professionals attending Taichung Bike Week, the morning ride provides a unique way to meet industry partners outside the meeting room, enjoy Taichung by bicycle and begin the day with the spirit that connects the global cycling industry.

Online registration is now open. Early registration is encouraged.

2026 Taichung Bike Ride 

Posted date : 2026-08-30 22:48:11

Ireland and Paris Introduce Mandatory Helmet and High-Visibility Requirements for E-Scooters

Ireland and Paris have introduced stricter safety regulations for electric scooter riders, requiring helmets and high-visibility equipment. Ireland will also prohibit anyone under the age of 18 from using e-scooters.

In Ireland, new government measures will prohibit anyone under 18 from using an e-scooter. Riders of all ages will also be required to wear helmets and high-visibility clothing.

Further legislation planned for later in 2026 would classify e-scooters as mechanically propelled vehicles, introducing licensing and registration requirements. The proposed legislation would also prohibit the sale of e-scooters to anyone under 18, as well as the sale of e-scooters that do not meet legal requirements for use on public roads.

The regulatory changes follow growing concerns over serious injuries involving e-scooters. According to figures from Children’s Health Ireland (CHI) and the Health Service Executive (HSE), more than one-third of paediatric traumatic brain injury admissions at CHI at Temple Street in Dublin during 2026 were linked to e-scooter incidents. Admissions for traumatic brain injuries following e-scooter incidents increased by 50% over the previous 12 months.

In Paris, riders of e-scooters and other motorised personal mobility devices (EDPM) must wear a helmet and approved high-visibility or retro-reflective equipment when travelling on public roads. Non-compliance results in a fixed fine of €135 for not wearing a helmet and €35 for failing to wear high-visibility or retro-reflective equipment.

The Paris regulations apply at all times, day and night, and cover electric scooters alongside other motorised personal mobility devices, such as electric unicycles and hoverboards. Standard pedal-assist e-bikes are exempt from these new requirements and remain subject to bicycle regulations.

According to figures from the Paris Police Prefecture, 79 people were killed in France in 2025 in accidents involving personal mobility devices. In addition, around 1,100 e-scooter users suffered serious injuries in 2025, representing a 33% increase compared with the previous year.

Photo: Guillaume Bontemps / Ville de Paris

Posted date : 2026-08-27 13:05:49

Sandy Hsu Named Chairman of Sun Race Sturmey-Archer

By Wheel Giant

TAOYUAN, TAIWAN — Sun Race Sturmey-Archer Inc. has appointed Sandy Hsu as its new Chairman, succeeding her father and company founder, Tony Hsu.

A 30-year veteran within the company, Hsu has led core divisions including corporate finance, international legal affairs, and global operations while previously serving as Vice President, Corporate Spokesperson, and Board Director. Alongside her appointment, former CEO Alan Su has been promoted to General Manager, establishing a unified dual-leadership structure that clearly divides board governance from executive operations.

Under this new leadership framework, the 54-year-old drivetrain manufacturer is prioritizing lean management and elevated manufacturing standards to strengthen supply chain resilience for international OEM and distribution partners heading into 2027.

▲Alan Su, General Manager of Sun Race Sturmey-Archer Inc., leading operations under the new leadership structure.

Posted date : 2026-08-27 00:34:12

Eurobike’s Reported Return to June Could Force Industry to Choose Sides

By Wheel Giant

Eurobike is expected to revise its 2027 dates from September 1–3 to June 30–July 2, according to German industry media Velobiz and information contained in an invitation to an upcoming online presentation. Eurobike Managing Director Philipp Ferger is expected to officially announce the new dates and future strategy on September 1.

The reported change comes only months after Eurobike said that feedback from around 50 industry interviews and a customer survey showed a clear preference for September. However, Germany’s bicycle industry association ZIV and Koelnmesse subsequently announced the new towards tomorrow – European Bike Show, scheduled for September 6–8, 2027, in Cologne.

Under the original schedule, international buyers, suppliers and media could have attended both events during a single European trip. Frankfurt and Cologne are only about one hour apart by high-speed train. Although the back-to-back dates would have created logistical pressure for exhibitors, they offered clear advantages for overseas visitors.

Moving Eurobike back to early summer would separate the two shows by more than two months, forcing many companies to reconsider whether they can afford to attend both. With the bicycle industry still controlling marketing and travel budgets, exhibitors and visitors may ultimately have to choose one event.

Bicycle industry contacts in Taiwan are generally pessimistic about Eurobike’s possible return to late June and early July. The period coincides with Europe’s peak summer travel season, when international airfares and hotel rates in Frankfurt are particularly expensive. For Taiwanese suppliers already facing high exhibition and travel costs, the timing could further reduce Eurobike’s appeal.

The change may help Eurobike avoid a direct confrontation with the Cologne show, but it also raises questions about why the organizer is returning to a time slot that its own industry research suggested was less attractive.

Without more competitive participation costs, a clearly differentiated position and stronger buyer recruitment, Eurobike’s move back to June may not reduce the rivalry. Instead, it could accelerate the industry’s decision over which European trade platform to support.

Posted date : 2026-08-26 04:17:57

By Daphne Chen@Wheel Giant

With the global bicycle industry still in a period of gradual recovery, Taichung Bike Week (TBW) will return on September 15–18, 2026, continuing its role as a key OEM and B2B platform where international brands, product managers and suppliers meet to discuss future products and sourcing programs.

While exhibitor registrations are currently below last year’s level, industry sentiment is showing signs of improvement, with many suppliers looking toward 2027 for a stronger market recovery and renewed orders.

260 Exhibitors Registered So Far

As of August 12, 260 companies had registered for TBW 2026, compared with approximately 321 exhibitors in 2025, representing a preliminary decline of around 19%. Registrations include 140 companies at The Splendor Hotel, 79 at Evergreen Laurel Hotel and 42 at Tempus Hotel. In 2025, the respective figures were 190, 90 and 41.

This means registrations are currently down by 61 companies year on year, with The Splendor recording 50 fewer exhibitors, Evergreen Laurel down by 11, while Tempus remains unchanged. With registration still ongoing, the final number could increase before the event opens.

The softer turnout also reflects a crowded European event calendar. The Italian Bike Festival takes place September 4–6, followed by TBW on September 15–18, while Sea Otter Europe runs September 18–20. The overlap, combined with continued travel-budget controls among international companies, is expected to limit the number of overseas buyers traveling to Taichung this year.

However, TBW’s value has traditionally been driven less by visitor volume than by the quality of its business meetings. Product managers and suppliers use the event to discuss specifications, component selection, prototypes and OEM programs often one to two years ahead of production.

Industry Looking Toward 2027

Pre-show feedback suggests that business sentiment is gradually improving. SR SUNTOUR reports stronger customer inquiries and meeting activity compared with last year, although traffic has yet to return to previous peak levels. KMC and other component suppliers also expect overseas attendance to remain relatively conservative.

After several years of inventory correction, suppliers increasingly view 2026 as a year of recovery and preparation, with stronger expectations for 2027. This makes TBW an important opportunity to strengthen existing customer relationships and secure positions in upcoming product programs.

 E-Bike Integration and 32-Inch Platforms in Focus

E-Bike technology remains a major development focus. KMC will highlight drivetrain solutions designed for the higher torque and durability requirements of E-Bikes, while suppliers across the industry continue to advance integrated electronics, lightweight high-efficiency drive systems, transmissions and sensor technologies.

Another emerging topic is the 32-inch wheel platform, with new frames and dedicated wheelsets drawing interest for their potential advantages in rollover capability, stability and applications for taller riders and selected off-road segments.

TBA Launches Central Park Morning Ride

A new highlight this year will be the first TBA Central Park Morning Ride & Test Ride, organized by the Taiwan Bicycle Association from September 15–17, 5:00–7:00 a.m.

International product managers and industry professionals will be invited to ride around Taichung Central Park, near the newly completed Taichung International Convention & Exhibition Center, providing an opportunity to experience new components and technologies under real-world riding conditions.

TBA Chairman Robert Wu said the morning ride will allow buyers to experience product performance directly while creating a more interactive environment for communication between brands and suppliers.

The combination of indoor business meetings and outdoor product testing also points to new possibilities for the future development of TBW as the event continues to evolve alongside Taichung’s bicycle industry cluster and new exhibition infrastructure.

For the latest information and registration updates, visit the official Taichung Bike Week website: https://www.taichungbikeweek.com/

Posted date : 2026-08-25 22:16:18

Gates Belt Drive Powers First Elite UCI Downhill World Series Win

Hattie Harnden of AON Racing has become the first elite rider to win a UCI Downhill Mountain Bike World Series race on a belt-driven bike, claiming the €100,000 Gates Belted Purse in Les Gets, France.

Photo: Gates

The race was held in Les Gets, Haute-Savoie, France, where Harnden raced a Gamux bike equipped with a Gates Belt Drive system. Gates said 20 riders competing in the event were equipped with its Belt Drive system.

Gates introduced the €100,000 Belted Purse in 2024 as a prize for the first elite rider to win a UCI Mountain Bike Downhill race on a Gates belt-driven bike. The prize remained unclaimed through the 2025 season before Harnden claimed it at Les Gets in 2026.

Harnden said the Gates Belt Drive delivered smooth, consistent performance without dropped chains or skipped gears, allowing her to focus completely on her run.

Photo: Gates

Gates General Manager of Mobility Chris Sugai credited the achievement to collaboration among riders, mechanics, engineers and support crews. He also thanked Gamux for developing a frame for the Gates Belt Drive system.

The Les Gets victory marks the first elite UCI Downhill Mountain Bike World Series win for a belt-driven bike, with Harnden claiming the €100,000 Gates Belted Purse.

Photo: Gates

Posted date : 2026-08-25 02:38:40

BICO Zweirad Marketing GmbH has announced the dates for the 2027 BIKE&CO Orderfestival, which will take place from August 13–15, 2027, in Kassel, Germany.

The 2027 event has been brought forward by 14 days from the previously planned date. According to BICO, the change is intended to create greater distance from the new towards tomorrow – European Bike Show, which is scheduled to take place in Cologne from September 6–8, 2027.

The towards tomorrow – European Bike Show is a new international B2B trade show for the bicycle industry. It is organized by Koelnmesse, with the German Bicycle Industry Association (ZIV) serving as its industry partner and brand owner. The inaugural edition will be held in Cologne from September 6–8, 2027.

The BIKE&CO Orderfestival will continue to be held in Kassel. BICO said the early announcement of the 2027 dates is intended to provide greater planning certainty for retailers, exhibitors and other industry participants. Kassel is also set to remain the venue for the Orderfestival in the following years.

The BIKE&CO Orderfestival was launched in 2025. According to the event’s official website, the inaugural edition attracted more than 4,800 trade visitors to Kassel. The 2026 edition is scheduled for September 4–6.

Photo: BIKE&CO

In 2025, more than 100 exhibitors and over 150 brands presented their products across approximately 15,000 square meters of exhibition space. For 2026, more than 140 exhibitors and over 250 brands are expected to participate, with approximately 20,000 square meters of indoor and outdoor exhibition space. This represents a significant increase in the overall size of the event compared with last year.

With the date change, the 2027 BIKE&CO Orderfestival will take place in mid-August, providing greater separation from the new towards tomorrow – European Bike Show in Cologne in early September.

Photo: BIKE&CO

Posted date : 2026-08-24 12:38:40

Mavic Unveils Featherlight Crossmax Ultimate XC Wheelset at Just 1,080 Grams

By Wheel Giant

Mavic has launched its new flagship cross-country mountain bike wheelset, the Crossmax Ultimate. Engineered for elite World Cup XC racing, the redesigned wheelset sheds 300 grams compared to its predecessor, reaching an impressive total weight of just 1,080 grams per pair (500g front / 580g rear).

Photo: Mavic

Key Technical Innovations

According to technical analysis by Escape Collective, the 300-gram weight reduction is distributed evenly across three main areas:

Adaptive Layup Carbon Rims (−100g): Features a 25mm profile and a modern 30mm internal width (36mm external) hookless design optimized for 2.3″–2.4″ tires.

The raw T700/T1000/3K composite construction requires no post-mold machining, saving 50g per rim while enhancing compliance.

Photo: Mavic

Carbon Spokes & Titanium Nipples (−100g): Uses 20 straight-pull carbon spokes per wheel in a 2-cross pattern, secured by titanium nipples to significantly reduce rotational inertia.

UltraLight Ceramic Hubs (−100g): Weighing just 105g (front) and 180g (rear), the hubs feature Mavic ceramic bearings and a fast-engaging 40-tooth ID360 Light ratchet system.

Photo: Mavic

World Cup Proven & Specs

Rated to ASTM Level 3 (135 kg max system weight), the wheelset has already proven itself on the World Cup circuit with the Mondraker and KTM Factory XC teams.

Wheel Size & Spacing: 29″ Boost (15×110mm / 12×148mm)

Compatibility: SRAM XD / Shimano MicroSpline; 6-Bolt / Centerlock

MSRP: €2,299 / pair (includes tubeless valves, tape, and wheel bags)

Photo: Mavic

Posted date : 2026-08-24 01:27:13

Giant Group has released its 2025 ESG Report, outlining the Group’s progress in environmental, social and governance initiatives.

In 2025, Giant Group’s greenhouse gas inventory covered nine manufacturing sites and 15 sales companies worldwide, representing 100% of the Group’s revenue.

According to the report, Scope 1 and Scope 2 greenhouse gas emissions at the Group’s Taiwan and China sites fell by an absolute 40.03% from the base year, marking the Group’s largest reduction to date. Renewable electricity accounted for 19.6% of total electricity consumption in 2025, exceeding the Group’s 2030 target of 18.5% ahead of schedule.

In terms of resource circularity, Giant Group used 2,240 metric tons of recycled aluminum alloy in 2025. A total of 47 tire products incorporated recycled ocean-bound materials, while more than 1.37 million bicycle saddles incorporating recycled materials were produced.

The Group also reported an increase in hazardous-waste recycling. The recycling rate rose from 84% in 2022 to 98% in 2025.

As part of its circular economy initiatives, Giant Taiwan sold 1,666 certified pre-owned bicycles in 2025, generating NT$20.34 million in revenue.

In workforce development, women accounted for 38.68% of STEM roles, while the internal-fill rate for open positions reached 76.8%.

Through YouBike’s Carbon Savings Passbook, cumulative avoided emissions reached 37,985 tonnes of CO₂e by the end of 2025.

Giant Group also became a TNFD Adopter and established its first Group-wide biodiversity risk baseline.

The 2025 ESG Report outlines Giant Group’s progress in climate action, resource circularity, workforce development, and biodiversity and nature-related initiatives.

Looking ahead, Giant Group will continue integrating ESG practices more deeply across its operations and value chain. Guided by measurable and verifiable outcomes, the Group aims to accelerate the bicycle industry’s transformation and create lasting positive impact for the planet.

The 2025 ESG Report is available on Giant Group’s website. Giant Group invites business partners, consumers, and the broader community to join its sustainability journey and cycle toward a better future.

 
Photo: Giant Group

Posted date : 2026-08-24 01:05:29

The National Bicycle Dealers Association (NBDA) has released its 2026 Cost of Doing Business (CODB) Study, providing financial and operational benchmarks for specialty bicycle retailers. The study is based on confidential financial data submitted by North American retailers and reflects business performance for the 2025 calendar year.

The study allows retailers to compare their performance with similar businesses based on revenue size, geographic region, number of locations, store type, and the industry’s highest-performing retailers.

Key financial metrics covered by the study include gross margin performance, payroll and operating expenses, net profitability, inventory management, service department performance, occupancy costs, expense ratios, and other financial benchmarks.

The study was independently compiled, tabulated, and analyzed by Industry Insights, Inc., a research and consulting firm specializing in financial benchmarking and operating performance studies. NBDA said retailer information was collected confidentially and processed through financial validation and statistical analysis.

Heather Mason, executive director of NBDA, said the CODB Study provides retailers with industry data they can use to compare their performance with peers and establish key performance indicator (KPI) standards.

The 2026 CODB Study is available as a downloadable PDF. The report costs $99 for NBDA members and $399 for non-members, while retailers that participated in the survey receive a complimentary copy.

NBDA will also host a webinar, “How to Use the 2026 Cost of Doing Business Study,” on September 14 at 1 p.m. ET. Michael Forte of Bike Shop List and Jay Townley of Human Powered Solutions will review the report and its key financial benchmarks.

Photo: NBDA

Posted date : 2026-08-21 18:12:33

By Wheel Giant

The European Union’s new Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) entered into force on February 11, 2025, and became generally applicable on August 12, 2026.

The regulation covers virtually all packaging placed on the EU market, including bicycle cartons, component boxes, plastic bags, protective materials, pallets, stretch films and transport packaging. For bicycle and e-bike manufacturers exporting to Europe, packaging compliance is therefore becoming an increasingly important part of market access.

However, the key PPWR requirements will be introduced in stages rather than taking effect all at once in 2026. Major provisions include:

1. Recyclability: From 2030, packaging must meet minimum recyclability requirements. Packaging will be classified into A, B and C performance grades, while packaging below the minimum threshold may no longer be placed on the EU market.

2. Recycled plastic content: Certain plastic packaging will be required to contain minimum levels of post-consumer recycled (PCR) material, with targets increasing toward 2040.

3. Packaging minimization: From 2030, packaging weight and volume must be reduced to the minimum necessary for product protection and functionality. Certain grouped, transport and e-commerce packaging will also face limits on empty space.

4. Hazardous substances: Existing restrictions on heavy metals remain in place, while new PFAS restrictions primarily apply to food-contact packaging.

5. Harmonized labeling: The EU will gradually introduce standardized material and recycling labels. QR codes and other digital information tools will apply to certain packaging categories, particularly reusable packaging.

For the bicycle industry, the impact goes beyond simply changing cardboard boxes. Suppliers will increasingly need to review packaging materials, recyclability, plastic reduction, PCR content, packaging weight and technical documentation across their entire supply chain.

Several European bicycle brands have already moved in this direction. Kalkhoff, for example, has reduced plastic materials in its e-bike transport packaging, while Mondraker has introduced largely plastic-free and recyclable bicycle packaging.

As the PPWR implementation timetable moves toward 2030, lighter, recyclable, traceable and resource-efficient packaging will increasingly become a basic requirement for doing business in the European bicycle market.

Posted date : 2026-08-21 00:52:52

MADE Show 2026 Kicks Off in Portland

The MADE Handmade Bike Show will return to Zidell Yards in Portland, Oregon, from August 21–23, 2026. The fourth edition of the show will feature three days of consumer, media and industry programming.

MADE said more than 200 builders and brands will exhibit at the 2026 show. The event will also expand its show floor and introduce new interactive activations. Subsidized booth space will be available to support emerging builders.

The 2025 edition attracted more than 6,500 attendees and featured more than 200 builders and brands, with participants representing more than a dozen countries. MADE 2026 will continue to feature events, rides and community activities throughout the weekend.

Photo: MADE

“We are excited for MADE’s 4th year, and the ability to secure Zidell Yards as a venue again,” said Billy Sinkford, MADE’s Director of Show.

Founded in 2022, MADE focuses on the modern handmade bicycle industry, highlighting framebuilding, domestic production and artisan craftsmanship. The show provides a platform for the framebuilding community and aims to showcase the global handmade bicycle industry.

The official event schedule lists opening hours of 9:00 a.m.–5:00 p.m. on August 21 and 22, and 9:00 a.m.–4:00 p.m. on August 23.

Photo: MADE

Posted date : 2026-08-20 01:03:32

Shared Micromobility Trips in North America Reach Record 237 Million in 2025

Shared micromobility ridership in North America reached a new record in 2025, with at least 237 million trips recorded on shared bikes and scooters, according to the North American Bikeshare & Scootershare Association (NABSA). The figure was up 5% from 2024, marking the third consecutive record year.

Photo: NABSA

NABSA’s seventh annual *Shared Micromobility State of the Industry Report* found that at least 403 cities across the US, Canada and Mexico operated shared micromobility systems in 2025. Approximately 350,000 shared vehicles were deployed across North America on an average day. The average trip was 1.5 miles (2.4 km), while 70% of riders said they used shared micromobility to connect to public transit.

Photo: NABSA

The US accounted for the largest share of the market, with 334 cities operating shared systems, compared with 60 cities in Canada and nine in Mexico. US ridership increased 6% year on year, while vehicle deployment rose 2%. In Canada, vehicle deployment increased 19% and trips rose 15%. Mexico recorded a 27% increase in vehicle deployment, while trips declined 7%.

Electric Vehicles Continue to Gain Share

NABSA reported that the number of shared micromobility systems with electric devices increased 2% from 2024, while trips made on electric devices increased 11%.

Bikes accounted for 62% of all shared micromobility trips in 2025, while e-scooters accounted for 38%. E-scooters represented 54% of the approximately 350,000 shared vehicles deployed on an average day, while bikes and e-bikes accounted for the remaining 46%.

E-bikes represented 45% of the shared bicycle fleet but accounted for 51% of all shared bicycle trips.

NABSA Executive Director Sam Herr said that expanding service areas and the increasing availability of electric vehicles were among the factors supporting ridership growth. She also identified the lack of protected and connected cycling infrastructure, along with the financial sustainability of shared micromobility systems, as key challenges to further industry expansion.

NABSA estimated that shared micromobility replaced car trips equivalent to approximately 50 million kg (109 million lb) of CO₂ emissions in 2025. Since 2019, the cumulative reduction has reached approximately 233 million kg (513 million lb).

The 2025 report was developed by NABSA in collaboration with Toole Design and the University of California Berkeley Transportation Sustainability Research Center. The report was based on survey results, shared mobility performance reports and General Bikeshare Feed Specification (GBFS) data.

Photo: NABSA

Posted date : 2026-08-19 23:37:00

Michelin has joined ZIV (Zweirad-Industrie-Verband), the German bicycle industry association, strengthening its involvement in the bicycle sector and its exchange with other industry stakeholders.

ZIV currently represents around 140 member companies, including large corporations, start-ups, bicycle manufacturers, and companies involved in distribution and retail. Michelin said that joining ZIV fits its strategic direction in the bicycle business and will enable the company to strengthen its exchange with other members and contribute its experience to the association’s work.

Jan-Paul Perlwitz, Sales Director Velo, Michelin Region North Europe, said: “The membership fits perfectly with our strategic direction in the bicycle business.”

Michelin has expanded its involvement in the bicycle sector in recent years. In January 2026, the company returned to road racing as the official technical partner of Dutch professional cycling team Picnic PostNL. Since July 2025, Michelin has also been the tyre sponsor of the STEVENS Youngsters Team and, since the 2024 season, has served as a main partner of the WHOOP UCI Mountain Bike World Series.

Joining ZIV marks Michelin’s latest step in strengthening its involvement and networking within the bicycle industry.

Photo: Michelin

Posted date : 2026-08-19 01:21:44

Merida Industry Co., Ltd. said at a recent online investor conference that the bicycle market is showing signs of recovery.

In the first half of the year, sales in Europe increased 14% year on year, with channel inventories gradually returning to normal. Mainland China also performed better than expected, with sales volume up 12.5% and revenue increasing 6%. Growth was particularly evident in entry- to mid-level models, while entry-level bikes and mountain bikes also recorded growth.

Europe accounted for 54% of Merida Group’s total sales, followed by Mainland China at 21%, the Americas at 18%, and other markets at 7%.

At Merida’s Taiwan plant, road bikes and eMTBs accounted for a combined 58% of shipments. E-City bikes also recovered, with their share rising from 11% last year to 17%.

The group’s consolidated gross margin recovered to 18% in Q2, supported by a higher proportion of new-model sales, reduced discounting of older inventory, and more stable foreign exchange movements.

European subsidiaries reported a 14% increase in H1 sales, while profit reached NT$167 million, up 49% year on year.

Merida has also implemented a zero-fee recruitment policy for migrant workers. PwC completed a human rights due diligence report for its Taiwan plant in January, while the plant obtained WRAP certification in July.

In July, Merida held its global new model launch in Germany, with nearly 500 display and test-ride bikes prepared for dealers. The company has also expanded customization from framesets to complete bikes in Taiwan and plans to gradually introduce the service in European markets.

Regarding the revised U.S. Section 301 tariffs, effective July 24, 2026, Merida said Taiwan benefits from a 10% MFN rate without stacking. Compared with major competing manufacturing countries such as Vietnam, Taiwan-made bicycles have a tariff advantage of 2.5 to 12.5 percentage points, depending on the model.

Posted date : 2026-08-19 00:03:35

Colorado Relaunches E-Bike Rebate Program with $3 Million in Funding

Colorado Governor Jared Polis and the Colorado Energy Office (CEO) have announced the relaunch of the state’s E-Bike Rebate program, with the first registration period opening on August 24, 2026.

The new programme is backed by $3 million in funding from the Community Access Enterprise. The Colorado Energy Office plans to provide point-of-sale rebates to more than 2,800 eligible Coloradans over the next year.

Colorado’s initial E-Bike Rebate programme ran from summer 2023 until funding was fully used in spring 2025. More than 34,000 Coloradans applied during the initial programme, with nearly 8,000 receiving rebates and saving more than $9.75 million on e-bike purchases.

The new programme is available to Colorado residents with household incomes at or below 80% of the Area Median Income for their county. The standard rebate is $1,000 for a qualifying e-bike, with an additional $300 available for an e-cargo bike or an adaptive e-bike.

Registration will open quarterly over the next year, with each registration period lasting one week. The first round will open at 11:00 a.m. Mountain Time on August 24 and close at noon on August 31.

After each registration period closes, the Colorado Energy Office will randomly select applicants to receive rebates. Selected applicants will then be notified by email and will have one week to provide proof of income and address to confirm eligibility.

Rebate recipients must purchase a qualifying e-bike from a participating e-bike retailer, either in person or by phone. The Colorado Energy Office is currently registering retailers for the programme.

Recipients may combine the Colorado E-Bike Rebate with the Colorado E-Bike Tax Credit discount if the purchase is made through a retailer participating in both programmes. Residents of cities or counties that already operate local e-bike rebate programmes, including Denver, may still apply for the statewide rebate, but the state rebate cannot be combined with a local incentive on the same e-bike purchase.

According to the Colorado Energy Office, 89% of recipients from the initial programme said they would not have purchased an e-bike without the rebate. The office also reported that recipients replaced an average of 2.85 private-vehicle trips per week with e-bike rides.

Photo: Colorado Energy Office

Posted date : 2026-08-17 02:14:09

RAYMON Bicycles has reported strong business development following its full takeover by the Puello family and the company’s subsequent strategic reorganization. The brand is once again operating as an independent, family-owned full-range bicycle company. According to RAYMON, revenue increased by 25% compared with the previous year, while the order backlog for its 2027 collection reached six times its previous level.

Legacy Inventory Cleared and Stock Reduced by 30%

RAYMON said it has completed the sell-through of legacy inventory inherited from its former corporate structure, PIERER New Mobility AG. The company said this helped stop negative contribution margins and return them to positive territory.

At the same time, RAYMON reduced its inventory by 30%, improving its capital commitment.

Rapid Integration of Avinox Drive System

RAYMON said its shorter decision-making and product development processes are also reflected in its cooperation with Avinox. RAYMON was among the first partners worldwide to integrate the new Avinox drive system into its TAROK platform and bring the platform to series production.

The integration was carried out by RAYMON’s international team, bringing together design, innovation and engineering. The TAROK has a starting weight of 20.4 kilograms.

European Dealer Network Expands

RAYMON is also expanding its European distribution network. The number of independent specialist bicycle dealers working with the brand increased by 30%.

In addition, leading dealer groups, purchasing organizations and industry associations in Germany, Austria and other European markets have either newly listed RAYMON or expanded their existing partnerships with the brand.

RAYMON managing directors Susanne Puello and Felix Puello said the company had completed the reduction of legacy inventory, returned contribution margins to positive territory and regained momentum. The company said its objective is not growth at any cost, but to be a reliable, fast and financially sound partner for specialist bicycle retailers.

Broader E-Bike and Bicycle Portfolio

As a full-range bicycle brand, RAYMON works with Avinox, Bosch, Yamaha, Panasonic and OLI in the E-Bike segment, covering different applications, performance profiles and price points.

At the same time, RAYMON continues to expand its conventional bicycle portfolio with products including the ARVA aero road bike and the SORENO and KENTHII gravel platforms.

Photo: Raymon

Posted date : 2026-08-13 23:33:50

Merida Reports H1 2026 Revenue and Profit Declines Amid High Base Effect

Merida Industry Co., Ltd. reported consolidated revenue of NT$12.3 billion for the first half of 2026, with net income attributable to the parent company of NT$640 million and earnings per share (EPS) of NT$2.15.

Due to the high comparison base from the same period last year, H1 revenue and profit declined 16% and 21%, respectively.

Merida said the global bicycle market is gradually entering a period of demand adjustment, while the pace of recovery differs across regions. The company is continuing to adjust its product and sales strategies in response to market conditions and is seeking to stimulate demand through new product launches.

Bicycles introduced globally toward the end of the first quarter continued to contribute in the second quarter, supporting sales momentum in some markets.

European and Chinese Markets Show Recovery

Merida's European subsidiaries recorded a 14% year-on-year increase in cumulative revenue during the first half of 2026. The company said the result reflects the contribution of new products and regional market strategies as demand gradually recovers.

In China, demand for mid- to low-end bicycles has recovered. Merida reported that cumulative sales volume increased 12.5% year on year during the first half, while revenue increased 6%.

Merida Monitoring U.S. Tariff Developments

Regarding tariffs, Merida noted that the United States implemented a new round of Section 301 tariffs on July 24, 2026.

Under the tariff mechanism of a 10% rate without stacking with Most-Favored-Nation (MFN) tariffs, bicycles exported from Taiwan to the U.S. have a certain tariff advantage compared with those from major competing countries including China and Vietnam.

Merida said it will continue to monitor demand in major markets, product sales and global supply chain developments, while responding to opportunities arising from changes in market conditions.

Focus on New Products and Market Development in H2

Looking ahead to the second half of 2026, Merida said the global bicycle market remains in a gradual adjustment and recovery process.

The company will continue to focus on new product launches, product portfolio optimization and regional market development. At the same time, it will closely monitor market demand and carefully manage inventory and operational risks as it works to steadily advance its business operations.

Photo: Merida

Posted date : 2026-08-11 22:59:00

NBDA Celebrates 80 Years of Strengthening Specialty Bicycle Retail

The National Bicycle Dealers Association (NBDA) is celebrating its 80th anniversary, marking eight decades of supporting and strengthening Specialty Bicycle Retailers.

The association held a virtual 80th Anniversary Celebration on August 4, bringing together current and former Board members, Executive Directors, staff, industry leaders, suppliers and retailers from across North America to reflect on NBDA's history and look ahead to its future.

Founded in 1946, NBDA was established around the belief that the bicycle industry is stronger when Specialty Bicycle Retailers work together. Over the past eight decades, the association has provided education, advocacy, research, networking and business resources to help retailers navigate change, address challenges and build stronger businesses.

Eight Decades of Industry Leadership

The anniversary celebration recognized the volunteers and industry leaders who have contributed to NBDA over the past 80 years. The association has been governed by Specialty Bicycle Retailers serving Specialty Bicycle Retailers, with Board members volunteering their time while continuing to operate their own businesses.

The event also recognized former Executive Directors, including Fred Clements, who served NBDA for 27 years. During his tenure, the association expanded its educational programming, research initiatives, advocacy efforts and retailer resources.

Current Executive Director Heather Mason said the 80th anniversary represents more than a celebration of the association's history, emphasizing the importance of the NBDA community. She highlighted the contributions of volunteer Board members, staff, supplier partners and retailers in shaping the organization.

Continuing Support for Specialty Retailers

NBDA continues to support Specialty Bicycle Retailers through programs including Retailer University, Retailer Summits, advocacy at the local, state and federal levels, industry research, educational webinars, networking opportunities, member savings programs and business resources.

As the bicycle industry continues to evolve, NBDA remains focused on strengthening Specialty Bicycle Retail through collaboration, education, advocacy and community.

80% Membership Discount During August

To mark its 80th anniversary, NBDA is inviting Specialty Bicycle Retailers, suppliers, manufacturers, nonprofit organizations, industry professionals and cycling advocates from around the world to become part of its next chapter.

Throughout August 2026, all new annual NBDA memberships are available at an 80% discount. New members can use the promotional code NBDA80 when joining to receive the discount.

NBDA Membership Coordinator Melanie Fry said the anniversary provides an opportunity for more retailers, suppliers and industry professionals to join the association, exchange ideas, learn from one another and contribute to the future of Specialty Bicycle Retail.

NBDA said its first 80 years were built on the belief that collaboration makes the bicycle industry stronger, and the association is inviting the global bicycle community to join it in building the next 80 years.

NBDA currently represents more than 1,000 members across North America and provides industry education, market research, peer networking, advocacy and member savings programs. The association is led by Executive Director Heather Mason and governed by a volunteer Board of Directors composed of industry leaders.          

Photo: National Bicycle Dealers Association (NBDA)

Posted date : 2026-08-10 22:20:05

Accell Germany and three German subsidiaries have filed for insolvency proceedings following the failure of a structured sale process for the Dutch Accell Group.

Accell Germany GmbH, Winora Staiger GmbH, Ghost-Bikes GmbH and bicycle parts and accessories wholesaler Engelbert Wiener Bike Parts GmbH filed for insolvency proceedings in self-administration with the Schweinfurt District Court on August 5, 2026.

The companies are based in Bavaria, with operations in Sennfeld near Schweinfurt and Waldsassen. According to Accell, the German businesses employ around 370 people and generated revenue of €340 million in 2025.

The companies intend to continue operating during the proceedings while pursuing a restructuring solution. Under self-administration, the existing management remains responsible for the businesses under court supervision. Attorney Martin Mucha of Grub Brugger is supporting the companies as general representative, while attorney Dr. Stefan Debus has been appointed provisional custodian.

Employee wages and salaries are secured through Germany’s insolvency benefit system until the end of October.

“The self-administration proceedings give us the opportunity to approach the restructuring of the German companies in a structured manner under difficult market conditions,” said Martin Mucha.

Accell Germany Managing Director Joost van Schaik said the proceedings were an important step toward stabilizing the German companies and creating the conditions for their long-term development.

The insolvency filings follow continued difficulties in the bicycle market after the pandemic-driven boom. Accell said extensive financial restructuring measures in 2024 and 2025 did not result in a sustainable recovery.

A structured sale process for the entire Accell Group subsequently failed at the beginning of August. The group has since filed for insolvency proceedings in several countries, including the Netherlands, Germany, France, Italy, Spain, Belgium, Denmark, Finland, Norway, Sweden and Hungary.

The German companies are part of the Netherlands-based Accell Group, which operates across several European markets and is majority-owned by US private equity firm KKR.

The German proceedings are intended to allow the businesses to continue operating while a restructuring and investor solution is pursued.

Photo: Winora Staiger

Posted date : 2026-08-09 22:57:32

Giant Group Q2 Net Profit Surges 234% as Revenue Returns to Growth

Giant Group reported a strong rebound in the second quarter of 2026, with consolidated revenue returning to year-on-year growth and net profit increasing sharply. The company’s Board of Directors approved its first-half financial results on August 7.

For the first half of 2026, Giant Group posted consolidated revenue of NT$29.19 billion and net profit after tax of NT$435 million, with earnings per share (EPS) of NT$1.11.

The group’s OEM business was affected during the first half by structural factors, including a high base in the same period last year and adjustments to shipping schedules to the US. However, operating momentum strengthened significantly in the second quarter as new product launches began to contribute and market demand gradually recovered.

Second-quarter consolidated revenue reached NT$16.67 billion, up 5.8% year on year. Net profit after tax surged 234% to NT$630 million, while quarterly EPS reached NT$1.62.

New Products and Product Mix Support Margin Improvement

Giant Group’s own-brand business remained resilient during the first half. Sales in Europe and the US benefited from the introduction of new model-year bicycles, while the China market returned to growth in the second quarter, with the cumulative decline continuing to narrow.

The GIANT brand’s new flagship Propel aero road bike performed strongly in the second quarter. At the same time, the higher proportion of own-brand products with stronger margins and limited reliance on heavy clearance discounts improved the group’s overall profit structure.

As a result of the product mix optimization, Giant Group’s first-half gross margin increased to 22.3%, compared with 19.1% in the same period last year. The second-quarter gross margin rose further to 24.2%.

Operating profit for the first half reached NT$809 million, reflecting the group’s cost control and own-brand profitability.

Giant Remains Cautiously Optimistic for H2

Looking ahead to the second half, Giant Group said it remains cautiously optimistic about the recovery in its overall operations.

Inventory adjustments in the European market are nearing completion. With the traditional peak sales season approaching and new model-year bicycles being rolled out globally, the group said market demand has recovered significantly.

In China, demand continues to be supported by the cycling trend, resulting in stable market performance. In the US, however, consumer trends remain conservative amid geopolitical factors and other external uncertainties. Giant Group said it will continue to monitor market developments and adjust its response accordingly.

Amid the global macroeconomic challenges, Giant Group will continue to increase the proportion of higher-margin products through new product introductions. The company also plans to leverage its brand strength and global channel resilience to maintain operational stability and earnings quality.

Photo: Giant Group

Posted date : 2026-08-09 22:23:40

Germany’s bicycle market continued to face a period of consolidation in 2025, with consumer-level market volume falling 5.1% year on year to €9.4 billion, according to the 2026 Branchenbericht Fahrräder published by IFH KÖLN and BBE Handelsberatung.

The decline marks the third consecutive year of falling market volume. However, the market remains significantly above its pre-pandemic level following the exceptional growth recorded during the COVID-19 period.

While the overall market contracted, several product categories continued to perform positively. Road sport bicycles, including gravel bikes, increased their market share, while e-gravel bikes emerged as one of the stronger growth segments within the otherwise declining e-bike market. Electric all-terrain bikes also recorded positive development.

Children’s and youth bicycles likewise benefited from increased demand. According to the study authors, the segment is currently supported in part by the higher birth rates recorded during the pandemic period.

“Gravel bikes have sustainably transformed the road sport bicycle segment and created significantly more momentum,” said Christoph Lamsfuß, Senior Project Manager at IFH KÖLN. He noted that gravel bikes combine sporting performance with everyday practicality, appealing to a broader audience than traditional road bikes.

A similar potential is seen in e-gravel bikes, which can be used for touring, leisure and everyday mobility, creating additional opportunities for market growth.


Photo: IFH Köln | BBE Handelsberatung

Larger Bicycle Retailers Gain Ground

The market consolidation is also affecting retail structures. Bicycle specialist retailers remain by far the most important sales channel in Germany, but larger specialist stores and retail chains are continuing to gain market share.

According to IFH KÖLN and BBE Handelsberatung, larger retailers benefit from broad product ranges and larger sales and display areas, particularly for e-bikes and cargo bikes.

Smaller and medium-sized retailers, meanwhile, are increasingly focusing on workshop, service and repair operations to strengthen their market position and develop additional sources of revenue beyond new-bike sales.

Despite the pressure on the market, the number of market participants has remained relatively stable. According to the study, only 124 bicycle retailers have exited the German market since 2016.

Florian Schöps, Manager of Business Consulting at BBE Handelsberatung, said the third consecutive decline shows that the bicycle market is undergoing consolidation. He added that companies with optimized processes, clear strategic positioning and strong control of their business performance can use the current market phase to strengthen their positions.

The Branchenbericht Fahrräder 2026 analyzes Germany’s bicycle market volume, individual product segments and distribution structures from 2016 to 2025, and also provides a market forecast through 2030.

Photo: IFH Köln | BBE Handelsberatung

Posted date : 2026-08-06 22:27:40

New York City Warns 42 Retailers Over Illegal E-Bike and E-Scooter Sales

New York City Mayor Zohran Mamdani’s administration has sent cease-and-desist letters to 42 online retailers accused of selling motorized two-wheeled vehicles that exceed the city’s legal requirements for e-bikes and e-scooters.

The retailers have been given until August 18 to stop selling the devices to customers in New York City. Companies that fail to comply could face fines of up to $2,000 for each violation, according to the administration.

City Corporation Counsel Steve Banks sent the letters on August 5. The administration is also asking the companies to meet with officials from the New York Police Department, the Department of Transportation and the Law Department to discuss ending sales of the non-compliant devices in the city.

The companies receiving the letters include major retailers such as Amazon, Best Buy and Target, as well as electric micromobility companies including Deepower, Segway and Wilson’s.

Mayor Mamdani said the action is intended to place responsibility on retailers selling illegal vehicles rather than on consumers who may not be familiar with New York City’s regulations.

“We’re going to go after those websites and retailers that are willfully selling illegal vehicles to New Yorkers,” Mamdani said at a City Hall press conference on August 5.

Banks said the administration could take further legal action against companies that do not comply by the deadline. Possible measures include fines and litigation seeking to stop advertisements for products that officials say are being sold as legal vehicles.

Recent Fatal Incidents

Mamdani said the enforcement action follows the death of 17-year-old Gabriel Nacato, who was killed in Lower Manhattan after colliding with an SUV while riding a Deepower QS7.

According to the article, Deepower markets the QS7 as an e-bike. The device weighs 100 pounds, has a 1,500-watt motor and can reach a top speed of 30 mph. These specifications exceed New York City’s legal limits for e-bikes, which are 25 mph and 750 watts.

New York City Department of Transportation Commissioner Mike Flynn described devices of this type as “motorcycles being marketed to New Yorkers as bicycles.”

Mamdani and Flynn also cited an earlier fatal collision on the Queensboro Bridge involving an illegal motorized scooter reportedly capable of reaching 53 mph. Both the scooter rider and a bicycle rider were killed in the crash.

Under New York City rules cited in the article, e-scooters cannot exceed 20 mph or weigh more than 100 pounds.

Fatality Data

According to data cited by the Department of Transportation, illegal devices have been involved in a majority of e-bike and e-scooter rider fatalities in recent years.

From 2017 through last year, 45 rider deaths involved unlawful e-bikes capable of exceeding the 25 mph legal speed limit. Those deaths represented 54% of all e-bike rider fatalities during the period.

During the same period, 14 e-scooter rider deaths involved devices capable of exceeding the 20 mph legal speed limit, accounting for 52% of all e-scooter rider fatalities.

The city’s latest enforcement action comes as the New York City Council considers additional legislation related to e-bike safety. One proposal would prohibit the sale of Class 3 e-bikes with throttle assistance capable of reaching 25 mph, while other proposals would introduce additional regulations for app-based companies employing e-bike delivery workers.

Mamdani said the administration is considering multiple approaches to the issue, including working with the City Council on existing and newly introduced legislation.

Photo: NYC

Posted date : 2026-08-06 04:04:35

Accell Group Granted Suspension of Payments as Restructuring Efforts Fail

By Wheel Giant

AMSTERDAM, August 5, 2026 — Accell Group Holding B.V. and its Dutch subsidiaries have been granted a court-approved suspension of payments after the European bicycle group concluded that it could no longer meet its financial obligations.

The decision follows an extensive review of strategic alternatives for the company, including discussions with several interested parties, consideration of multiple offers and efforts to obtain regulatory approval for a potential merger. Accell said none of these options produced a viable solution that would allow the Group to continue operating in its current form.

In February, Accell completed a major operational and financial restructuring with support from its shareholders and lenders. The agreement provided additional funding, substantially reduced the Group’s debt and transferred ownership of Accell to its lenders. However, the new ownership structure was intended only as a temporary arrangement while a long-term solution was pursued.

With those efforts now exhausted, Accell’s directors have determined that local insolvency proceedings involving the relevant subsidiaries are the necessary next step.

“This is a deeply sad and frustrating situation given all the hard work and everything we have achieved, with the support of shareholders and lenders, to restructure Accell’s operations and finances,” CEO Jonas Nilsson said.

Accell’s immediate priority is to support an orderly process and cooperate with court-appointed administrators. The company will seek to preserve commercially viable operations and employment wherever circumstances permit, while providing further clarity to employees, creditors, customers, suppliers and business partners.

The Group said additional information will be released when available.

Posted date : 2026-08-06 01:41:26

Text & Photos: Wheel Giant

Tianjin Fushida Bicycle Industrial Co., Ltd. officially debuted on the Shanghai Stock Exchange’s Main Board on August 6 under the stock name “Jin Fushida” and stock code 603468, marking a major milestone in the company’s 34-year history in the two-wheeler industry.

▲Fushida’s three senior executives, from right: General Manager Wu Jincheng, Chairman Xin Jiansheng and General Manager Machel Ma.

The company issued 41.23 million new shares, representing 10% of its enlarged share capital, at an offering price of RMB 17.46 per share. The offering raised approximately RMB 720 million in gross proceeds and RMB 619 million in net proceeds after expenses.

Fushida opened at RMB 39.60 on its first trading day, RMB 22.14 above its offering price—a surge of 126.8% that reflected strong market interest in the company’s growth prospects.

At the listing ceremony, Chairman Xin Jiansheng expressed his gratitude to government authorities for their support, to upstream and downstream partners for their long-standing trust and cooperation, and to all Fushida employees for their dedication and hard work.

Xin emphasized that the listing is not the destination, but the beginning of a new journey. Fushida will remain focused on the bicycle and two-wheeler sector, maintain compliant and prudent operations, and further strengthen its capabilities in advanced manufacturing, technological innovation and global market development.

The net proceeds will primarily fund smart manufacturing projects for e-bikes and high-end bicycles, the construction of an R&D center, and the expansion of the company’s branding and marketing network.

Xin also explained the special meaning behind the stock code “603468.” The number “60” represents the age at which he began planning the company’s listing, “34” marks Fushida’s 34 years in the industry, and “68” reflects his age when the company finally entered the capital market.

Posted date : 2026-08-05 21:52:08

New York City Council to Launch Comprehensive E-Bike and E-Scooter Safety Review

The New York City Council will hold a comprehensive hearing on e-bike and e-scooter safety on September 30, as the city considers new legislation and stronger enforcement measures aimed at addressing crashes involving illegal and high-speed electric vehicles.

Photo: New York City Council

The hearing, announced by City Council Speaker Julie Menin, will bring together city agencies, transportation and public safety experts, advocates, delivery workers and members of the public. The Council will review existing laws and consider more than a dozen legislative proposals covering vehicle safety, delivery platforms, enforcement, infrastructure and consumer protection.

According to the Council, e-bike collisions have increased by 31.7% this year compared with last year, with more than 500 collisions involving e-bikes reported in 2026 alone. Recent incidents, including an incident involving an illegal high-speed e-scooter on the Queensboro Bridge in May that resulted in the deaths of two New Yorkers, have intensified concerns over e-bike and e-scooter safety. Last month, an e-bike rider traveling the wrong way in Central Park struck a jogger, leaving the victim in a coma for several days.

Among the proposals under consideration is Introduction 244, sponsored by Council Member Crystal Hudson, which would prohibit the sale and rental of Class 3 bicycles with electric assist in New York City and establish civil penalties of up to $2,000.

Other proposals focus on greater accountability for delivery platforms. Introduction 950, sponsored by Council Member Lynn Schulman, would require delivery services that facilitate or arrange the delivery of goods in New York City to obtain a business license from the Department of Consumer and Worker Protection. Introduction 78, sponsored by Council Member Gale Brewer, would require third-party delivery apps to provide data on drivers, delivery times and locations.

The Council is also considering measures aimed at improving enforcement and street design. Introduction 787, sponsored by Council Member Selvena Brooks-Powers, would require the NYPD to publicly report targeted traffic enforcement activities, including where and why enforcement was conducted, the types of violations issued—including those involving e-bikes and e-scooters—and the impact of enforcement on safety. Introduction 124, also sponsored by Brooks-Powers, would establish a task force to study options for making street design and infrastructure safer for pedestrians, motorists, cyclists and e-bike users.

Additional proposals would expand commercial bicycle safety regulations to other delivery vehicles, require delivery platforms to verify moped registration, increase penalties for leaving the scene of an e-scooter crash, and improve consumer information on moped operation.

The Council said further legislation is expected in the coming weeks, including proposals covering additional insurance requirements for third-party delivery platforms, incentives to trade in unsafe devices, stronger consumer protections, expanded enforcement and infrastructure changes designed to slow high-speed riding.

“This legislative package will draw clear lines, helping ensure the companies who profit from dangerous speeds are held accountable, the fast, illegal devices come off our streets, and the legal ones are safer,” said Majority Leader Shaun Abreu, chair of the Committee on Transportation and Infrastructure.

The September hearing will be led by Speaker Menin, Majority Leader Abreu, Consumer and Worker Protection Committee Chair Harvey Epstein and Public Safety Committee Chair Oswald Feliz. The Council said the hearing is part of a broader investigative effort to engage affected stakeholders and identify legislative solutions to improve safety for pedestrians, riders, delivery workers and other New Yorkers.

Photo: New York City Council

Posted date : 2026-08-04 20:36:41

Shimano Implements 1% Component Price Increase Amid Rising Operational Costs

By Wheel Giant

Global bicycle component manufacturer Shimano Inc. has announced a minor price adjustment across its bicycle component lineup, effective August 2026. The move is designed to partially offset an estimated ¥4.0 billion (approximately $24.4 million) surge in annual operational expenses driven by rising raw materials, increased supplier pricing, and elevated global freight rates.

Financial Impact and Cost Strategy

According to the company's Q2 2026 financial disclosures, the price adjustments are projected to generate approximately ¥2.0 billion ($12.2 million) in additional revenue during the second half of the fiscal year, allowing Shimano to absorb roughly half of the total cost pressure internally.

Industry calculations indicate that passing ¥2.0 billion onto estimated second-half bicycle division sales of ¥202 billion translates to a modest increase of approximately 1% across affected product lines. Despite these pressures, Shimano revised its full-year 2026 net sales guidance upward to ¥491 billion ($3.0 billion), up from its previous forecast of ¥467 billion, bolstered by strong performance in its fishing tackle division and resilient international demand.

Market Outlook and Inventory Status

Shimano noted that while retail sales of complete bicycles in major markets such as North America remain constrained by broader inflation and cautious consumer sentiment, channel inventory levels have gradually normalized. Industry analysts expect the modest 1% price adjustment to incrementally impact OEM assembly costs and retail pricing heading into the next model year as brand managers navigate margin pressures.

Posted date : 2026-08-03 00:20:11

PeopleForBikes Launches Initiative to Expand U.S. Bicycle Production

PeopleForBikes has launched America Builds Bikes, a new industry initiative aimed at creating more opportunities for companies to manufacture and assemble bicycles in the United States.

At the center of the initiative is the bipartisan U.S. Bicycle Production and Assembly Act (H.R. 3904), which seeks to reduce tariff barriers on bicycle components imported by companies that manufacture or assemble bicycles in the U.S.

PeopleForBikes President and CEO Jenn Dice said the initiative is intended to provide companies seeking to expand U.S. production with a more realistic path forward. According to PeopleForBikes, strengthening domestic manufacturing could help build more resilient supply chains, create manufacturing jobs, and support economic growth in communities across the country.

The initiative comes as the U.S. bicycle industry remains heavily dependent on imports. In 1997, approximately 9 million bicycles were produced in the United States, accounting for around 75% of the domestic market. Today, more than 97% of bicycles sold in the U.S. are imported.

PeopleForBikes said some bicycle companies are interested in expanding domestic manufacturing, but high tariffs on components that are not produced domestically at sufficient scale can make U.S. bicycle production economically challenging.

Introduced by Representatives Vern Buchanan (R-FL) and Mike Thompson (D-CA), the U.S. Bicycle Production and Assembly Act would establish a 10-year duty-free import period for bicycle components used by companies manufacturing or assembling bicycles in the United States.

The legislation sets a goal of producing 2 million bicycles annually in the U.S. within five years and 5 million annually within 10 years.

As part of the initiative, PeopleForBikes has launched a dedicated online resource featuring an overview of the legislation, the bill text, a downloadable fact sheet, and comments from bicycle companies interested in expanding U.S. production. The website also provides a tool for consumers and industry stakeholders to contact their members of Congress in support of the legislation.

According to PeopleForBikes, America Builds Bikes is the result of months of collaboration among bicycle manufacturers, suppliers, and congressional leaders. The initiative aims to promote bipartisan policy solutions that can strengthen the U.S. bicycle supply chain and create greater opportunities for domestic production.

Photo: PeopleForBikes

Posted date : 2026-08-02 22:17:34

German bicycle components and accessories specialist Messingschlager is strengthening its marketing, events and sales operations with three new team members as the company continues to modernize its market positioning and customer services.

Marlene Steiner joined the company on July 1 as Event Operations Manager, overseeing trade fairs and events. Franziska Then also joined the marketing team on July 1 as Media Designer, focusing on print and digital media, corporate design and cross-departmental marketing projects.

Effective August 1, Bernd Heß will join Messingschlager as Junior E-Commerce Sales Manager. He will focus on customer support and the development of new business areas, bringing experience from specialist bicycle retail and e-commerce.

All three positions report to Christoph Helmrich, Director of Marketing & Sales. He said the new appointments will help Messingschlager strengthen its brand presence and improve services for customers and business partners.

The company said the personnel expansion is part of a broader effort to further develop its partner and proprietary brands and strengthen its market positioning.

The results of these modernization efforts will be presented at the Messingschlager Brand & Business Days, taking place in Baunach from October 19 to 23, 2026.

Photo: Messingschlager

Posted date : 2026-07-30 23:16:01

Orbea Launches Foundation to Drive Social Impact Through Cycling and Community Initiatives

Spanish bicycle manufacturer Orbea has officially launched the Orbea Foundation, a new non-profit initiative aimed at creating long-term social value by supporting education, inclusion, sustainability, and cultural heritage through cycling and community partnerships.

Building on Orbea's long-standing cooperative philosophy, the Foundation will focus on projects that generate positive social impact while reinforcing the company's commitment to people, local communities, and sustainable development.

Investing in Education and Innovation

One of the Foundation's core priorities is promoting education, technical training, and entrepreneurship related to the cycling industry and the social economy.

To achieve this, Orbea Foundation is collaborating with leading educational institutions, including Mondragon Goi Eskola Politeknikoa, where it supports scholarships, entrepreneurial projects, and the development of cooperative start-ups. It is also partnering with IMH Campus to strengthen advanced manufacturing education and help develop the next generation of skilled professionals for the bicycle industry.

Promoting Inclusion Through Sport

The Foundation also places strong emphasis on social justice, supporting initiatives that improve health, inclusion, and equal opportunities through sport and community engagement.

In Spain, Orbea Foundation is working with the Spanish Cancer Association to encourage physical activity as a means of promoting health and raising public awareness. It also supports Dale CandELA, a non-profit organization dedicated to funding research into amyotrophic lateral sclerosis (ALS).

Internationally, the Foundation has partnered with CYCLITS in Germany to promote greater diversity and inclusion within cycling, while collaborating with UNICEF on projects in Africa that seek to improve children's wellbeing and living conditions.

Preserving Cultural and Sporting Heritage

Beyond education and social welfare, Orbea Foundation is investing in projects that protect cultural traditions, biodiversity, and local communities.

Its current initiatives include supporting Maille Pilota Elkartea, which preserves the traditional Basque sport of pelota; Bizipoza, an organization assisting children and families through volunteer and awareness programs; Lurgaia, dedicated to biodiversity conservation; and Zazpi Pago, a community project that combines trail-running events with the restoration and preservation of historic pathways.

Extending Orbea's Cooperative Vision

The establishment of the Orbea Foundation represents a natural extension of the company's cooperative values, expanding its role beyond bicycle manufacturing to create broader social impact. By investing in education, community development, environmental stewardship, and inclusive cycling, Orbea aims to help build stronger, healthier communities while supporting the long-term development of cycling as a force for positive change.

Posted date : 2026-07-30 22:31:43

Raymon Partners with Panasonic E-Bike Systems to Launch Next-Generation Premium E-Bikes

German e-bike brand Raymon has announced a strategic partnership with Panasonic E-Bike Systems, adopting Panasonic's newly developed GXM drive system across a new generation of premium electric bicycles. The collaboration marks an important milestone for Panasonic as it expands the market presence of its latest e-bike drive platform.

Under the agreement, Raymon will introduce a complete lineup of GXM-equipped models covering multiple riding categories. The range will include hardtail and full-suspension electric mountain bikes, full-suspension e-SUVs, as well as versatile all-road e-bikes designed to perform on paved roads, gravel routes, and rugged off-road terrain.

A standout feature of the new models will be Panasonic's GXM Remote 801, an ergonomically designed control unit integrating a full-color display. Its compact design, intuitive thumb controls, and clear screen allow riders to easily access essential riding information while maintaining focus on the trail or road.

Panasonic says the GXM drive system combines powerful performance with advanced connectivity, intelligent system integration, and a natural riding feel. By selecting the GXM platform for its future models, Raymon signals its confidence in Panasonic's latest e-bike technology while reinforcing its commitment to delivering high-performance products for riders worldwide.

The partnership also reflects both companies' shared vision of developing innovative, premium-quality e-bikes for a wide range of applications—from technical mountain biking and adventure riding to daily commuting and long-distance touring.

As competition in the global e-bike market continues to intensify, collaborations between bicycle manufacturers and drive system suppliers are becoming increasingly important. Raymon's adoption of Panasonic's next-generation GXM system is expected to further strengthen both companies' positions in the premium e-bike segment.

Photo: Panasonic

Posted date : 2026-07-30 01:52:16

European Cycling Industries Releases 2026 Bicycle Industry & Market Profile

European Cycling Industries (ECI) has released the 2026 Bicycle Industry & Market Profile (BIMP), the annual reference publication providing the latest market intelligence on the European bicycle industry. Based on 2025 data, the report provides a comprehensive overview of European bicycle production, sales, trade, employment and market developments.

The 2026 edition marks the first BIMP published by ECI following the merger of the Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE), bringing together industry expertise and market data from across Europe.

According to the report, the European bicycle industry has continued its transition toward a more balanced and demand-driven market. Following the exceptional surge in demand during the Covid boom, supply chain disruptions and subsequent market corrections in recent years, the latest data indicates that the industry is entering a more stable phase. Manufacturers have continued to adjust production levels, inventories have progressively normalized, and imports have recovered.

Key figures from the 2026 BIMP include:

•European bicycle and EPAC production: 10.82 million units in 2025, unchanged compared with 2024.

•European bicycle and EPAC sales: 15.618 million units in 2025, down 2.6% year-on-year.

•Total market sales value: €18.252 billion in 2025, a decrease of 0.84% compared with 2024.

•Direct employment in bicycle and parts & accessories manufacturing: 67,076 jobs, an increase of 1,025 compared with 2024.

Beyond these key indicators, the BIMP provides detailed analysis of the European bicycle market, including production, sales, employment, import and export flows, as well as national market developments. As one of the industry’s most comprehensive annual data resources, the report helps companies and policymakers better understand the evolving European bicycle sector and make informed strategic decisions.

“The 2025 data confirms that the European bicycle industry has continued its transition from an exceptional period of market volatility towards a more balanced and resilient footing. While businesses have adapted to changing demand, the long-term fundamentals of our sector remain strong,” said Paul Walsh, CEO of European Cycling Industries.

Walsh also highlighted the importance of strengthening Europe’s manufacturing base as market conditions stabilize.“Cycling is not only an essential part of Europe’s mobility transition, but also a strategic manufacturing industry. One of the most important questions raised by this year’s data is how Europe ensures that future market growth also strengthens its own manufacturing base. Maintaining a competitive environment that allows this industrial base to thrive should be a European policy priority,” he added.

The latest BIMP highlights that the European bicycle market is moving toward a more stable phase, while the industry continues to strengthen resilience, improve competitiveness and support long-term growth.

Posted date : 2026-07-29 22:32:25

The Zweirad-Einkaufs-Genossenschaft (ZEG) and AT Zweirad GmbH, the company behind the Velo de Ville brand, have announced a strategic partnership that will make Velo de Ville a new direct supplier for ZEG member retailers from September 1, 2026.

Through the partnership, ZEG dealers will be able to source the complete Velo de Ville bicycle and e-bike range directly from the manufacturer, including the brand’s Custom-Made program. The system allows customers to configure bikes according to their individual preferences, with products manufactured at Velo de Ville’s facility in Altenberge, Germany.

The cooperation is designed to strengthen the role of specialist retailers by enabling them to offer highly personalized products without the need to maintain extensive inventories. Based on professional consultation and configuration at the retail level, Velo de Ville’s Custom-Made concept provides ZEG members with additional opportunities to differentiate themselves in the market.

The partnership is particularly significant as both ZEG and AT Zweirad were founded in 1966, with both companies celebrating their 60th anniversaries in 2026. Beyond the supplier relationship, the two companies plan to collaborate on joint marketing activities, shared appearances, and closer involvement of specialist retailers in Velo de Ville’s product development.

“This partnership is not built for a single season, but for the next decade,” said Rainer Gerdes, Head of Sales and Service at ZEG. “Velo de Ville’s Custom-Made program perfectly matches the expertise of our specialist retailers and gives them the opportunity to offer customers individually configured products.”

Alain Thiemann, Managing Partner of AT Zweirad GmbH, emphasized the importance of the independent bicycle trade: “For 60 years, we have been building bikes for people, not for warehouses.” He added that the company’s business model relies on retailers who listen to customers, provide professional advice, and help configure the right products.

ZEG supports independent bicycle retailers through purchasing, marketing, and retail development services. Velo de Ville manufactures bicycles and e-bikes in Germany and offers several million possible configurations, according to the company, through its Custom-Made system.

Photo: ZEG

Posted date : 2026-07-28 20:35:26

UK Extends Anti-Dumping Duties on Chinese Bicycles and Parts to August 2029

By Wheel Giant

The UK’s Trade Remedies Authority (TRA) has officially announced the extension of anti-dumping measures on bicycles and certain essential bicycle components imported from China through August 30, 2029.

Under the final decision, anti-dumping duty rates will remain between 19.2% and 48.5%, depending on the exporter. The scope applies to direct exports from China as well as Chinese bicycles transshipped through seven countries: Cambodia, Indonesia, Malaysia, Pakistan, the Philippines, Sri Lanka, and Tunisia.

Key Findings & Economic Impact:

* Resumption Risk: The TRA concluded that without these protective duties, low-priced Chinese imports would likely resume dumping in the UK market, causing material injury to domestic producers.

* Industry Protection: Maintaining the duties is expected to deliver an economic benefit of £1 million to £9 million annually to UK manufacturers, safeguarding thousands of jobs and supporting local small and medium-sized enterprises (SMEs).

* Covered Components: Key essential parts subject to tariffs include frames, wheels, handlebars, and brake components.

Final Post-Brexit Transition Review:

This decision concludes the TRA’s final post-Brexit transition review of inherited EU trade defense measures. The review was officially launched on August 23, 2024, to ensure that the lingering trade policies align with the UK’s independent trade policy and economic interests.

Photo: Trade Remedies Authority (TRA)

Posted date : 2026-07-28 20:16:18

Italy has made third-party liability insurance mandatory for privately owned electric scooters from 16 July 2026, as part of a broader effort to improve road safety and strengthen regulation of the country's growing micromobility sector.

Under the new rules, all privately owned e-scooters must carry insurance covering injury or property damage caused to third parties. The implementation was postponed by two months at the request of the National Association of Insurance Companies (ANIA), giving insurers additional time to complete the necessary technical and administrative preparations.

The insurance policy must be linked to the scooter's identification code, meaning existing household liability insurance policies cannot be used as a substitute. Annual premiums are expected to start at around €35–55, with more comprehensive coverage costing up to €150, depending on the level of protection selected. Riders who fail to comply face fines ranging from €100 to €400.

The insurance requirement complements Italy's revised Highway Code, which also introduces mandatory identification plates for e-scooters and requires all riders to wear helmets. The measures are intended to improve rider accountability and enhance road safety as the use of micromobility vehicles continues to grow.

Posted date : 2026-07-27 20:19:18

New US Section 301 Tariffs Reshape Asian Bicycle Supply Chain Dynamics

By Wheel Giant

Following the implementation of the U.S. Trade Representative’s (USTR) new Section 301 tariff framework effective July 24, 2026, global bicycle buyers and OEMs face a restructured tariff landscape across key Asian manufacturing hubs. The new framework introduces a critical distinction between "stacked" duties and "net of MFN" caps, significantly altering sourcing economics for complete bikes, e-bikes, and components.

Photo: White house

Key Regional Tariff Breakdown:

* Taiwan (Carve-out Advantage):

Taiwan and the European Union benefit from a unique "Net of MFN" mechanism capped at 10%. For bicycle products with existing Most Favored Nation (MFN) duties at or above 10% (such as standard bicycles at 11%), no additional Section 301 tariff is stacked. Products with lower base rates (e.g., 5.5%) are capped at 10%. With the temporary 10% Section 122 surcharges now expired, Taiwanese exports maintain the lowest cumulative U.S. tariff structure among major Asian exporters.

* Cambodia (+10% Stacking):

Categorized under Group 1, imports from Cambodia face an additional flat 10% tariff stacked on top of existing MFN rates, raising total tariffs for complete bicycles to 15.5%–21%.

* Vietnam (+12.5% Stacking):

Designated under Group 3, Vietnam is subject to an additional 12.5% stacked duty. Total tariffs on complete bikes and e-bikes originating from Vietnam now range between 18% and 23.5%, tightening margins for mid-tier assembly plants.

* China (Cumulative Highest Rate):

China remains subject to the multi-layered tariff structure—combining base MFN duties, legacy Section 301 tariffs (up to 25%), and updated regulatory measures. Effective cumulative rates on Chinese adult bicycles and e-bikes remain elevated at 37.5%–56%, with steel-intensive components subject to further Section 232 duties.

Photo: Wheel Giant

Strategic Sourcing Implications

The new USTR tariff structure reinforces Taiwan’s competitive edge in high-value complete bicycles, e-Bikes, and precision components. While Southeast Asian manufacturing hubs like Vietnam and Cambodia remain viable alternatives to China, their newly stacked duties narrow the cost gap relative to Taiwan’s premium manufacturing ecosystem.

Global procurement managers are advised to review Country of Origin (COO) certifications, Bill of Materials (BOM) steel content, and landed-cost models immediately to optimize 2027 product line sourcing.

Posted date : 2026-07-27 20:04:52

EU Slaps AliExpress with €550M Fine Over Non-Compliant e-Bike Sales

By Wheel Giant

The European Commission has officially issued a landmark financial penalty against AliExpress, fining the cross-border e-commerce giant €550 million (approx. $598M USD) for systematic breaches of safety obligations under the Digital Services Act (DSA). The Commission's detailed investigation concluded that the platform failed to implement adequate vetting procedures, allowing a torrent of non-compliant, uncertified, and hazardous low-cost e-bikes, lithium batteries, and counterfeit components to enter EU and UK markets.

Key Rulings and Legal Ultimatum

 * Systemic Vetting Failures: EU Executive Vice-President Henna Virkkunen emphasized that the influx of non-compliant products is not an unavoidable cost of online shopping but a direct result of the platform's compliance failures. Investigators found that AliExpress lacked sufficient oversight personnel and permitted sellers to use category-misplacement tactics to bypass necessary product-safety checks.

 * Mandatory Rectification Plan: The European Commission has given AliExpress a strict deadline of October 20, 2026, to submit a concrete, comprehensive plan of action to address the identified violations. Failure to meet the DSA compliance standards by this date will result in further daily penalty payments.

Industry Impact:

A Major Strike Against "Grey Market"

Importation

This unprecedented enforcement action has received strong support from major European cycling industry bodies. For years, the market has been flooded via e-commerce with cheap e-bikes that lack critical safety certifications (such as missing CE marking or inadequate battery management systems), posing significant fire safety risks to consumers. These imports have also severely undermined local, independent bike dealers (IBDs) and compliant brands that adhere to EU regulations. By demonstrating this strict level of enforcement, the EU is expected to significantly raise compliance costs for cross-border e-commerce, purifying the supply chain across the European electric bicycle market.

Posted date : 2026-07-26 13:20:43

Kenda Opens New Ohio Facility, Strengthening North American Manufacturing

By Wheel Giant

Kent, Ohio — Kenda Tire celebrated the grand opening of a new Martin Wheel facility in Kent, Ohio, on July 23, marking another milestone in the company’s long-term investment in the United States and its strategy to strengthen localized manufacturing and supply chain resilience across North America.

The ceremony was attended by Kenda Chairman Jimmy Yang, Director General Yen-Feng Lei of the Taipei Economic and Cultural Office in Chicago, Ohio government officials, local leaders and industry representatives.

Yang said the new facility reflects Kenda’s long-term commitment to customers, employees and the U.S. market. Since first investing in Ohio in 1982, Kenda has established its North American headquarters, manufacturing facilities and technology center in the state. The company currently holds an 85% global market share in golf cart tires and continues to expand its North American operations.

Lei noted that Kenda has become a successful example of Taiwanese companies investing in the United States, while highlighting the growing Taiwan–U.S. partnership in advanced manufacturing, AI, semiconductors and supply chain cooperation. He also emphasized Ohio’s strong manufacturing base and business-friendly environment as key advantages for future investment.

Kenda has built a comprehensive North American operating platform in Ohio covering sales, R&D, technical services and supply chain management. The company now operates three wheel manufacturing plants and six assembly centers across the U.S. The new facility is expected to further enhance production efficiency, customer service and localized supply capabilities while supporting regional economic growth and job creation.

Posted date : 2026-07-26 13:12:50

PeopleForBikes has officially launched its “America Builds Bikes” initiative, supporting the bipartisan U.S. Bicycle Production and Assembly Act (H.R. 3904) to encourage domestic bicycle assembly and manufacturing.

The proposal addresses the fact that 97% of bicycles sold in the U.S. are currently imported, while many essential components with no domestic alternatives remain subject to high import tariffs, increasing the cost of local production.

Under the proposed legislation, companies assembling or manufacturing bicycles in the United States would receive a 10-year tariff exemption on imported components, helping establish a more competitive and resilient domestic supply chain.

The bill also sets phased production targets of 2 million bicycles assembled annually within five years, increasing to 5 million bicycles per year within ten years.

In addition, PeopleForBikes has launched a dedicated online platform featuring legislative updates, industry resources, and advocacy tools to help businesses engage with lawmakers and build bipartisan support.

PeopleForBikes President and CEO Jenn Dice said the initiative is not intended to close the U.S. market, but rather to provide bicycle brands with a practical and predictable pathway to expand manufacturing and assembly in America. If enacted, the legislation is expected to significantly reshape the North American bicycle supply chain.

Posted date : 2026-07-22 10:08:05

By Wheel Giant

The global bicycle industry is undergoing a fundamental shift. Today, bicycles are no longer just products for mobility or sport—they are powerful, practical solutions to public health, climate change, and urban transportation challenges.

"We are not only producing bicycles; we are helping shape a more sustainable way of living," says Robert Wu.

A Dual Strategy for Sustainable Leadership

As a core hub of the global supply chain, Taiwan is evolving from a reliable manufacturer into a strategic partner in global sustainability. To lead this transition, the industry must advance on two connected fronts:

* Production Decarbonization: Implementing GHG inventories, carbon footprint calculations, eco-design, and recycled materials.

* Cycling Advocacy: Promoting everyday riding culture to multiply the environmental value of every bike made.

The Global Cycling Declaration

To turn vision into policy, the Taiwan Bicycle Association (TBA) launched a Cycling Declaration built on three key pillars: Health, Environment, and Transportation. TBA is now collaborating with international associations, NPOs, and NGOs to create a global edition aligned with the UN Sustainable Development Goals (SDGs).

E-Bikes & The New Language of Trust

The rise of e-bikes introduces a dynamic platform combining hardware, software, AI, and smart mobility. However, success in the e-mobilty era demands more than speed and volume—it requires strict safety, regulatory compliance, and lifecycle accountability.

Through sourcing platforms like Global E-Bike Source (EBS), Taiwan continues to bridge international buyers with transparent, verified, and high-quality supply chain partners.

> "There is no Planet B."

> By uniting innovation, supply chain responsibility, and global advocacy, the bicycle industry is ready to build not just better bikes, but a cleaner, healthier world.

Posted date : 2026-07-22 09:52:26

By Wheel Giant

Giant Group has released its financial figures for June and the first half (H1) of 2026.

Consolidated revenue for June reached NT$5.759 billion, representing a 16% year-on-year (YoY) increase.

Cumulative consolidated revenue for the first six months totaled NT$29.187 billion, down 11% compared to the same period last year.

In Own Brand (OB) operations, June revenue jumped nearly 30%, driven by strong performances in China and Europe alongside favorable foreign exchange rates. Growth in the Chinese market was bolstered by effective price adjustments.

Revenue from Europe grew roughly 30% in NT dollar terms, fueled by new product launches—with Germany and the Netherlands both posting gains over 50%.

Conversely, the US market faced declines due to supply shortages stemming from the WRO (Withhold Release Order) incident and weakened consumer confidence linked to the Iran conflict.

In Original Equipment Manufacturing (OEM) operations, June revenue picked up compared to May on new model year orders, though it remained slightly down compared to June of last year.

Posted date : 2026-07-22 09:44:10

By Wheel Giant

Leading Taiwanese bicycle manufacturer Merida Industry Co., Ltd. reported consolidated June revenue of NT$2.386 billion, up 4.38% month-on-month (down 6% YoY). The sequential growth was driven by continued demand recovery in China, where June sales volume jumped 18% YoY and sales value rose 14%.

Merida noted that global inventory destocking is near its end, signaling a gradual return to steady growth.

Key Financial & Operational Highlights:

1. H1 Sales Volume Growth: Merida shipped 104,824 complete bikes in June (+9% YoY). First-half (H1) shipments reached 546,930 units (+0.4% YoY), marking the company's first positive H1 shipment growth in nearly two years.

2. H1 Revenue: Total H1 revenue stood at NT$12.355 billion, down 15.29% YoY due to earlier destocking pressures. However, June revenue gained over NT$100 million compared to May.

3. New Product Strategy: With inventory returning to healthy levels, Merida is accelerating new product launches—following the debut of its Lethos e-bike on June 19, a major global product launch event is scheduled for July in Germany.

4. 2026 Outlook: Merida remains optimistic about stable growth in Europe and strong momentum in China. To maintain healthy channel inventory, 2026 shipments from its Taiwan plant are projected at approximately 340,000 units (down slightly from 370,000 last year), with an increased share of traditional bikes and adjusted e-bike volumes.

Posted date : 2026-07-22 09:38:10

By Wheel Giant

Registration for TAIPEI CYCLE 2027 officially opens tomorrow, July 22, as organizer TAITRA (Taiwan External Trade Development Council) invites global bicycle manufacturers, component suppliers, and industry innovators to secure their exhibition booths.

Under the central theme "Connecting Global Supply Chains" , the 2027 exhibition aims to reinforce Taiwan’s role as the premier hub for the international bicycle industry. The event will showcase the latest advancements in high-end manufacturing, supply chain resilience, e-mobility integration, and sustainable manufacturing practices.

Key highlights of the upcoming show include:

1. E-Mobility & Smart Cycling: Showcasing next-generation electric bikes, smart components, connected IoT solutions, and urban micro-mobility.

2. Green Transition & Sustainability: Highlighting eco-friendly materials, circular economy models, and carbon reduction initiatives across the bicycle manufacturing supply chain.

3. Global Networking & B2B Matchmaking: Facilitating international trade partnerships, executive forums, and industry supply chain collaboration.

Global exhibitors and buyers are encouraged to register early via the official website to reserve preferred booth spaces and participate in one of the world's top two bicycle industry events.

Posted date : 2026-07-20 21:28:31

Bicycle Giants Win Tariff Lawsuit, Only to Face Class-Action Backlash from Consumers

By Wheel Giant

The U.S. bicycle industry is reeling from a massive legal storm. The high-stakes tariff battle led by industry heavyweights—including Trek, Specialized, Marin, Shimano, and Ibis—against U.S. Customs and Border Protection (CBP) reached a major turning point following a landmark Supreme Court ruling. The Court deemed the emergency tariffs imposed under the International Emergency Economic Powers Act (IEEPA) an unlawful overreach of executive power.

However, what was initially celebrated as a corporate victory against the government has devolved into a complex three-way legal battle involving manufacturers, the federal government, and angry consumers. Here is the latest update on the situation:

1. Illegal Tariffs Halted; Brands Chase Millions in Refunds

Following the Supreme Court's 6-3 decision, CBP officially halted the collection of the disputed IEEPA duties.

 * CAPE Refund Mechanism Launched: U.S. Customs has since deployed a new "CAPE retroactive recovery system" on the ACE platform, allowing eligible importers to claw back their share of the estimated $170 billion in unlawfully collected tariffs.

 * Massive Payouts Under Negotiation: According to updates from the Court of International Trade (CIT), due to the sheer volume of companies seeking refunds plus interest, new filings have been temporarily paused to process existing plaintiffs. Brands like Ibis and Marin confirmed that the illegal tariffs had eroded nearly $1 million to $2.2 million in profits per brand, which they are now aggressively pursuing.

2. Backfire: Trek and Specialized Hit with Consumer Class-Actions

The anticipation of massive government refunds has triggered fierce backlash from the public. A consumer class-action lawsuit was filed against Specialized and Trek in the U.S. District Court for the Northern District of California.

 * Accusations of "Double-Dipping": Plaintiffs allege that Trek and Specialized immediately passed the tariff burdens onto consumers when the duties were implemented, tacking on "tariff surcharges" ranging from $25 to as high as $1,400 per bike depending on the model.

 * Demands to Relinquish Surcharges: The lawsuit argues that since the Supreme Court ruled the tariffs illegal and the brands are recovering those funds from the government, keeping the consumer surcharges constitutes unjust enrichment. The class-action is seeking over $5 million in damages.

3. Supply Chain Limbo: New Section 301 Tariffs Looming

Despite striking down the IEEPA tariffs, the bicycle industry has little time to celebrate. The Office of the U.S. Trade Representative (USTR) announced plans to introduce new "Section 301 Forced Labor Investigation Tariffs" to plug global supply chain loopholes. The upcoming policy is expected to slap a 10% to 12.5% tariff on more than 60 countries, targeting major traditional bicycle sourcing hubs.

This legal feud underscores the extreme vulnerability of the bicycle supply chain to geopolitical volatility. While top-tier brands successfully defended their margins against the government, they now face a severe trust and legal crisis with their own consumer base. Balancing refund distribution with market pricing while preparing for the upcoming Section 301 duties will be the ultimate test for bicycle executives in the coming months.

Posted date : 2026-07-17 01:43:47

ZEG Bike Show 2026 will take place in Cologne from July 17–19, bringing together around 100 exhibitors to showcase the latest bicycles, e-bikes, components, accessories and new point-of-sale (POS) concepts for the 2027 season.

The exhibition spans more than 16,000 square meters, while the test track has expanded to more than 5,000 square meters. Brands including Bulls, Pegasus, Hercules, i:SY, Gazelle and Kalkhoff will present new products and their latest model collections. Bulls and Pegasus will also introduce new exhibition concepts that will serve as the basis for future shop-in-shop retail solutions.

Leading suppliers including Shimano, Pinion, Hebie and Racktime will introduce new drivetrain technologies, flexible carrier solutions and dealer support programs. Meanwhile, ZEG and Bidex will present a new data standard for the bicycle retail industry.

This year's event also broadens access beyond ZEG members. While Friday remains exclusive to ZEG member companies, invited bicycle retailers will also be able to attend on Saturday and Sunday upon invitation from participating supplier partners. Friday evening will also feature a summer festival with a beer garden and live music.

The 2026 edition also marks ZEG's 60th anniversary. Founded in 1966 by eight independent bicycle retailers, the cooperative has grown into a major bicycle retail network, representing more than 750 member stores, five exclusive brands, eight cooperative brands, working with over 100 supplier partners, and operating a 60,000-square-meter distribution center in Cologne.

The exhibition not only celebrates ZEG's 60th anniversary but also provides retailers with insights into the products and retail concepts shaping the 2027 season.

Photo: ZEG

Posted date : 2026-07-16 04:40:10

Cyclingworld Europe will introduce an expanded exhibition concept in 2027, upgrading Friday into a full exhibition day following strong demand from exhibitors. The move aims to create more opportunities for interaction between brands, retailers and consumers.

The show will open on Friday, March 12, 2027, from 12:00 p.m. to 8:00 p.m., featuring the full exhibition program, including product test rides. Previously, Friday was only open for evening consumer visits.

According to organizers, the new format will improve visitor flow while providing more time for business meetings, product presentations and networking. Cyclingworld Europe will maintain its B2C focus while integrating more B2B activities into the event rather than creating a separate trade-only day.

Exhibition space demand remains high, with around 97% of available space for Cyclingworld Europe 2027 already booked. Booth expansions for existing exhibitors will only be approved in exceptional cases, while remaining space will be prioritized for new exhibitors.

The organizer is also developing a new exhibitor portal to simplify registration, ordering and event management processes.

Cyclingworld Europe 2027 will take place from March 12–14, 2027, at Areal Böhler in Düsseldorf, Germany. The updated concept aims to further strengthen the event as both a consumer cycling festival and an important industry platform.

Photo: Cyclingworld Europe 

Posted date : 2026-07-13 22:00:37

As e-MTB riding continues to push tire performance to a higher level, KENDA has introduced the DAGGER K1298E, a new electric mountain bike tire designed for aggressive XC and off-road riding. The tire was recognized with the 2026 TAIPEI CYCLE d&i Awards, highlighting KENDA's continued innovation in the fast-growing e-bike tire segment.

Developed for electric mountain bikes, the DAGGER K1298E is engineered to handle demanding trail conditions, including hardpack, loose dirt, rocky terrain and wet surfaces. Its tread design combines low rolling resistance with reliable traction, helping riders maintain speed while improving control on technical sections.

The tire features more aggressive cornering knobs and fine tread details to enhance grip during turns, giving e-MTB riders greater confidence when riding at higher speeds or through changing terrain. With e-MTBs placing greater stress on tires due to higher weight and stronger motor torque, the DAGGER K1298E focuses on stability, durability and precise handling.

Beyond the DAGGER K1298E, KENDA continues to expand its e-bike tire portfolio. The E-VENTURE K1271E series is designed for sporty e-bikes, urban commuting and cargo bike applications, offering different versions for varied riding needs. The cargo version features a reinforced casing structure, with a maximum load capacity of up to 200 kg per tire.

From off-road e-MTB riding to daily commuting and cargo mobility, KENDA is strengthening its e-bike tire lineup with products that address safety, efficiency and durability. The award-winning DAGGER K1298E further demonstrates KENDA's commitment to delivering high-performance tire solutions for the next generation of electric bicycles.

Posted date : 2026-07-13 21:57:17

Sunny Wheel introduces a new range of practical bicycle accessories designed to improve storage, mounting convenience and rider protection.

The SW-906A rear-carrier lockable case features a durable PP body, 13.5 L capacity and flat-base design, offering secure and stable storage for daily commuting.

Basket SW-906A.

The patented SW-CR-113 quick-release adaptor provides easy installation and removal for Sunny Wheel carrier systems. It is compatible with SW-KC-115, SW-KC-111, CB-111, SW-906A and SW-906, and also includes space for a GPS tracker.

Quick-release Adaptor SW-CR-113.

For mud protection, the SW-FI-155F/R-B quick-release mudguard set is suitable for MTB and ATB use. Its adjustable design fits up to 29-inch wheels and allows tool-free installation.

Mudguard SW-FI-155F/R-B.

The patented SW-FI-159 down-tube mudguard uses flexible PP/TPR material to fit different frame shapes, helping protect the rider and bicycle from mud, water and road debris.

Mudguard SW-FI-159.

With these new products, Sunny Wheel continues to offer smart, convenient and user-friendly accessory solutions for modern cyclists.

Posted date : 2026-07-12 21:30:39

By Wheel Giant

The European Committee for Standardisation (CEN) has released a revised draft of the bicycle trailer standard, EN 15918. The update aligns safety requirements with current bicycle (EN ISO 4210) and child conveyance (EN 1888) standards. However, it continues to exclude the fast-growing commercial cargo sector.

Key Safety Revisions

1. Wheel Security: Introduces locking requirements for quick-release and thru-axles to prevent accidental detaching, alongside composite wheel and overpressure testing.

2. E-Bike Compatibility: Requires manufacturers to warn users that towing trailers with electric-assist bikes (EPACs) may face local legal restrictions.

3. Visibility: Mandates front, rear, and side reflectors, plus clear guidelines for lighting installations.

4. Braking Warnings: Labels and manuals must explicitly state that extra weight increases braking distances.

Durability Testing Thresholds

The draft maintains strict structural testing requirements:

1. Frame & Chassis: Must endure 10,000 cycles at 125% payload over 38mm obstacles at 12.5 km/h.

2. Coupling Systems: Must withstand 100,000 cycles under push-pull forces equal to \pm4.5 times the total trailer weight.

The Commercial Cargo Gap

The scope of EN 15918 remains restricted to two-wheeled trailers, carriers for up to two children, and payloads under 60 kg. Heavy-duty cargo trailers and commercial logistics fleets used for urban last-mile deliveries remain in a "standard vacuum". Experts note that a separate framework will likely be required to regulate professional urban transport safely.

Posted date : 2026-07-12 21:28:31

By: Wheel Giant

SR Suntour's latest e-mobility suspension lineup covers key applications from eMTB and cargo bikes to urban trekking and all-mountain riding, responding to the market's growing demand for strength, comfort and application-specific performance.

The SF27 XCR 34 BOOST AIR is designed for eMTB XC-Trail and MTB XC-Trail use, with 100, 120 and 130 mm travel options. Featuring 34 mm stanchions, an air spring system, magnesium bottom case and 15AH4-110 Boost axle, it offers reliable stiffness and control for trail riding. The fork is e-bike ready and supports EN17406 Type 2 and Type 3 applications.

SF27 XCR 34 BOOST AIR.

The SF27 MOBIE34L CGO BOOST EQ targets eCargo and cargo bikes, supporting up to 200 kg maximum system weight under DIN79100 testing. With 60/80 mm travel, 34 mm alloy stanchions, Air EQ spring system, reinforced steerer, load switch function and long fender mount, it is built for compact cargo platforms requiring durability and stability.

SF27 MOBIE34L CGO BOOST EQ.

For trekking, city and eSUB bikes, the SP26 NVX suspension seatpost provides 50 mm travel and supports riders up to 150 kg. Its forged construction, preload adjustment and hard/soft spring options help improve riding comfort for daily commuting and urban mobility.

SP26 NVX.

The RS25 EDGE EVO rear shock is developed for eMTB and all-mountain use. With an air spring, volume spacer adjustment, 2CR/R damping and adjustable IFP position, it gives bike makers greater flexibility to tune suspension performance for different frame designs and riding styles.

RS25 EDGE EVO.

Posted date : 2026-07-10 00:49:27

Velo introduces a brand-new multifunctional saddle series that integrates practical design with everyday security needs, offering a more comprehensive solution for a wide range of riders.

This new lineup not only emphasizes long-lasting comfort for extended rides, but also thoughtfully incorporates a dedicated AirTag compartment beneath the saddle. This allows users to discreetly place a tracking device inside, making it easier to locate their bike and enhancing anti-theft protection when parked.

In addition, the saddle features an integrated I-Carry handle, especially beneficial for e-bike users or heavier bicycles. The I-Carry makes lifting, maneuvering, or repositioning the bike significantly easier and more convenient. Other features include replacing the I-Carry and AirTag compartment with an easy-to-install V-Mount adapter, which can be used to attach accessories such as saddle bags or lights.

I-Carry.

V-Mount.

Developed through a sustainability-led design philosophy, the SafeMove series goes beyond functionality and comfort by integrating sustainability into its core design. It features recycled foam, and the SwitchRail design enables easier material separation at the end of the product's lifecycle.

The SafeMove series includes three models designed to suit various riding scenarios, covering Sport, SUV, Trekking, City and more, to meet the diverse needs of commuting, leisure riding, and outdoor exploration.

Featuring a flat-profile construction, the saddles are compatible with different bike types and riding positions. Whether the rider prefers a performance-focused position or a more upright, relaxed posture, the design provides stable support and consistent comfort.

Guided by a practical and forward-thinking approach, Velo has redefined the saddle from a simple component into a key piece of equipment that enhances both riding safety and everyday convenience.

SafeMove Series. 

Posted date : 2026-07-10 00:19:10

Bafang recently introduced its new RG E510, a 5-speed auto/manual electronic gear hub, marking another step toward more intelligent and integrated e-bike drive systems.

Bafang RG E510 5-speed auto & manual electronic gear hub. 

Designed specifically for e-bikes, the RG E510 works with mid-drive motors delivering up to 120 Nm of torque and integrates with Bafang's M210 city, M410 trekking and M430 cargo systems. By combining motor output, electronic shifting and road-sensing intelligence, the system creates a smoother and more intuitive riding experience.

RG E510 shown with M410 and M210 mid systems.

The RG E510 offers both automatic and manual shifting. In Auto mode, it selects the optimal gear according to cadence, speed and gradient, while riders can still shift manually via handlebar buttons. During gear changes, the motor and hub communicate in real time: torque is briefly reduced, the hub shifts, and power is restored instantly, making shifts almost imperceptible.

Manual shift mode.

Automatic shift mode. 

A built-in 6-axis gyroscope detects road gradients in real time. When climbing, the system can proactively increase assistance and downshift to help riders maintain a relaxed cadence and reduce knee strain. On descents, it upshifts automatically according to speed, reducing ghost pedaling and improving re-acceleration.

Efficiency is another key advantage. By keeping the motor within its most efficient rpm range, the RG E510 helps make better use of battery capacity and deliver more predictable range. The system also supports over-the-air updates, allowing Bafang to refine shift logic and add new functions over time.

With automatic gear selection, real-time sensing, motor-hub coordination and software upgrade capability, the RG E510 is positioned as a smart e-bike solution for city, trekking and cargo applications where ease of use, efficiency and reliability are increasingly important. 

Posted date : 2026-07-09 23:50:14

MERIDA introduces the all-new ETMO, a versatile and price-focused Bosch-powered e-MTB designed to make full-suspension trail riding more accessible to a wider range of riders. Built around a durable LITE aluminum frame, the ETMO combines strong motor assistance, capable suspension performance and confidence-inspiring handling for all-mountain adventures.

Equipped with a Bosch Performance Line CX or PX drive unit and up to an 800 Wh Bosch PowerTube battery, the ETMO delivers the power and range riders need to go further, ride longer and enjoy more trail time. Its 160 mm suspension travel provides the capability to handle rough terrain, while the mixed-wheel setup—29-inch front and 27.5-inch rear—balances rollover performance with agile cornering and playful handling.

To improve fit and ride feel, MERIDA applies its AGILOMETER sizing concept, allowing riders to choose a frame size that best matches their preferred handling style. Whether seeking stability, maneuverability or a more customized riding position, the ETMO offers added flexibility for different trail demands.

With its Bosch-powered performance, durable aluminum construction and attractive price positioning, the ETMO opens up more possibilities for riders looking to enter the world of full-suspension e-MTB riding. Backed by MERIDA's lifetime frame warranty for Category 4 All Mountain and Enduro use, the ETMO is built for more runs, more fun and more adventures.

Posted date : 2026-07-09 11:25:50

By Wheel Giant

In a major strategic expansion, Bosch eBike Systems has officially broken into the rear hub motor market with the launch of its all-new Hub Line (BDU306Y) drive system. Long recognized as a global leader in high-performance mid-drive units, Bosch’s foray into hub motors marks a significant departure tailored specifically to meet the aesthetic and functional demands of minimalist city e-bikes.

Minimalist Design Meets Smart Performance

The Hub Line is engineered to be practically invisible, discreetly housed in a sleek black aluminum casing with a diameter of just 3.9 inches (100mm). Weighing an exceptionally light 2.3 kg (5.1 lbs), it delivers a lively yet controllable city riding experience with 45 Nm of maximum torque and 400W of peak power. Utilizing an intelligent array of sensors and a customized Auto mode, the system automatically adapts power delivery to ensure seamless acceleration from traffic lights and effortless handling on moderate inclines. Beyond the 25 km/h legal assist threshold, the motor completely decouples, allowing for smooth, resistance-free conventional pedaling.

The Ultimate Urban Ecosystem

To complement the minimalist architecture of the Hub Line, Bosch has rolled out a suite of integrated smart technologies:

PowerTube 360 Battery: Boasting an ultra-slim profile of just 2.7 inches in diameter and weighing a mere 4.6 lbs, this 360 Wh battery integrates seamlessly into the down tube, offering clean bicycle aesthetics and a city range exceeding 50 miles.

LED Controller & Intuvia 200: A streamlined handlebar cockpit features a high-contrast 2.4-inch greyscale display alongside a compact LED Controller that is 65% smaller than standard units and integrates a highly requested USB-C charging port.

eShift Integration: The system fully supports electronic gear shifting, allowing riders to seamlessly toggle between automated and manual shifting configurations.

As part of the Bosch Smart System, the Hub Line connects effortlessly to the eBike Flow app, providing over-the-air firmware updates and advanced security features, including motion-triggered alarms and over-the-air digital battery locks to deter theft. With this rollout, Bosch enters a direct head-to-head competition with urban hub-drive stalwarts like Mahle, signaling a unified industry shift toward ultra-elegant, low-maintenance urban mobility.

Posted date : 2026-07-09 11:10:32

By Wheel Giant

Giant has launched the all-new Stance E+ series, a lineup of dynamic E-MTBs engineered to master tough climbs, tricky descents, and technical terrain. Featuring an advanced E+ System, dialed-in trail geometry, and a reengineered FlexPoint suspension, the series unlocks a new level of off-road control and capability.

At the heart of the Stance E+ is the new SyncDrive Pro 3X motor system paired with an EnergyPak Smart battery. This powertrain delivers up to 800W of peak power and a robust 100Nm of torque, making steep ascents and technical sections effortlessly manageable.

The intuitive Giant E+ system ensures seamless control over motor responsiveness. It features the handlebar-integrated RideControl Dash 2 unit, which puts a high-resolution 1.5-inch color screen right at the rider's fingertips. For further personalization, riders can use the RideControl App to fine-tune motor performance via smartphone to match their specific riding style and terrain.

Posted date : 2026-07-09 02:36:50

By Wheel Giant

Merida held its Annual General Meeting on June 24, 2026, approving a cash dividend of NT$2.8 per share for 2025. In 2025, the Merida Group achieved a consolidated revenue of NT$26.76 billion and a net profit after tax of NT$1.22 billion, yielding an EPS of NT$4.01. This successful return to profitability indicates that the group’s operations and market sales are steadily recovering.

European and Chinese Markets Rebound

As European inventory levels return to a healthier state, Merida's sales momentum has noticeably accelerated, with its European subsidiaries recording a 13% year-on-year revenue growth from January to May 2026. Concurrently, the Chinese market has stabilized due to a resurgence in demand for entry- to mid-level bicycles; cumulative sales volume rose by 11% and revenue grew by 4% year-on-year for the first five months of 2026.

Inventory Control and Gross Margin Stability 

With the industry-wide inventory correction nearing its final stages, Merida is cautiously managing shipments to prevent any excess stock buildup retail-side. Driven by the continuous clearance of older inventory, an increasing sales ratio of newly launched products, and a stabilizing foreign exchange environment, the company's gross profit margin is on a steady upward trajectory.

Posted date : 2026-07-09 02:34:23

By Wheel Giant

German cycling innovator Canyon Bicycles has introduced a suite of active safety technologies. Moving beyond passive crash protection, Canyon aims to turn bikes and gear into proactive, digital co-pilots that anticipate hazards in real time.

1. Canyon Roadlite:ON V2X: Car-to-Bike Communication

The Roadlite:ON V2X is a production-ready urban e-bike integrating automotive-grade Vehicle-to-Everything (V2X) communication. Operating via direct, low-latency wireless radio signals, it "sees" around blind corners and through buildings without requiring visual contact.

Rider & Driver Alerts: If a car approaches a blind intersection, the rider receives directional haptic vibrations through the handlebar grips. Concurrently, the bike flashes an immediate alert on the approaching vehicle's dashboard screen.

Smart Infrastructure: The bike communicates with smart city infrastructure to enable features like cyclist-specific "green waves" at traffic lights.

2. Canyon PREDICT System: The Edge AI "Digital Brain"

For high-performance road riding, the Canyon PREDICT concept bike features a "Cognitive Core" processing unit. Relying entirely on Edge AI (on-device processing), it calculates threats instantly with zero latency and no internet dependency.

360° Awareness: Fusing data from 360° cameras, four radar units, and motion sensors in the DT Swiss wheel hubs, the system tracks traffic, group-ride dynamics, and road friction.

Active Mechanical Intervention: When critical danger is detected, the system can automatically lower the dropper seatpost, dropping the rider's center of gravity to maximize stability and control before an evasive maneuver.

3. Canyon Stingr Smart: The Ultimate HUD Helmet

Built on Canyon’s aero road helmet architecture, the Stingr Smart prototype acts as the rider's visual anchor.

AR Visor & HUD: It features a motorized, retractable visor with a transparent OLED Heads-Up Display. Safety and performance data are projected into the peripheral vision to minimize distraction, escalating to the center only during critical threats.

Hands-Free Audio: Equipped with a near-ear audio system and microphone, riders can use voice commands to control helmet features or receive spatial audio hazard alerts without taking their hands off the bars.

Posted date : 2026-07-09 01:35:36

By Wheel Giant

WHEELTOP has expanded its EDS (Electronic Derailleur System) lineup with the launch of the AS-M6100 Electronic Dropper Seatpost, engineered specifically to elevate mountain bike performance. Utilizing advanced wireless communication, the shifter transmits signals seamlessly to both the seatpost and rear derailleur, eliminating the clutter of external cables for an exceptionally quick, clean, and effortless assembly process.

The seatpost features a high-performance, oil-air mixed hydraulic drive mode within a sealed 30.9 mm aluminum alloy tube, delivering smooth support, cushioning, and precise height adjustment with a lightning-fast stroke time of approximately 0.3 seconds. Designed for maximum convenience and durability in rugged environments, the system boasts an IP56 water and dust resistance rating, optional control buttons (SW-M2600), and an easily removable 7.4V 450mAh battery.

To accommodate diverse rider preferences and frame geometries, WHEELTOP offers versatile travel configurations. The 80mm suspension travel option (weighing just 557g) is currently in stock, with future upgrades expanding to include 100mm, 125mm, 150mm, 175mm, and 200mm setups.

Posted date : 2026-06-29 03:18:32

By Daphne Chen @Wheel Giant

The 34th edition of Eurobike (June 24–27, 2026) has kicked off at Messe Frankfurt against a backdrop of ongoing industry consolidation. While trade attendees note a leaner exhibition footprint—with the show occupying roughly 35% of its peak floor space and seeing fewer major legacy bike brands—the event has successfully re-centered itself as the definitive cradle for next-generation e-mobility and advanced drivetrain technologies.

Rather than standard incremental hardware upgrades, the opening two days have been defined by a deep convergence of **automotive-grade safety systems, artificial intelligence, and centralized electric drive-transmission integration**.

Show Scale & Structural Shift

Exhibitor Footprint: Hosting approximately 800 exhibitors from over 40 countries, the show has pivoted heavily toward a specialized B2B sourcing and technology ecosystem.

The New Testing Frontiers: Reflecting the industry's focus on real-world capabilities, Eurobike 2026 introduced dedicated, realistic testing grounds—including the newly established Trail Test Area (for Cross, Gravel, and eMTBs) and an *Urban Test Area*—recording tens of thousands of test laps during the opening trade days.

Day 1 & Day 2 Tech Highlights

1. The Automotive Leap: Canyon’s V2X and AI "Predict" Concepts

Canyon dominated the early headlines by showcasing a profound shift toward active rider safety, leveraging automotive vehicle-to-everything (V2X) infrastructure.

Roadlite:ON CF with V2X:** Developed in tandem with Volkswagen, this near-production urban e-bike utilizes a non-line-of-sight V2X interface to communicate directly with municipal infrastructure and surrounding vehicles, warning riders via haptic and visual cues.

 * **The "Predict" Road Concept:** A futuristic high-end road platform boasting a 360-degree sensor array (radar, cameras, and deep motion sensors embedded directly into DT Swiss hubs). Processing data entirely on-device via local AI, the system anticipates surface hazards and group-ride dynamics, even going as far as automatically lowering the seat post to stabilize the rider in predictive risk scenarios.

2. Next-Gen Mid-Drive MGU & E-CVT Integration

The long-standing industry quest to entirely eliminate vulnerable external derailleurs and cassette stacks has officially entered its "intelligent" phase, shifting from the mechanical gearboxes of 2023 to software-defined electronic systems.

DJI Avinox: MG Concept (Motor Gear Concept)**

Building on the commercial success of its Amflow partnership, DJI’s Avinox brand showcased its concept frame integration with elite platforms like Commencal and Canyon. Abandoning physical multi-stage shifting sequences, the **MG Concept** utilizes a dual-motor internal planetary arrangement to deliver a **520% gear range**. Driven by proprietary slope sensors and torque-smoothing algorithms, it executes virtual gear changes in **under 0.1 seconds under a massive 300 Nm load** or at a complete standstill. The software architecture further unlocks electronic motor-locking anti-theft, reverse-assist, and active downhill energy regeneration.

Gobao: X1P E-CVT Drive System

   Emerging from a premier ODM background, Gobao introduced a highly production-ready, ultra-compact **3.85 kg unit** punching out a staggering **150 Nm of torque**. Mirroring hybrid automotive planetary configurations, the X1P provides a seamless **500% stepless gear range**, shifting cadence continuously without index points. Its standout feature includes a dual-locking mechanism built for Gates belt drives that enables **back-pedaling electromagnetic braking**. Back-pedaling backward directly engages the motor as a generator, recharging the battery while mitigating brake fade on sustained descents.

The Eurobike Awards

Innovation in Mobility

The prestigious Eurobike Awards celebrated solutions addressing modern urban limitations. Key highlights included the Start-Up Award granted to "Foldee" for its innovative, front-loading foldable cargo bike designed specifically for high-density, apartment-living urbanites, alongside the Green Award given to "Mika" by Smoovotech, a sustainable children's balance bike utilizing regionally sourced beech wood and recycled carbon composites.

The Industry Takeaway

Eurobike 2026 proves that while overall bike market volumes are stabilizing, the technical boundary of the E-Bike is expanding. Drivetrain longevity and software-defined drivetrains are no longer fringe concepts—they are setting the baseline for the premium tier over the next three to five years.

Posted date : 2026-06-29 03:03:20

Bike Show Showdown: Europe’s 2027 Calendar Sparks Sourcing Dilemma

Text: Daphne Chen@Wheel Giant

The global bicycle industry is bracing for an unprecedented autumn showdown in 2027. Following the announcement that the newly formed  “towards tomorrow – European Bike Show” will debut in Cologne from September 6–8, 2027, the international trade calendar has become intensely congested. With Eurobike 2027 shifting back to its traditional slot (Sept 1–3) and major European retail buying groups like Bico hosting private exhibitions around the same period, early autumn 2027 is shaping up to be a severe logistical challenge.

Furthermore, the newly launched  “CycleExpo Amsterdam”—a specialized B2B and OEM trade fair—has set its dates for October 6–8, 2027, directly overlapping with Taiwan’s pivotal “Taichung Bike Week (TBW)”  (Oct 5–8). As a result, global suppliers and buyers now face critical decisions regarding budget allocation and travel efficiency.

The Supplier’s Dilemma: Legacy vs. Domestic Alliances

For component suppliers and OEM/ODM manufacturers, exhibiting at multiple major events within the same month is financially and logistically prohibitive.

Eurobike (Frankfurt): Returning to early September, Eurobike remains the premier global legacy platform. Suppliers aiming to maintain a multi-continental reach and tap into a massive, well-established international visitor base will continue to prioritize Frankfurt.

towards tomorrow (Cologne): Backed directly by the German Bicycle Industry Association (ZIV) and Koelnmesse, this event represents the ultimate domestic insider platform. It offers direct access to key retail purchasing alliances within Germany—Europe's largest bicycle market.

CycleExpo Amsterdam: Positioned as a low-cost, full-service alternative near Schiphol Airport, this show targets mid-to-small tier OEM suppliers looking for rapid autumn B2B match-making without high booth construction costs.

The Buyer’s Conundrum: Travel Fatigue and Specification Timelines

For international buyers and product managers (PMs), time and physical energy are the primary constraints, given the densely packed schedule.

The German Double-Header: Buyers from Asia and North America will likely adopt a dual-attendance strategy. Since Frankfurt and Cologne are only an hour apart via high-speed train, PMs can evaluate global tech innovations at Eurobike before heading straight to Cologne to engage with European dealer networks.

The October Overlap: The clash between Amsterdam and Taichung Bike Week presents a strategic choice. While Amsterdam offers a convenient entry point into the European assembly market, Taichung remains the undisputed heart of high-end global component manufacturing and face-to-face specification (Spec-in) negotiations.

The Bottom Line: Sourcing Efficiency Re-defined

Ultimately, the bicycle industry is entering a trial period of intense tactical fragmentation. In an era where market dynamics shift rapidly, suppliers and buyers are no longer just choosing a venue; they are calculating efficiency. The true test for these competing platforms in 2027 will not be their historical legacy or institutional scale, but their capacity to deliver concrete transaction volume and optimal supply-chain synergy. The commercial outcomes of this chaotic autumn calendar will act as an immediate market sieve, forcing a rapid consolidation of global trade shows and redefining where actual sourcing budgets will be concentrated as the industry enters a post-inventory restructuring of the global supply chain.

Posted date : 2026-06-16 23:12:50

Yamaha Motor eBike Systems has introduced a major over-the-air (OTA) update capability for its QORE eBike System, allowing riders to upgrade their e-bikes remotely from home while receiving a significant boost in motor performance at no additional cost.

The new functionality is available through the QORE App, which already enables riders to customize, monitor, and control various system settings. With OTA updates now integrated, users can install software upgrades directly via smartphone, eliminating the need for dealer visits and associated service expenses.

Power Upgrade for QORE Drive Units

The first OTA update delivers notable performance improvements to both QORE drive systems.

The flagship Drive³ Peak motor now offers a peak output of 800 watts, up from 600 watts, while maximum torque increases from 95Nm to 105Nm. Rider assistance remains unchanged at up to 600%.

Meanwhile, the Drive³ Power motor receives an increase from 500 watts to 700 watts of peak power, with torque rising from 80Nm to 90Nm. Maximum rider assistance continues at up to 410%.

The update is available free of charge for all owners of 2026-model-year Waldbike and Campus e-bikes equipped with the QORE system. New bikes produced after June 1, 2026, will be delivered with the enhanced specifications already installed.

Enhancing User Experience Through Software

According to Yamaha Motor eBike Systems, OTA technology represents a significant step toward a more user-friendly and future-proof e-bike platform.

“Over-the-air updates make the QORE system significantly easier to use,” said Lionel Sternberg, Product Manager for Software Architecture at Yamaha Motor eBike Systems GmbH. “We can now provide new features, security updates, and bug fixes directly through the app. This extends product lifespan, improves reliability, and enables us to respond more quickly to the needs of e-bike riders.”

The company also emphasized that remote updates will reduce the need for service visits, helping users save both time and maintenance costs over the long term.

Yamaha Strengthens Its European eBike Strategy

The development follows Yamaha Motor Corporation’s acquisition of the e-bike division of German automotive supplier Brose in August 2025. The business was subsequently reorganized as Yamaha Motor eBike Systems GmbH, headquartered in Berlin, with the objective of expanding Yamaha’s presence in the European e-bike market.

Introduced at Eurobike 2025, the QORE eBike System serves as Yamaha’s latest drive platform and is currently featured on 2026-model-year e-bikes from Waldbike and Campus. The system is designed with flexibility in mind, allowing integration of up to four third-party components in addition to its core drive, battery, and display units.

Key features include the Drive³ Peak and Drive³ Power motors, an 800Wh battery, and the QORE App with OTA update functionality.

Looking ahead, Yamaha plans to further expand the QORE ecosystem in the first half of 2027 with the introduction of the Display Control Integrate, an integrated top-tube display solution, together with a dedicated remote control unit.

As software increasingly becomes a differentiating factor in the e-bike industry, Yamaha’s OTA update strategy highlights a growing trend toward connected, upgradeable e-bike platforms that continue to evolve long after purchase.

Photo: Yamaha

Posted date : 2026-05-26 22:20:16

The 20th edition of the Eurobike Award has concluded in Frankfurt, where an international jury evaluated innovative products and solutions from the cycling and ecomobility sectors over two days at the creative venue “Massif Naïv.”

Recognized as one of the industry’s most prestigious awards, the Eurobike Award presented 22 prizes across seven categories. Outstanding entries received the Eurobike Award Gold, while additional honors included the Green Award and the Start-Up Award. Evaluation criteria covered innovation, functionality, design, workmanship, and sustainability.

Philipp Ferger, Managing Director of fairnamic, emphasized that the award is evolving beyond a product competition into a platform for ideas shaping the future of cycling and ecomobility. He highlighted the strong discussions and diverse perspectives shared during the jury sessions.

The jury also reflected the broad spectrum of urban mobility and cycling expertise. Designer and art director Nils Holger Moormann praised several entries for their strong combination of design, materials, and functionality, while mobility expert Andrea Reidl noted that many products addressed growing demands for urban mobility, accessibility, and sustainability.

According to jury member Jessie Ridler from Minimal, the Eurobike Award also provides valuable international exposure for start-ups and smaller companies seeking recognition for their innovations.

One notable takeaway from this year’s deliberations was the jury’s appreciation for “normal” bicycles that simply work well without relying on extreme performance claims. During the discussions, the phrase “It’s just a bicycle” became a form of genuine praise for products focused on practicality and usability.

The winners of the 2026 Eurobike Award will be officially announced during the opening day of Eurobike 2026, taking place June 24–27 at Messe Frankfurt.

Photo: Eurobike

Photo: Eurobike 

Posted date : 2026-05-15 07:51:57

Changhua Strengthens Bicycle Industry Ties with KTM Bike and BFI in Europe

Text: Wheel Giant

Changhua County Magistrate Wang Hui-mei recently led a county government delegation to Austria and the Czech Republic to study urban governance, advanced waste management technologies, and Europe’s bicycle manufacturing sector. As part of the visit, the delegation toured KTM Bike Industries in Austria and Bike Fun International（BFI）in the Czech Republic, highlighting Changhua’s important role in the global bicycle supply chain.

In Austria, the delegation was warmly received by Carol Chen, Chairwoman of KTM Bike Industries, and the company’s management team. Chen shared her experience in leading KTM Bike’s transformation and international expansion, developing the company into a global bicycle enterprise with operations across Austria, the Czech Republic, Vietnam, and other markets. Wang praised Chen’s entrepreneurial spirit and said her achievements demonstrate the resilience and strength of Taiwanese business leaders overseas.

During the visit, the Changhua delegation gained first-hand insights into KTM Bike’s integrated development and production process, including product design, 3D printing prototyping, component validation, safety testing, and final assembly. Wang noted that KTM Bike’s use of advanced technologies reflects the maturity of European brands in R&D efficiency, quality control, and high-value manufacturing, offering valuable reference points for Changhua’s industrial upgrading.

The delegation then visited Bike Fun International in the Czech Republic, where General Manager Matušů introduced BFI’s corporate development, production operations, and recent progress in e-bike R&D. Established 25 years ago, BFI has built a vertically integrated system covering product development, assembly, manufacturing, and market sales. The company also uses big data analysis and market feedback to support product innovation and technology upgrades.

Wang said BFI’s annual bicycle production reaches around 200,000 to 300,000 units, and the company demonstrates strong competitiveness in smart manufacturing, quality management, R&D, and employee welfare. The visit also allowed the delegation to observe new e-bike products and intelligent production equipment, further underlining the importance of technology in improving manufacturing efficiency and product quality.

Changhua has long been one of Taiwan’s most important bicycle component production hubs, accounting for more than 40% of the nation’s bicycle component output value. Both KTM Bike and BFI have maintained close supply chain relationships with Changhua manufacturers, showing that “Made in Changhua” components are already deeply integrated into international bicycle brands and European assembly operations.

Wang emphasized that amid intensifying global competition and supply chain restructuring, Changhua’s bicycle industry must continue moving toward higher value, smart manufacturing, and international collaboration. The county government will continue supporting local companies in technology upgrades, global market expansion, and closer cooperation with leading international brands, helping Changhua strengthen its position as Taiwan’s “home of bicycles” on the global stage.

Posted date : 2026-05-15 04:19:51

Text: Wheel Giant、Photos: SRAM

SRAM has announced several key leadership changes within its global sales organization, marking both the retirement of long-serving executives and the next stage of the company’s commercial development.

John Nedeau, who has spent 33 years with SRAM, including 20 years as Vice President of Sales, will retire at the end of June 2026. He will be succeeded by Paul Kantor, SRAM’s current Road Category Director, who will take over as Vice President of Sales and lead the company’s global OE and aftermarket sales teams.

Kantor brings a strong technical and product background to the role. He joined SRAM through the acquisition of Avid in 2004 and spent many years leading disc brake development, helping establish SRAM’s brake portfolio for both mountain and road applications. Since 2018, he has led SRAM’s dropbar portfolio, guiding one of the company’s most innovative and influential product categories through a period of significant growth.

SRAM CEO Ken Lousberg praised Nedeau’s long-term contribution, noting that his steady leadership helped build trusted relationships with OE and aftermarket partners worldwide. He also said Kantor’s combination of product expertise, commercial vision, and leadership experience makes him well positioned to strengthen SRAM’s global customer partnerships.

SRAM also announced a leadership transition in Europe. Dirk Gerbes, Director of OE Sales Europe, will retire in July 2026 after nearly 30 years with the company. Since joining SRAM in 1996 from Derby Cycle in Germany, Gerbes has played a major role in developing SRAM’s European OE business and building long-term customer relationships across the region.

Jacco de Kluijver will succeed Gerbes as Director of OE Sales Europe, starting June 8, 2026. He joins SRAM from Genie, a global manufacturer of aerial work platforms, and brings experience in international sales leadership, commercial strategy, and business development. A passionate road and gravel rider, de Kluijver will relocate from the Netherlands to Germany and work from SRAM’s Schweinfurt and Duesseldorf offices.

SRAM said the leadership changes reflect its ongoing growth and commitment to customer partnerships, product innovation, and targeted marketing that inspires riders worldwide. The company also expressed gratitude to Nedeau and Gerbes for their decades of service and leadership.

 John Nedeau and Dirk Gerbes.

Paul Kantor

Jacco de Kluijver

Posted date : 2026-05-13 04:36:10

By Daphne Chen@Wheel Giant

China Cycle 2026 was held from May 5 to 8 at the Shanghai New International Expo Centre under the theme “Innovation-Driven, Smart Future.” The show covered more than 160,000 square meters across 13 halls and brought together over 1,600 exhibitors, showcasing bicycles, e-bikes, key components, smart riding equipment, outdoor products, electric motorcycles and urban battery-swapping solutions.

More than a product showcase, this year’s event reflected a Chinese bicycle industry in transition. While price pressure and domestic competition remain intense, e-bikes, smart technologies, component exports and emerging markets are becoming more important growth drivers.

E-bike production leads growth

According to data shared by Song Bo of the China Bicycle Association, China produced around 55.9 million bicycles in 2025, down 2% year-on-year. E-bike production reached about 54.9 million units, up 29%.

Industry revenue among above-designated-size enterprises increased 9%, while profits rose 20.7%. The revenue profit margin reached 4.76%. The e-bike segment performed particularly well, with revenue up 19.3% and profits up 60.6%.

The figures show a clear split: traditional bicycle production is under adjustment, while e-bikes remain the industry’s key growth engine, supported by trade-in policies, new safety standards and daily commuting demand.

Exports: bicycles stable, components stronger

China exported around 48.939 million bicycles in 2025, up 2.4%. Export value reached about US$2.617 billion, down 1.7%, indicating pressure on pricing and margins.

E-bike exports also grew, reaching around 4.93 million units, up 5.6%. Component exports were more resilient, reaching US$3.632 billion, up 10.6%.

Traditional markets such as the United States, Japan, Vietnam and Thailand remained weak. ASEAN exports declined by about 1.6%, though Indonesia grew 7.8%. Latin America stood out with 39.2% growth.

For components, Germany grew 13.1%, while the Netherlands, Portugal, France and Spain all posted double-digit growth. Exports to the United States fell about 20%, mainly due to tariff pressure. Component exports to Vietnam, Cambodia and Turkey rose 40% to 50%, reflecting stronger demand from regional assembly markets.

First quarter 2026: exports weaken after a steady start

China’s bicycle industry faced pressure in early 2026. In January and February, production was affected by the Chinese New Year holiday and delayed factory restarts. Output among above-designated-size bicycle enterprises fell 15%, while revenue declined 6%. E-bike production fell 21.4%.

In the first quarter, China exported around 12.308 million bicycles, down 2.8%. Export value reached about US$667.8 million, down 9.9%. Component exports reached US$940 million, up 11.7%.

Exports were relatively stable in January and February, but weakened sharply in March due to geopolitical tensions in the Middle East, softer overseas demand, higher oil prices, rising freight costs and raw material pressure. In March, complete bicycle export volume and value fell 22% and 32.2%, respectively, while component export value dropped 30.3% month-on-month.

From product volume to application scenarios

China Cycle 2026 showed that Chinese suppliers are moving beyond product quantity and price. More exhibitors emphasized system integration, smart features and application scenarios.

Smart hardware, apps, displays, controllers, sensors, vehicle management systems, riding data and after-sales services received more attention. For e-bikes, future competition will not depend only on motors, batteries or frames, but also on system stability, compliance, service capability and user experience.

Price competition in China remains intense, but the market is also reshuffling around specifications, delivery speed, service and smart features. Younger founders and second-generation leaders are also bringing faster product development, digital marketing and closer user feedback into the industry.

Outlook

China’s bicycle industry is entering a phase of adjustment and upgrading. Traditional bicycle production is under pressure, while e-bikes, components and emerging markets remain key growth areas.

For international buyers, the key point to watch is whether Chinese suppliers can move beyond scale and price to deliver more reliable quality, stronger compliance and higher-value solutions.

Posted date : 2026-04-23 20:19:58

By Wheel Giant

DJI-backed premium e-bike brand Amflow has expanded its high-performance eMTB range with the launch of the new PX and PR, two full-power models built around the latest Avinox drive platform. Officially unveiled on April 9, 2026, the two bikes combine carbon frame construction, high-output motors, adjustable geometry, differentiated battery concepts, and integrated digital features in a more complete premium eMTB package.

The two models target different rider needs. The PX is positioned as the lighter, sharper all-terrain option, featuring a 700Wh integrated battery, an approximately 2.4kg carbon frame, and a complete-bike weight in the 20kg class. The PR is designed for greater range flexibility and charging convenience, using Amflow’s first removable 800Wh battery, an approximately 2.9kg frame, and a complete-bike weight in the 22kg class. Claimed maximum range is 144km for the PX and 158km for the PR, while 0–80% charging takes about 76 minutes and 96 minutes respectively.

Powertrain specification is a major part of the launch. The PX Carbon Pro, PX Carbon, and PR Carbon Pro are equipped with the new Avinox M2S drive unit, delivering up to 150Nm of torque and 1,500W peak power. The PR Carbon uses the Avinox M2, rated at 125Nm and 1,100W peak power. Amflow says both systems can operate at noise levels as low as 45dBA, and both offer four assist modes plus Boost mode, underscoring a focus not only on raw output, but also on smoother and more controllable power delivery.

Both platforms also feature five head-angle positions, two bottom-bracket height settings, and four chainstay length options, creating up to 40 geometry combinations, along with a standard 29-inch front / 27.5-inch rear mullet setup. Battery strategy further separates the two bikes: PX emphasizes tighter integration and higher energy density, while PR adds removable-battery convenience and support for a 600Wh range extender for longer rides.

On the digital side, both bikes integrate a 2-inch full-color OLED touchscreen directly into the frame and connect with the Avinox Ride app for ride data, mode control, navigation-related functions, and system management. The PR supports Apple Find My, while the PX adds GPS, IoT services, OTA updates, Bluetooth, remote locating, and bike-protection functions.

Taken together, the PX and PR show Amflow moving beyond a simple power race and toward a more integrated premium eMTB platform, where motor performance, battery usability, geometry tuning, and connected software are developed as a unified system.

Posted date : 2026-04-23 02:15:26

By Wheel Giant

At its 2026 annual general meeting in Hamburg on April 17, Germany’s bicycle industry association ZIV sent a clear signal that the sector is preparing for a more coordinated future. Members unanimously approved plans for management to prepare a merger with Zukunft Fahrrad in 2027, aiming to combine expertise, improve efficiency, and strengthen the industry’s voice in policy and market representation.

The meeting also brought leadership updates. Annalena Horsch of Coboc and Oliver Venohr of Büchel were newly elected to the board, while several existing presidium and board members were confirmed. ZIV also recognized the long-standing contributions of departing board members Wilhelm Humpert and Fabian Auch.

Beyond governance, ZIV used the event to highlight its forward-looking agenda. Members were given a preview of the new “towards tomorrow – Cycling Industry Convention 2026,” which will debut in Berlin on November 5 and be hosted jointly with VSF and Zukunft Fahrrad. ZIV CEO Burkhard Stork also introduced plans for a new international trade fair set to launch in autumn 2027, following unsuccessful negotiations over the future direction of the former leading global show.

Despite ongoing market challenges, ZIV struck a cautiously optimistic tone. The association said 2025 market data point to a stabilizing industry that continues to generate long-term value. Representing around 140 member companies, ZIV says its members accounted for about 90% of Germany’s bicycle and e-bike production in 2025, underlining its central role in shaping the next phase of the market.

Photos: ZIV

ZIV CEO Burkhard Stork.
Photos: ZIV

Posted date : 2026-04-23 00:24:53

By Daphne Chen @ Wheel Giant

Photos: Sea Otter

Held from April 16–19 in Monterey, California, the 2026 Sea Otter Classic once again demonstrated its importance as one of North America’s most influential cycling events. According to the organizer, this year’s edition brought together more than 1,000 brands, around 6,000 athletes, and approximately 70,000 consumers, reinforcing Sea Otter’s role as both a cycling festival and a strategic industry platform.

More Than a Trade Show

From a professional media perspective, Sea Otter’s significance now extends far beyond product launches and crowd size. It has evolved into a hybrid platform where new products, brand messaging, racing culture, consumer engagement, and market sentiment come together in a highly concentrated setting. For a North American bicycle market still working through correction and restructuring, Sea Otter has become an early-season signal of where the industry may be heading.

By combining product displays, demo rides, major races, outdoor lifestyle elements, and strong community interaction, the event offers brands more than exposure—it offers influence. Performance at Sea Otter can help shape market attention and brand momentum well beyond the four-day show.

Big Wheels, E-Bikes, and New Market Signals

One of the most talked-about technical themes this year was the growing visibility of 32-inch wheels. What once appeared to be an experimental concept is now moving into more serious industry discussion, expanding from mountain bikes into gravel, bikepacking, and long-distance riding applications. Its importance lies not in whether it will become mainstream immediately, but in the fact that brands are beginning to evaluate it as a legitimate product direction with broader implications for frames, forks, wheels, tires, and geometry design.

Electrification remained another major storyline. E-bikes and e-drive systems continued to attract strong attention, while the event also placed greater emphasis on eMTB activities and broader outdoor participation. This reflects an important shift: Sea Otter is no longer just a bicycle exhibition in the traditional sense, but increasingly a platform that connects cycling with the wider outdoor and endurance lifestyle market.

A Global Stage for the Next Growth Story

Another notable trend was the rising visibility of Asian brands and suppliers in North America. Their presence is becoming more direct, brand-led, and strategically positioned, rather than limited to background OEM or component roles. This makes Sea Otter not only a showcase for the U.S. market, but also a frontline stage for global brands competing to shape the next market narrative.

In the end, Sea Otter Classic 2026 was about more than individual products or race results. It revealed an industry actively searching for its next growth engine through new technology, new product stories, and new forms of engagement. More than a major cycling event, Sea Otter has become a mirror reflecting where the bicycle market may go next.

Posted date : 2026-04-14 13:01:05

By Wheel Giant

The U.S. bicycle industry is entering a new phase of trade uncertainty as several major tariff developments unfold at the same time. While some recent decisions have brought short-term relief to importers, brands, and suppliers, the broader direction of U.S. trade policy suggests that tariffs will remain a central issue for the global bicycle business in 2026.

One of the most significant changes came after the U.S. Supreme Court ruled on February 20 that the administration had unlawfully used the International Emergency Economic Powers Act, or IEEPA, to impose sweeping tariffs on imports from nearly all major U.S. trading partners. The ruling removed a key legal basis for those emergency tariffs and opened the door for importers to pursue refunds on duties already paid. U.S. Customs and Border Protection has since announced that it will begin accepting IEEPA refund requests through a new automated CAPE process within ACE starting April 20, 2026. Under Phase 1, eligible claims include certain unliquidated entries and entries liquidated within the previous 80 days, specifically those liquidated on or after January 30, 2026. Valid claims are generally expected to be processed within 60 to 90 days.

Even so, the refund process is far from a complete solution. PeopleForBikes has warned that the CAPE system does not change legal deadlines or replace the need for protests and possible litigation. Phase 1 also excludes a number of categories, including drawback claims, flagged entries, entries under active protest, non-ACE entries, and entries subject to antidumping or countervailing duties. In practical terms, many companies are unlikely to recover all IEEPA-related duties through this first stage alone.

At the same time, the bicycle industry has secured an important win on Section 232. In early April, the U.S. government confirmed that bicycles, e-bikes, and frames will not be added as derivative products subject to the new steel and aluminum tariffs. That means importers will not have to calculate the metal content of those products or pay additional duties based on that content. The decision also removed existing steel tariffs on e-bikes. According to PeopleForBikes, the industry submitted more than 1,300 comments opposing the proposal, more than any other industry, helping prevent what could have become a major new cost and compliance burden. The changes took effect on April 6, 2026.

However, this relief does not mean the tariff era is ending. In March, the Office of the U.S. Trade Representative launched a new Section 301 investigation focused on industrial overcapacity and government subsidies in a wide range of manufacturing economies, including China, the European Union, Japan, Taiwan, Cambodia, Vietnam, Malaysia, India, Indonesia, South Korea, and Mexico. The notice does not yet identify specific product categories or tariff rates, but it clearly signals that Washington is preparing new legal pathways for future trade action after the setback to its earlier IEEPA tariff program.

For the bicycle industry, the implications are significant. Many of the countries named in the Section 301 investigation are central to global bicycle and e-bike production. Any future tariffs could affect sourcing strategies, landed costs, supply-chain planning, and pricing decisions across the industry. Public comments are open through April 15, with a live hearing scheduled for May 5. Any resulting measures are not expected before May and could come later, after further review.

Taken together, these developments show that the U.S. is not stepping away from tariff-based trade policy. Instead, it is shifting from broad emergency measures toward more structured and potentially more durable trade tools. For global buyers, brands, and manufacturers, 2026 is shaping up not as a year of tariff resolution, but as a year of tariff transition. Some old burdens are easing, but new pressures are already building.

Posted date : 2026-03-25 11:48:48

By Wheel Giant

SuperDURO (HL1B): Redefining Drivetrain Strength        

Engineered for BMX and e-Cargo sectors, the SuperDURO (HL1B) achieves a tensile strength of 1,350kgf through 3D stress simulation. This award-winning chain optimizes power transfer without added weight, featuring a patented internal roller bushing that extends lifespan by 30%. Crafted from 100% recyclable steel with a low-carbon process, it balances mechanical precision with environmental responsibility.

GO Waxed Chain: Pioneering the Green Transition

The GO Waxed Chain represents a paradigm shift in sustainable maintenance. By replacing petroleum lubricants with a biodegradable wax formula, KMC significantly reduces the ecological footprint of drivetrain care. Its dry-touch treatment prevents grime accumulation and eliminates oil stains. This "ready-to-use" innovation streamlines installation, delivering a low-friction, high-efficiency experience for the future of green cycling.

Posted date : 2026-03-25 11:36:03

By Wheel Giant

Performance Meets Intelligence: The E-Gravel Fork RST’s new E-Gravel Fork balances pedaling efficiency and comfort for the growing gravel market. Featuring a one-piece magnesium lower and an inverted design, it offers superior stiffness and a clean, integrated aesthetic. Key highlights include an air-adjustable spring system and a built-in fender for enhanced practicality in all conditions.

E-TACK: The Smart Suspension Revolution The fork’s core innovation is the proprietary E-TACK electronic damping system. Offering three power modes—internal battery, e-bike integration, or CAN Bus connectivity—it allows for fully customizable damping curves. In Auto Mode, the system intelligently adapts to terrain in real-time, automatically switching between soft, medium, and firm settings so riders can focus entirely on the trail.

Posted date : 2026-03-24 11:47:13

By Wheel Giant

HL Corp (ShenZhen) has officially unveiled the Marmot, a high-performance suspension fork designed to redefine the 700C riding experience. Engineered for the growing "all-road" and urban trekking segments, the Marmot focuses on a singular mission: balancing high-speed efficiency with uncompromised tactile comfort.

Mastering Every Surface

The Marmot’s standout feature is its adjustable damping system, allowing riders to transition seamlessly from smooth city asphalt to rugged, vibration-heavy cobblestones or country lanes. By effectively neutralizing road chatter, the fork ensures a more controlled and enjoyable ride, regardless of the terrain.

Technical Excellence

Built for durability and precision, the Marmot features ø32mm stanchions crafted from hard-anodized AL6066 aluminum alloy. This choice of material provides a robust yet lightweight chassis, essential for maintaining the agility of 700C wheelsets. To cater to diverse rider preferences, HL Corp offers the Marmot in three travel configurations: 30mm, 40mm, and 50mm, ensuring a perfect fit for everything from gravel racing to daily commuting.

Specifications at a Glance:

• Wheel Size: 700C

• Travel: 30mm / 40mm / 50mm

• Stanchions: ø32mm Hard-Anodized AL6066

Posted date : 2026-03-24 03:35:38

By Wheel Giant

Velo is redefining cycling ergonomics with the SafeMove Series, a multifunctional saddle lineup engineered for security, convenience, and environmental responsibility. Designed for modern commuters and adventure seekers, the series seamlessly integrates everyday utility with professional performance.

Key Innovations

Integrated Security: A discreet AirTag compartment provides a sleek anti-theft solution for effortless bike tracking.

Enhanced Maneuverability: The built-in I-Carry handle simplifies lifting and positioning, a critical advantage for heavier e-bikes.

Versatile Customization: A modular V-Mount adapter allows for quick attachment of essential accessories like lights and bags.

Eco-Conscious Design: Featuring recycled foam and the SwitchRail system, the series ensures easy material separation at the end of its lifecycle.

Tailored for Every Rider

With a flat-profile construction, SafeMove supports various postures—from aggressive sport positions to relaxed city commuting. Available in Sport, SUV, and Trekking/City modes, Velo transforms the saddle into a vital piece of equipment that prioritizes rider safety and global sustainability.

Posted date : 2026-03-24 01:21:04

By Wheel Giant

Velo is redefining cycling ergonomics with the SafeMove Series, a multifunctional saddle lineup engineered for security, convenience, and environmental responsibility. Designed for modern commuters and adventure seekers, the series seamlessly integrates everyday utility with professional performance.

Key Innovations

Integrated Security: A discreet AirTag compartment provides a sleek anti-theft solution for effortless bike tracking.

Enhanced Maneuverability: The built-in I-Carry handle simplifies lifting and positioning, a critical advantage for heavier e-bikes.

Versatile Customization: A modular V-Mount adapter allows for quick attachment of essential accessories like lights and bags.

Eco-Conscious Design: Featuring recycled foam and the SwitchRail system, the series ensures easy material separation at the end of its lifecycle.

Tailored for Every Rider

With a flat-profile construction, SafeMove supports various postures—from aggressive sport positions to relaxed city commuting. Available in Sport, SUV, and Trekking/City modes, Velo transforms the saddle into a vital piece of equipment that prioritizes rider safety and global sustainability.

Posted date : 2026-03-24 00:57:11

Discover Taiwan's Innovation: Wheel Giant Unveils Latest TBS at Taipei Cycle 2026

Taipei, Taiwan – March 2026 – Wheel Giant, Taiwan's leading bicycle media, is proud to announce the official release and distribution of its highly anticipated 2026-2027 Taiwan Bicycle Source (TBS) on the opening day of the Taipei Cycle Show (March 25, 2026). This comprehensive guide, a cornerstone for international buyers seeking sourcing opportunities, showcases the continuous innovation and resilience of the Taiwanese bicycle and e-bike industry.

Unmatched Taiwan Bicycle Source

The 2026-2027 TBS serves as an essential resource, offering a curated directory of Taiwanese suppliers, detailed product listings, and industry insights. It is the perfect tool for global buyers looking to connect with reliable partners and discover the latest in bicycle and e-bike technology. From revolutionary designs and sustainable materials to cutting-edge e-bike systems, Taiwan’s industry continues to push the boundaries of performance and sustainability.

Industry’s Dedication to Active Carbon Reduction

Taiwan's bicycle and e-bike sector has proactively embraced carbon reduction as a key strategic objective. This commitment manifests through the development of eco-friendly products, optimized manufacturing processes, and the implementation of green supply chain initiatives. These efforts not only contribute to global climate goals but also enhance the competitiveness and sustainability of the entire industry, making Taiwan an increasingly attractive destination for conscientious buyers.

Valuable Bike Market Update Show Daily

Complementing the TBS, Wheel Giant will also be distributing its Bike Market Update Show Daily. This publication provides real-time information, in-depth analysis, and exclusive interviews, keeping attendees informed about the latest market trends, supplier news, and product launches throughout the Taipei Cycle Show. Visitors can expect rich content covering market intelligence, supplier dynamics, new product showcases, as well as industry perspectives and future-forward visions.

Visit Wheel Giant at Booth R0113a

International buyers are cordially invited to visit the Wheel Giant booth at R0113a, located on the 4th floor of Nangang Exhibition Center Hall 2, to obtain their complimentary copies of the 2026-2027 TBS and the Bike Market Update. Our knowledgeable team will be available to answer any questions and assist buyers in navigating the dynamic world of the Taiwanese bicycle industry.

Show Dates: March 25 - 28, 2026 (AM9:00-18:00)

About Wheel Giant

With a rich heritage spanning over 40 years, Wheel Giant has established itself as a deeply respected and veteran professional media platform within the global bicycle industry. For decades, it has diligently cultivated its expertise across the Taiwan and China bicycle sectors, as well as the broader international bicycle market. This long-term dedication has resulted in the creation of a sophisticated and comprehensive global distribution network, ensuring its publications and resources reach and benefit industry professionals worldwide.

Contact:

Wheel Giant

Daphne Chen, Editor-in-Chief

daphne@mail.wheelgiant.com.tw

Jean Huang, Director

jean@mail.wheelgiant.com.tw

Websites:

www.bikenews.online

www.bikeb2b.biz

Posted date : 2026-03-22 23:05:03

Text: Wheel Giant

GIANT Group continues to advance its lineup across road, mountain, urban, and e-bike categories, combining performance engineering with smart technology and sustainability.

The Giant Propel Advanced SL and Liv EnviLiv Advanced SL lead the aero road segment, pairing refined aerodynamics with lightweight carbon construction for greater efficiency and race-level performance.

Off-road, the Anthem and Pique platforms emphasize pedaling efficiency and handling, while the Stance E+ and Embolden E+ e-MTBs feature the SyncDrive Pro 3X motor with adaptive assist and Apple Find My integration.

The SEEK youth road bike and Liv Faith full-suspension model target emerging riders, while the recycled-aluminum STP 24 reflects a growing focus on sustainability.

In components, CADEX highlights advanced wheel systems and 3D-printed saddles, while momentum expands urban mobility with the Vida E+ and Miya E+.

GIANT also introduces a product carbon footprint ID system, with about 35% of products already covered, reinforcing its commitment to transparent carbon management.

By aligning innovation with sustainability, GIANT continues to expand cycling across performance and everyday use.

Posted date : 2026-03-09 03:44:13

By Wheel Giant

Taiwan’s bicycle exports in 2025 remain in a post-pandemic inventory correction phase, yet the export statistics clearly indicate a gradual shift toward higher-value products. Total bicycle exports reached 691,187 units, with an export value of US$742.9 million and an average unit price of US$1,074, showing that overall demand is still recovering. In contrast, the e-bike segment reflects a clear “lower volume, higher value” trend. Exports to the United States totaled 87,561 units worth US$199.5 million, with an average price of US$2,278. Shipments to the UK reached 16,983 units valued at US$35.6 million, with an average price of US$2,097, indicating continued demand for higher-end products.

The European Union remains Taiwan’s largest e-bike export market. In 2025, Taiwan exported 189,953 e-bikes to the EU, generating US$336.6 million in export value and an average unit price of US$1,771.79. Compared with 2024, export volume declined by about 2.1%, while export value increased by about 3.4% and the average unit price rose by 5.6%. Key markets include the Netherlands, Germany, France, Spain, and Italy. Among them, the Netherlands remained the most stable and representative market, with 120,000 units exported in 2025, up 5.1%. Germany, still undergoing inventory adjustments, recorded 32,854 units, down 5.87% year-on-year but maintaining a strong market foundation. France saw 20% growth, signaling a gradual recovery, while Southern Europe is showing rising demand for higher-priced e-bikes. Spain, for example, imported 8,236 units, a modest 1.25% increase, but with an average price of US$2,348.39, up 14.21%.

Overall, the EU market is not moving in a single rhythm but rather reflects a complex structure shaped by different levels of market maturity, usage patterns, and value segments. For Taiwan’s industry, future success in Europe will rely less on pure export volume and more on precise market segmentation and product positioning.

Taken together, the data suggests that Taiwan’s bicycle exports are gradually shifting from “volume competition” toward “value competition.” If viewed only through short-term export figures, the bicycle industry in 2025 still appears to be surrounded by correction and uncertainty. Complete bicycle exports have not yet returned to pre-pandemic stability, channel inventories are still being digested, and demand in some markets remains subdued. However, when viewed over a longer timeline, 2025 is better understood as a necessary “recalibration phase” for the industry.

At present, the industry is simultaneously confronting a wide range of challenges, including slowing post-pandemic demand, inventory overhang, price competition, inflation and high interest rates, geopolitical tensions, tariff barriers, carbon taxation, human-rights compliance, non-tariff trade barriers, capital shifts, and the emergence of alternative products and distribution channels.

Some of these challenges stem from the external environment, while others originate from structural issues within the industry itself. Yet they share a common implication: they are forcing companies to rethink their business models.

The real breakthrough will not come from waiting for the market to return to the past. It will come from building new competitive capabilities for the future.

Posted date : 2026-03-09 03:23:40

A Final Ride for King Liu: Global Cycling Leaders Gather to Honor a Pioneer

Text & Photos: Daphne Chen@Wheel Giant

The global bicycle industry gathered in Taiwan on March 5 to honor the life and legacy of King Liu, founder of GIANT Group and one of the most influential figures in modern cycling history. Liu passed away on February 16 at the age of 93.

More than 1,000 attendees from across the cycling industry, government, academia, and international organizations attended the memorial ceremony titled “A Perfect Ride – The Life Journey of King Liu,” held at GIANT’s headquarters in Taichung.

Among the distinguished guests were Taiwan Vice President Hsiao Bi-khim, Legislative Yuan Vice President Johnny Chiang, Minister of Economic Affairs Kung Ming-hsin, Minister of Transportation Chen Shih-kai, and Taichung Mayor Lu Shiow-yen. International industry leaders also traveled to Taiwan to pay tribute, including John Burke, President of Trek Bicycle, and Tokihiro Nakamura, Governor of Japan’s Ehime Prefecture.

On behalf of Taiwan President Lai Ching-te, Vice President Hsiao presented an official Presidential Commendation recognizing Liu’s extraordinary contributions to Taiwan’s economy and the global bicycle industry. The commendation was accepted by GIANT Chairman Young Liu.

According to GIANT Group, the ceremony was designed not as a traditional farewell but as a tribute celebrating Liu’s life journey and the values he embodied. The memorial was held in a warm and grateful atmosphere, reflecting Liu’s lifelong belief in cherishing relationships with colleagues, partners, and friends.

The ceremony opened with a short film retracing Liu’s remarkable entrepreneurial journey—from humble beginnings to leading GIANT’s rise as a global bicycle powerhouse. Former GIANT CEO Tony Lo, Liu’s longtime business partner, delivered a heartfelt tribute. Lo recalled how he joined the company in 1974 at Liu’s invitation and worked alongside him to build GIANT into a world-leading brand. He also pledged to continue Liu’s legacy by organizing annual cycling tours around Taiwan to promote cycling culture.

A Visionary Who Shaped the Modern Bicycle Industry

Born in 1934 in Taichung’s Shalu district, King Liu founded GIANT Manufacturing in 1972, initially as an OEM bicycle manufacturer. Under his leadership, the company evolved into one of the world’s largest and most influential bicycle brands.

Beyond corporate success, Liu played a pivotal role in shaping Taiwan’s bicycle ecosystem. As chairman of the Taiwan Bicycle Association, he championed industry collaboration, technological innovation, and the transition toward high-value manufacturing. He promoted carbon fiber frame development, encouraged smart manufacturing transformation, and initiated the landmark A-Team alliance, which united suppliers and manufacturers to strengthen Taiwan’s position in the global high-end bicycle market.

Liu also believed deeply that bicycles represented more than an industry—they represented a healthier and more sustainable way of life. Through initiatives such as the Cycling Lifestyle Foundation and the Cycling Culture Museum, he actively promoted cycling education and environmental awareness.

Perhaps his most visible social contribution was supporting the development of YouBike, Taiwan’s public bike-sharing system. Today, it stands as one of the world’s most successful bike-sharing programs and a model for sustainable urban transportation.

Global Recognition and Lasting Impact

Throughout his lifetime, Liu received numerous international honors for his contributions to industry, sustainability, and cycling culture. These included Taiwan’s Tourism Special Contribution Award, the United Nations World Bicycle Day Special Lifetime Achievement Award, and Japan’s Order of the Rising Sun, Gold Rays with Neck Ribbon.

In the official Presidential Commendation, Taiwan’s government praised Liu as a visionary entrepreneur whose leadership laid the foundation for Taiwan’s bicycle industry while elevating the global reputation of Taiwanese brands.

A Legacy That Continues to Move the World

Following the ceremony, attendees received a commemorative publication titled “King's Epic Journey: The Final Ascent” produced by Wheel Giant. The special issue documents Liu’s extraordinary life and includes tributes from family members, colleagues, and industry leaders worldwide.

For many in attendance, the memorial served not only as a farewell but also as a celebration of a life that reshaped an industry. From pioneering modern bicycle manufacturing to promoting cycling as a global culture of health and sustainability, King Liu leaves behind a legacy that continues to influence the global cycling landscape.

As many in the industry have said, he was not only a successful entrepreneur, but a true leader who rode at the front—guiding the world of cycling forward.

Posted date : 2026-02-23 01:37:16

Riese & Müller partners with AKQA Berlin to redefine its global brand and digital experience

Premium e-bike manufacturer Riese & Müller has appointed AKQA Berlin as lead partner to drive the next phase of its global brand and digital transformation.

The collaboration will see AKQA Berlin redesign Riese & Müller’s brand identity, communications and digital ecosystem, creating a single, scalable platform that brings together brand experience, technology and growth strategy. The new ecosystem is designed to strengthen customer acquisition, enhance dealer enablement and unlock new commercial opportunities across consumer, fleet and business segments, supported by integrated campaigns and performance-driven marketing.

As Riese & Müller continues to expand its product portfolio and advance its digital transformation, the new platform will consolidate previously fragmented touchpoints into a modern, intuitive system. It will connect brand and product presentation with retail partners, supply chains and customers, delivering a seamless experience from discovery and configuration through to purchase, service and connected features.

The partnership is already underway, with first visible elements of the new brand and digital platform expected to launch in the second quarter of the year.

Photo: Riese & Müller

Posted date : 2026-02-05 02:53:19

European Cycling Industries Unveils New Logo and Visual Identity in Brussels

European Cycling Industries (ECI) officially launched in Brussels, unveiling a new logo and visual identity following the merger of the Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE). The new organisation brings the European cycling industry together under a single, unified voice.

The event marked ECI’s first public appearance as the collective representative of Europe’s cycling sector. Building on decades of expertise in advocacy, industrial policy, and market development, ECI represents national industry associations and member companies, strengthening coordination and influence at EU level.

ECI’s new visual identity reflects its ambition to play a stronger role in shaping European cycling and industrial policy, while providing strategic leadership and inclusive engagement across the cycling ecosystem.

“Europe is changing the way it moves, and cycling is central to that transformation,” said Tony Grimaldi, President of European Cycling Industries. “By speaking with one voice, our industry is better positioned to secure the recognition, investment, and political momentum that cycling deserves.”

Paul Walsh, CEO of European Cycling Industries, added: “Europe has shaped cycling like no other region. ECI will help the sector maintain that leadership, foster collaboration and innovation, and show what it truly means to do cycling right.”

With its new identity in place, European Cycling Industries aims to deepen engagement with EU institutions and strengthen cycling’s role in Europe’s sustainable mobility and industrial future.

Posted date : 2026-02-03 21:06:53

Messingschlager GmbH & Co. KG continues its strategic realignment and strengthens its management team with the appointment of Christoph Helmrich as Director of Sales, effective February 1, 2026. In his new role, Helmrich will be responsible for the company’s international sales activities and the strategic direction of marketing. He succeeds Bernhard Schambeck, who departed the company at the end of 2025.

Helmrich has been with Messingschlager for many years and is widely regarded as an experienced industry expert with a strong leadership profile. Most recently, he led the Benelux region and the company’s e-commerce division, both of which recorded strong and sustained growth under his leadership.

Clear strategic focus on the future, customer value, and innovation

Beyond this personnel appointment, Messingschlager is further sharpening its long-term strategic direction. The company aims not only to support its retail partners with solutions to today’s challenges, but also to unlock new opportunities that deliver immediate value—and, in some cases, entirely new perspectives for the market.

“We want to be a partner that not only responds to challenges, but identifies them early and develops genuine opportunities for our customers,” says CEO Christoph Bantle. “Messingschlager combines its strong roots with a clear focus on the future—and Christoph Helmrich embodies this balance between tradition and innovation.”

Process modernization for a dynamic market

To meet the evolving demands of the bicycle and mobility industry, Messingschlager is undertaking a comprehensive modernization of its internal processes. The focus is on efficiency, digitalization, and maximum product compliance, with the aim of providing partners with greater security, speed, and transparency.

The strategic path is clearly defined: a return to the company’s core strengths in innovative, quality-driven sourcing, combined with a consistent focus on the market, customers, and digitalization.

“This combination of tradition and future readiness forms the foundation for opening up new perspectives and real development opportunities for retailers,” says Christoph Helmrich. “I am very much looking forward to taking on this responsibility and shaping the next stages of Messingschlager’s development together with the team.”

Christoph Helmrich (left) and Christoph Bantle (right)

Photo: Messingschlager

Posted date : 2026-01-27 21:00:18

Yamaha Motor eBike Systems GmbH has announced a new management structure designed to support its continued growth in the European e-bike market.

Under the updated leadership framework, Yuki Doi continues in her role as Managing Director, working alongside Deputy Managing Directors Dr. Daniel Wolde-Giorgis and Naoya Igo. In addition, Jan Jochens, former CEO and founder of e-bike manufacturer Waldbike, will assume operational responsibility for the Sales & Marketing department effective February 1, 2026.

The Berlin-based company, formerly known as Brose Antriebstechnik GmbH & Co. KG, became part of the Yamaha Motor Group in August 2025. Since then, Yamaha Motor eBike Systems has continued to advance its strategy, strengthening its market presence and accelerating growth across Europe.

Yuki Doi brings more than 30 years of international experience at Yamaha Motor Company, including leadership roles in corporate planning, regional management, and global human resources. Following the organizational restructuring implemented at the beginning of 2026, she now leads the company together with Wolde-Giorgis and Igo.

Dr. Daniel Wolde-Giorgis is responsible for Research & Development as well as Operational Business Activities, while Naoya Igo oversees Sales & Marketing and company-wide initiatives such as post-merger integration. Igo has more than 20 years of professional experience at Yamaha, including over a decade in the e-bike systems business.

Further strengthening the leadership team, Jan Jochens contributes extensive industry expertise from his time at Waldbike, along with previous experience in finance, consulting, and sales.

“With this leadership team, we are well positioned to further strengthen our market presence and drive sustainable growth in the e-bike sector,” said Yuki Doi, Managing Director of Yamaha Motor eBike Systems GmbH.

Yamaha Motor eBike Systems Managing Director Yuki Doi together with her deputies Naoya Igo (left) and Dr. Daniel Wolde-Giorgis. (Photo: Yamaha eBike Systems)

Jan Jochens will head up the operational Sales & Marketing activities of Yamaha eBike Systems from February 1, 2026. (Photo: private)

Posted date : 2026-01-16 02:43:07

Text: Wheel Giant

On January 15, 2026, the U.S. Department of Commerce officially announced a historic trade and investment agreement with Taiwan. In a landmark "Taiwan Model" deal, Taiwan has committed to a total of $500 billion USD in investments and credit guarantees in exchange for a reduction in U.S. Reciprocal Tariffs to a 15% non-stacking cap.

This agreement places Taiwan on the same competitive footing as Japan and South Korea, effectively ending the period of high-tariff uncertainty for Taiwanese exports to the U.S.

I. The $500 Billion Investment Framework

The agreement is built on two primary pillars aimed at reshoring advanced manufacturing to the United States:

1. Direct Corporate Investment ($250 Billion): Leading Taiwanese firms in semiconductors, AI, and renewable energy will expand their U.S. manufacturing footprint. Commerce Secretary Howard Lutnick specifically noted TSMC’s land acquisition in Arizona as a cornerstone of this expansion.

2. Government Credit Guarantees ($250 Billion): The Taiwanese government will provide financing guarantees to support small-and-medium enterprises (SMEs) and supply chain partners in establishing industrial clusters within the U.S.

II. Immediate Tariff Relief: 15% Cap & Zero-Tariff Categories

The pact provides significant relief for Taiwan’s key export sectors:

1. 15% Non-Stacking Rate: General tariffs on Taiwanese goods are lowered from 20% to 15%. Crucially, this rate is non-stacking, meaning it will not be added on top of existing Most-Favored-Nation (MFN) duties.

2. Strategic Industry Benefits: For high-priority sectors like automotive parts and lumber, Section 232 tariffs are now capped at 15%. Additionally, generic pharmaceuticals and aerospace components will enjoy a 0% tariff rate.

3. Construction Exemptions: Taiwanese firms building U.S. facilities can import equipment and products tax-free at up to 2.5 times their planned capacity during the construction phase.

III. A Major Win for the Bicycle Industry

Taiwanese bicycle manufacturers now hold a decisive cost advantage over regional competitors:

1. Electric Bikes (HS 8711): Taiwan’s total tariff is now 15%, providing a 4–5% cost advantage over Vietnam (20%) and Cambodia (19%).

2. Traditional Bikes (HS 8712): Due to the 15% non-stacking cap, premium Taiwan-made mountain bikes will avoid the combined 31% duties (11% MFN + 20% Reciprocal) faced by other nations. This represents a 16% tariff saving, drastically improving the competitiveness of Taiwan’s high-end cycling products in the U.S. market.

IV. Strategic Vision: Deep Supply Chain Integration

U.S. Secretary of Commerce Howard Lutnick emphasized the goal of moving 40% of Taiwan’s semiconductor supply chain to the U.S. While the agreement involves a shift in production capacity, it serves as an "Angel Clause" for Taiwan, securing its position as an indispensable partner in the global supply chain and mitigating geopolitical risks.

Posted date : 2026-01-06 20:50:53

Italian bicycle manufacturer Velo-ce S.R.L. has acquired the renowned titanium bicycle brand Van Nicholas from Accell, marking a strategic expansion into the premium adventure, travel and long-distance touring segment.

Known for its precision craftsmanship and vertically integrated production, Velo-ce will now take full responsibility for the manufacturing of Van Nicholas bicycles at its state-of-the-art facility near Milan. The company manages all key production stages in-house, including frame welding, wheel building and final assembly, a structure designed to ensure consistent quality, customization capability and a low-emission European supply chain.

Van Nicholas has earned a global reputation for producing lightweight yet highly durable titanium frames, engineered for demanding conditions and extended-distance riding. Under Velo-ce’s ownership, the brand will continue to focus on adventure cycling, touring and travel applications, combining titanium frame expertise with Italian manufacturing and design know-how.

The acquisition builds on Velo-ce’s existing experience in premium bicycle production. In 2020, the company launched Veloe®, its family-focused e-bike brand, which is recognized across Europe for versatile, cargo-capable bicycles designed for urban mobility and utility use. Management sees Van Nicholas as a complementary addition that broadens Velo-ce’s portfolio beyond e-bikes into performance-driven, adventure-ready bicycles.

According to Velo-ce, the acquisition reflects shared values between the two brands, particularly a commitment to premium quality, durability and European-based production. The company also highlighted its long-standing experience in made-to-order and customized bicycle configurations, supporting both dealers and end customers worldwide. 

From January 2026, Velo-ce S.R.L. will assume all existing dealer and commercial agreements related to Van Nicholas. Dealers will be informed directly about the transition, while current Van Nicholas riders will continue to receive maintenance and service through established local dealer networks. 

Looking ahead, Velo-ce aims to further strengthen its presence across Europe, targeting riders who prioritize quality, reliability and adventure-ready performance.

Posted date : 2026-01-05 21:36:08

Bosch eBike Systems has announced an expansion of its digital theft protection portfolio, aiming to make stolen eBikes harder to resell and easier to recover. The latest feature will be officially unveiled at CES 2026 in Las Vegas.

According to the Bike Index 2025 Annual Theft Report, more than two million bicycles are stolen each year in the United States alone, making theft a major barrier to eBike adoption. Bosch addresses this challenge by introducing a new feature within the eBike Flow app that allows riders to mark their eBikes or batteries as stolen.

Once marked, the eBike and its components become permanently identifiable across the entire Bosch eBike Systems digital ecosystem. Used-bike buyers, specialist dealers, and public authorities receive an instant warning when attempting to connect the eBike via the eBike Flow app, including the serial numbers of components reported as stolen.

To further deter theft, the connection to the eBike Flow app is permanently blocked for unauthorized users. This prevents stolen eBikes from receiving over-the-air updates or accessing custom riding modes. Specialist dealers are also alerted through Bosch’s Diagnostic Tool when a stolen eBike is connected for servicing.

The new feature builds on Bosch’s existing theft protection solutions—eBike Lock, eBike Alarm, and Battery Lock—introduced since 2018. Together, these technologies form a multi-layered digital security system aimed at reducing the attractiveness of eBike theft.

The stolen-status function will be available free of charge in the eBike Flow app from the end of January 2026, adding another level of protection for both private users and the wider eBike market.

Posted date : 2026-01-01 18:52:53

By Wheel Giant

In 2025, while the global bicycle industry faced inventory cuts and supply chain restructuring, Rivian’s spin-off company Also Inc. is making waves with a bold vision: redefining the e-bike with software-driven innovation. Backed by a $1 billion valuation, Also aims to transform the way bicycles are designed, ridden, and upgraded.

Software-Defined Hardware and Experience

Unlike traditional bicycles, the TM-B is not just a frame, gears, and motor—it’s a digital platform. Its “DreamRide” pedal-by-wire system replaces chains with a generator-driven setup. Pedaling charges the battery, while the software-controlled motor delivers assistance—up to 10x power with 180 Nm torque—making climbing hills or carrying cargo effortless. Performance, torque curves, riding modes, and even anti-theft features can be updated over-the-air.

Riders can switch modes via the app or touchscreen: a smooth, energy-saving ride for commuting, or high-torque, stable performance for weekend cargo or off-road use. The software even simulates different terrain feel, putting control of the riding experience in the user’s hands.

Modular Design for Multiple Use Cases

TM-B’s modular top frame allows quick transformation in seconds: a single seat for commuting, a bench for passengers, or a cargo rack for deliveries (up to 35 kg). Tires, handlebars, and suspension are also customizable, with 120mm travel air suspension handling rough roads and trails.

Battery, Range, and Connectivity

The removable battery offers up to 160 km range, supports USB-C charging as a 240W power bank, and enables “limp mode” pedaling when the battery is depleted. Top speed is 45 km/h, with both pedal-assist and throttle modes. A 5-inch round color touchscreen displays navigation, ride stats, and media, and the bike supports smartphone unlock, remote alerts, and anti-theft protection.

Models and Pricing

1. Base: $4,000, 60-mile range, 5x assist

2. Performance / Launch Edition: $4,500, 100-mile range, 10x assist, upgraded suspension

3. Pre-orders are open with a $50 deposit; deliveries begin Spring 2026.

4. Also is also developing the TM-Q, a four-wheel micro vehicle for urban deliveries, in partnership with Amazon.

Posted date : 2026-01-01 18:34:11

Text & Photo: Wheel Giant

Contrary to widespread expectations of a post-pandemic "recovery," 2025 proved to be a year of structural disintegration and intense reshaping for the global bicycle industry. From the tepid atmosphere at the Taipei Cycle Show to a wave of bankruptcies across Europe and North America, the sector is undergoing a profound shuffle.

Weighed down by inventory destocking, geopolitical friction, tariff barriers, and escalating ESG compliance pressures, the old order is crumbling. However, amidst this turmoil, a new competitive landscape is emerging—driven by cross-industry tech disruptors and a strategic shift in global manufacturing hubs.

1. Supply Chain Migration: The Shift Eastward

In 2025, cash flow became the ultimate determinant of survival, forcing European manufacturers to aggressively restructure cost bases. This has triggered an acceleration of production capacity moving toward Eastern Europe (e.g., Poland, Hungary) in search of operational resilience.

Accell Group: Ending over a century of manufacturing history in the Netherlands, the industry giant plans to relocate operations entirely to Hungary by 2026.

Sprick: The German manufacturer is consolidating its resources into Poland.

This migration stems from a crisis of confidence. Even with aggressive discounting to clear pandemic-era inventory, overall European sales volume dipped nearly 5%, battering investment valuations. Notably, GBL’s valuation of Canyon plummeted by 43%. Meanwhile, traditional powerhouses like Pierer Mobility retreated after suffering a €400 million loss in its bicycle division, highlighting the risks of cross-industry expansion during a downturn.

2. Technology & Strategic M&A: The New Battleground

Despite the market gloom, capital continued to flow toward core technologies and software-defined mobility:

Strategic Acquisitions: SRAM and BRP strengthened their technical moats by acquiring key component makers (Ochain and FIT 2.0, respectively). Rebirth Group acquired Cowboy, aiming to stabilize the e-bike brand’s vertical integration amidst bankruptcy rumors.

Software & Automotive Crossover: US EV maker Rivian launched Also Inc., introducing modular e-bikes that challenge traditional hardware-centric manufacturing. Additionally, Avinox spun off from DJI to operate independently, signaling that electronic control systems have become the new frontier for brand differentiation.

3. The "Compliance Cliff": Tariffs and ESG

Geopolitics and Social Responsibility (ESG) have evolved from corporate buzzwords into existential metrics.

Tariff Blowback: The US "America First" policy led to soaring component tariffs, causing a sharp drop in Chinese exports and forcing companies like the Electric Bicycle Co. (EBC) into bankruptcy.

Human Rights Due Diligence: The Taiwan supply chain faced significant pressure from US Customs (CBP) regarding migrant worker labor practices.

Industry leaders Giant and Merida swiftly implemented "zero-fee" recruitment policies to mitigate risks.

Associations like TBA and BAS launched industry-wide due diligence initiatives, proving that supply chain transparency is now a mandatory ticket for international market entry.

4. The Changing of the Guard

2025 marked the exit of long-standing industry titans, symbolizing the end of a specific era of leadership.

Janus Smalbraak: Stepped down as CEO of Pon Holdings after a 25-year tenure.

Marc van Rooij: The President of Shimano Europe, a key figure in the group for over 34 years, announced his retirement.

Simultaneously, the traditional trade show model faced an identity crisis. A split between major German industry associations and Eurobike highlights a shift away from massive exhibitions toward precise, dealer-focused events. The departure of Stefan Reisinger, a long-time core leader of Eurobike, further underscores this structural pivot.

Future-Proofing Through Resilience

The fragmentation of 2025 is not merely a dip in the business cycle; it is a permanent rewrite of the industry playbook. The past thirty years of globalized labor division, blind capacity expansion, and reliance on explosive consumption growth are over.

As the industry navigates this "winter," victory will not be determined by production scale, but by adaptability—specifically in software-hardware integration, regulatory compliance, and supply chain resilience.

Posted date : 2025-12-16 00:05:06

J.Laverack Redefines Cycling with Bespoke 3D-Printed Titanium and Carbon Hybrids

Text: Wheel Giant、Photos: J.Laverack

British custom bike manufacturer J.Laverack made a significant announcement at Rouleur Live London (13–15 November), revealing two groundbreaking, tailor-made models: the titanium Speedform and the hybrid AM64 Carbon. These launches signal a bold new chapter in high-performance, bespoke frame engineering.

Speedform: The Future of Titanium Aerodynamics

The Speedform stands out as the world’s first fully bespoke, additively manufactured (3D-printed) titanium road bike optimized for extreme aerodynamics. Developed in collaboration with Loughborough University through rigorous CFD testing, the frame design shows a 20–26% reduction in drag compared to traditional round-tube designs, translating to up to 17 watts in power savings.

Constructed from three seamlessly welded 3D-printed titanium sections, the Speedform features dropped seat stays, internal cable routing, a T47 bottom bracket, and custom geometry, accommodating 30–32mm tires. Co-founder Oliver Laverack called it: “elegant, efficient, and engineered for pure speed.” Limited production is slated for mid-2026.

AM64 Carbon: Titanium Precision Meets Carbon Performance

Launched concurrently, the AM64 Carbon delivers a balance of compliance and weight reduction by combining 3D-printed titanium lugs with a full carbon seat tube. This model adheres to J.Laverack’s signature minimalist design language while offering a responsive, performance-tuned ride.

Key highlights include internal cable routing, a streamlined BSA bottom bracket, and custom 3D-printed detailing. Pricing and Availability:

1. Complete Build: Starts at £9,745 (€11,085 / $12,838).

2. Frameset Only: Starts at £6,995 (€7,957 / $9,215).

Production will be highly exclusive, with only 50 individually numbered units of the AM64 Carbon to be produced.

Both the Speedform and AM64 Carbon underscore J.Laverack’s mission to create the ultimate bespoke performance machine by blending engineering precision, artistic design, and the future of cycling innovation.

Posted date : 2025-12-04 02:13:35

Giant Group Fully Implements Zero Recruitment Fees and Continues Advancing CAP

By Daphne Chen @ Wheel Giant

For companies, responsible recruitment is more than a slogan—it’s a tangible commitment to employee rights. Recently, Giant Group demonstrated this commitment once again in relation to the U.S. Customs and Border Protection (CBP) Withhold Release Order (WRO) case. From its Zero Recruitment Fee policy to the ongoing Corrective Action Plan (CAP), the company is steadily advancing every step of the way.

Zero Recruitment Fees: Full Refunds Completed

For many migrant workers, recruitment costs have historically been a heavy burden. After completing the first phase of refunds in October, Giant Group finalized the second phase on December 1, with all payments directly deposited into workers’ accounts. Notably, the refund process was fully audited by an independent third-party organization according to international standards, ensuring transparency and fairness in every transaction.

The company emphasizes that this is more than just a refund—it symbolizes the full implementation of a responsible Zero-Fee recruitment system, marking a milestone in corporate labor rights governance.

Steady Progress on the Corrective Action Plan (CAP)

Beyond refunds, Giant Group continues to advance its CAP, strengthening internal policies and recruitment management systems, while raising awareness of labor rights through both online and in-person training programs. The company hopes that, through collaboration with CBP, the WRO can be lifted promptly, setting a positive precedent in labor and human rights governance.

Dual-Track Grievance Mechanism

An effective grievance mechanism is at the core of protecting human rights. Giant Group has optimized its internal GTMCare system and actively promoted the government’s 1955 hotline, allowing migrant workers to express concerns safely and conveniently while receiving timely assistance. By working hand-in-hand with government authorities, the company ensures that rights protection extends beyond paper policies to real-life impact for every worker.

Ongoing Commitment to Migrant Worker Rights

Looking ahead, Giant Group will continue advancing its CAP, improving grievance channels, and maintaining transparency in cooperation with CBP or other regulatory bodies. Through concrete actions, the company aims not only to meet regulatory requirements but also to establish a more robust system for protecting migrant worker rights, making responsible recruitment an integral part of its corporate culture.

Giant Group’s progress reflects a strong sense of corporate responsibility and provides a positive model for multinational companies in labor and human rights governance—protecting employee rights while building a trustworthy corporate image.

Giant Group President Young Liu underscores the company's commitment to migrant worker rights and corporate responsibility through the full implementation of the Zero-Fee recruitment policy. (Photo: Daphne Chen)

Posted date : 2025-11-13 18:59:24

Text & Photos: Wheel Giant

Taiwan’s two largest bicycle manufacturers, Giant Group and Merida Industry, have released their financial results for the first three quarters of 2025, reflecting ongoing adjustments in global demand as the industry continues to recover from post-pandemic inventory corrections.

Giant Group: Revenue Declines, Margins Improve on Brand Strength

Giant Group reported consolidated revenue of NT$47.96 billion for the first three quarters of 2025, representing a 16.9% decline compared with the same period last year. The company’s gross margin stood at 19.8%, while pre-tax profit reached NT$1.43 billion and net profit after tax totaled NT$910 million, translating to earnings per share (EPS) of NT$2.31.

In the third quarter alone, Giant posted consolidated revenue of NT$15.36 billion, down 24.9% year on year. However, profitability improved, with a gross margin of 21.5%, up from 18.5% a year earlier — a gain attributed to strong seasonal promotions for its own-brand products and inventory recovery benefits. The quarter’s net profit after tax was NT$350 million, with EPS of NT$0.89.

The company noted that European demand has shown gradual recovery, supporting nearly 20% growth in its OEM business during the first three quarters. Giant’s own-brand sales in Europe also improved moderately, though performance varied across regions.

In contrast, U.S. sales were dampened by cautious consumer sentiment and trade policy effects, while China’s revenue declined due to a high base last year. The company expects stronger momentum in the year-end holiday season and plans to adjust marketing strategies flexibly to boost sales.

Sales of electric-assist bicycles (E-Bikes) accounted for 25% of Giant’s total revenue, slightly lower than last year’s proportion but with continued unit growth, reflecting a gradual market rebound. Giant emphasized that E-Bikes remain a key long-term growth driver and pledged continued investment in product innovation.

Looking ahead, Giant said it would focus on operational resilience and steady expansion across business lines, aiming to deliver consistent value creation for global consumers.

Merida: Stable Revenue, Lower Profit Amid Market Transition

Merida Industry Co., Ltd. (9914) announced its consolidated financial results after board approval on November 13, 2025. For the first to third quarters, consolidated revenue reached NT$21.8 billion, down 8.5% year on year. Net income attributable to the parent company stood at NT$1.44 billion, resulting in an EPS of NT$4.81, a decline of 18% from NT$5.89 a year earlier.

On a standalone basis, the parent company recorded NT$14.92 billion in cumulative revenue, marking a 13% increase from the same period last year. The growth was driven by a rebound in European and U.S. market demand and improved performance from equity-accounted investees.

Merida noted that despite softer overall profits, its diversified product lineup and strengthened overseas operations continue to provide solid fundamentals for sustainable growth.

Industry Outlook

Both Giant and Merida remain cautiously optimistic as the global bicycle market shows early signs of stabilization following two years of adjustment. Demand for E-Bikes and premium models is expected to drive recovery momentum into 2026, supported by consumers’ growing focus on sustainability, health, and urban mobility.

Giant President Young Liu (right) and Merida GM Vansen Tseng(left) are actively implementing ESG initiatives, pursuing sustainable corporate development.

Posted date : 2025-11-10 10:03:09

TBA, BAS, and WRAP Join Forces to Promote Responsible and Sustainable Manufacturing

Text & Photos: Daphne Chen@Wheel Giant

November 6, 2025 | Taipei, Taiwan — The Taiwan Bicycle Association (TBA), the Bicycle Alliance for Sustainability (BAS), and Worldwide Responsible Accredited Production (WRAP) have officially signed a Memorandum of Understanding (MOU) to advance social responsibility, sustainable manufacturing, and ethical business practices across Taiwan’s bicycle industry.

This year marks WRAP’s 25th anniversary, and to celebrate the occasion, WRAP Chairman and CEO Avedis H. Seferian joined the signing ceremony virtually. He appointed WRAP’s Greater China Regional Director, Brian Hui, to co-sign the MOU with TBA Chairman Robert Wu and BAS representative Charlie Liu.

In his remarks, Seferian said,“It is a true honor for WRAP to celebrate its 25th anniversary with the recognition and partnership of Taiwan’s leading industry organizations, TBA and BAS. This collaboration carries special meaning for us, as it reinforces our shared commitment to safe, legal, humane, and ethical manufacturing — the cornerstone of global corporate social responsibility.”

Under the agreement, the three parties will:

1. Maintain regular information exchange on social responsibility standards and WRAP certification;

2. Cooperate on training programs to help member companies meet audit and certification standards;

3. Host seminars and recognition events to promote WRAP certification among Taiwanese bicycle and accessory manufacturers.

TBA Chairman Robert Wu emphasized that this collaboration will strengthen the industry’s international reputation:“Through institutionalized management and corporate self-discipline, Taiwan’s bicycle industry will continue to move forward globally under a new image of compliance, sustainability, and responsibility.”

BAS Chairman Young Liu added that the partnership reflects a shared vision of sustainable development and responsible manufacturing, helping Taiwanese companies meet global expectations while staying competitive in international markets.

This MOU marks an important milestone in Taiwan’s ongoing efforts to integrate sustainability and ethical governance into its world-leading bicycle industry.

WRAP’s Greater China Regional Director Brian Hui (third from right), TBA Chairman Robert Wu (second from right), and BAS Chairperson Chairle Liu (joining online) represent the three organizations in signing the MOU. WRAP Chairman and CEO Avedis H. Seferian also attended the ceremony virtually. SGS Manager Andy Lin (far right) and TBA Secretary General Hope Chou (fourth from right) were also present at the event.

Posted date : 2025-11-06 00:48:24

Eurobike’s uncertain future as Bosch and trade groups withdraw, and others consider their stance

Two big German trade groups, ZIV and Zukunft Fahrrad, and Bosch eBike Systems have said they will no longer support the 2026 Eurobike show in Frankfurt. This has made the future of Europe's biggest bicycle trade fair less certain. The planned exit comes after months of talks between the organizers and the associations, which put together a 10-point plan that suggested changes to the fair's structure and content to make it more useful to the industry.

Bernhard Lange, managing partner at Paul Lange GmbH & Co. also a ZIV board member, said, “After intensive discussions with the shareholders of Eurobike, we have decided to end the cooperation. We could not see that both shareholders were supporting with the same consistency the measures necessary to make the trade fair future-proof for the bicycle industry.”

Claus Fleischer, the CEO of Bosch and a member of the ZIV board, agreed, saying that the company no longer saw the "fundamental changes" needed for Eurobike to have a successful future. Lange said that his company was still deciding whether or not to participate, based on the associations' choice and previous talks with the organizers.

The people in charge of Eurobike were surprised by the move because they said that many of the suggested changes had already been made.

The 2026 event will cut the consumer festival down to one day and keep three trade-only days. It will also have an e-mobility trade show at the same time as the bicycle specialty show at Messe Frankfurt.

“Over the last few months, we have received valuable input from across the sector on how to develop Eurobike further,” the organizers said. “It is our goal to continuously develop Eurobike and strengthen its standing as the leading trade fair nationally and internationally.”

Even with these efforts, Eurobike's position is still under pressure. Since moving from Friedrichshafen to Frankfurt in 2022, the number of visitors and exhibitors has gone down, and some big brands like Specialized, Scott, and SRAM have already pulled out.

James Heaton of WTB said that more and more brands are wondering if events like Eurobike are still worth the money or if they should spend their money on brand-focused projects instead. One mid-sized business thought that exhibiting would cost about $100,000, money that could be better spent on other things.

The associations, which make up most of Germany's bicycle production, said that the event needed big changes. Ulrich Prediger, the chairman of Zukunft Fahrrad, said that Eurobike's current structure made it impossible to reach them.

The 10-point plan said that pedelecs and unauthorized bikes should no longer be separated, illegal vehicles and services at the show should be more tightly controlled, and ecosystem diversity should be given more attention. Many exhibitors had already said they were unhappy, saying that attendance was down and there was no clear strategic direction.

Fairnamic GmbH, which runs Eurobike, said that talking with people in the industry had been helpful and focused on finding solutions. Stephan Kurzawski from Messe Frankfurt will head up a trade fair advisory board that will help with the show's growth.

Still, Bosch's decision to leave, along with the uncertainty surrounding Paul Lange and other big brands, shows how hard things will be in the future. Analysts say that events put on by manufacturers, which are becoming more common in other industries, are likely to become more important, which will make Eurobike less relevant.

As the show gets closer to its 2026 edition, the industry has to think hard about what big trade shows are good for in a market where digital advertising and events for specific brands are becoming more important. Eurobike is trying to change by shortening the consumer festival and adding an e-mobility focus, but the fact that Bosch, key associations, and top exhibitors are leaving makes it hard to believe that it will still be Europe's best bicycle trade show.

Posted date : 2025-10-29 03:26:36

Text & Photos: Wheel Giant

Kenda continues to expand its high-performance tire lineup with three new models designed to meet the needs of Enduro mountain riders, heavy-load cargo cyclists, and gravel adventurers. Each tire brings specialized features to deliver optimal performance across different riding styles and conditions.

Enduro Double Black

The K1265 Enduro Double Black is built for aggressive Enduro and gravity mountain riding. Featuring Kenda’s latest Enduro casing, it balances rolling speed, grip, and cornering stability. The upgraded endurance compound offers up to 30% improved rolling efficiency and up to 50% longer tread life, while enhancing puncture protection. The reinforced casing provides reliable support and responsive handling, giving riders confidence on demanding off-road terrain.

E-Venture Cargo

The E-Venture Cargo tire is designed for e-cargo bikes and high-load utility bicycles. Its triple-compound construction combines a high-performance tread, protective reinforcement, and crack-resistant SW rubber base for a balance of grip, durability, and low rolling resistance. The Cargo casing allows loads up to 200 kg while maintaining smooth performance. ECE-R75 certified with reflective sidewalls, it is available in multiple sizes for diverse road conditions.

CRUSHER Gravel

Winner of the TAIPEI CYCLE d&i Awards 2025, the K1274 CRUSHER gravel tire is ideal for mixed-terrain adventure and competitive gravel racing. Its dual-compound tread reduces rolling resistance, improves cornering grip, and extends tread life. Suitable for both racing and long-distance touring, the CRUSHER delivers stable, predictable performance across varied surfaces and is available in CSK and all-black versions.

With these new additions, Kenda reinforces its commitment to high-performance innovation, providing durable and optimized tires for riders across disciplines.

Posted date : 2025-10-29 01:50:37

Text & Photo: Wheel Giant

Giant Group representatives met with the U.S. Customs and Border Protection (CBP) in Washington, D.C. in late October. The meeting was conducted in a positive and constructive atmosphere, with comprehensive discussions on the current situation and ongoing improvements.

Giant expressed appreciation for the timely response from CBP, allowing the company to clarify facts directly and present actions already taken. CBP acknowledged Giant’s proactive engagement following the issuance of the Withhold Release Order (WRO) and recognized the company’s commitment to integrating labor and human rights into its sustainability governance framework. CBP emphasized that the purpose of this process is not to penalize Giant but to collaborate on driving continuous improvement. Giant reaffirmed its intent to work closely with CBP and become a positive example in labor and human rights governance advancement.

In parallel, Giant Group has commissioned an internationally recognized third-party auditing organization to conduct a thorough assessment, including employee interviews, document review, and on-site evaluation of workplace and dormitory facilities. CBP highlighted this independent review as an important component of its procedure.

Giant Group remains dedicated to aligning internal management and enhancements with international labor standards, ensuring fair, safe, and respectful working environments. The company will continue to provide progress updates to maintain transparency and public trust.

Posted date : 2025-10-22 00:48:39

Taichung’s New Convention Landmark Takes Off: Taichung International Convention and Exhibition Center Begins Trial Operations

Text: Wheel Giant

A new era for Central Taiwan’s global engagement begins as the Taichung International Convention and Exhibition Center (TICEC), operated by the Taiwan External Trade Development Council (TAITRA), officially launches trial operations today.

Located in the heart of the Shuinan Economic and Trade Park, TICEC integrates green architecture, smart technology, and sustainability, setting a new international-standard platform for exhibitions and conventions in Central Taiwan.

Hardware Expo Kicks Off Trial Operations

The first event during trial operations — the Taiwan International Hardware & Tools Expo x Hardware Industry Show — features the theme “Tools Connect the World.” The exhibition brings together 361 domestic and international brands across 800 booths, covering 8,000 square meters to showcase Taiwan’s innovation and export strength in the hardware and hand tool industries.

President Lai Ching-te attended the opening ceremony, joined by Taichung Mayor Lu Shiow-yen, TAITRA Chairman James Huang, and other government and industry leaders. President Lai highlighted Taiwan’s hand tool industry as a cornerstone of SME exports, known for its high quality, resilience, and speedy delivery. He reaffirmed the government’s commitment to strengthening Taiwan’s role in global supply chains and supporting TICEC’s second-phase development.

Strengthening Global Linkages from Central Taiwan

TAITRA Chairman James Huang emphasized Taichung’s position at the heart of Taiwan’s precision machinery, aerospace, bicycle, and hand tool clusters. Through TICEC, international buyers can easily connect trade shows with factory visits, deepening business exchanges and cooperation.

He added that TAITRA will leverage its national network and overseas promotion resources to make TICEC a driving force for Central Taiwan’s industries to expand globally.

Smart, Green, and Sustainable: A New Benchmark

Inspired by the concept of the “Gateway Tree” and the “Magic Carpet” design, TICEC symbolizes Taiwan’s industries taking root locally and soaring internationally.

The center spans 38,916 square meters, accommodating over 1,600 standard booths and flexible conference spaces for 30 to 10,000 participants. It is also Taiwan’s first “Diamond-grade Green Building” certified exhibition venue, equipped with AI navigation, smart energy management, and multilingual intelligent services to provide an innovative and sustainable exhibition experience.

Driving Regional Growth

Following its inaugural hardware expo, TICEC will host major upcoming events, including the 2025 Taichung Machine Tool & Smart Manufacturing Show in November and the 2026 TMTS Taiwan International Machine Tool Show. Over 50 professional and consumer exhibitions are scheduled in 2026, expected to boost Central Taiwan’s precision machinery, aerospace, and cycling industries — and invigorate the regional economy.

The successful launch of TICEC marks a milestone in central–local collaboration and public-private partnership. With TICEC as its hub, TAITRA aims to enhance Taiwan’s MICE capabilities, strengthen global industry linkages, and build a sustainable, interconnected future for Central Taiwan.

Posted date : 2025-10-09 04:17:44

KHS Taiwan Reaffirms Normal Operations Following U.S. Distribution Announcement

Text & Photos: Wheel Giant

Following recent news of KHS U.S. Distribution’s planned closure announced by Bicycle Retailer and Industry News on October 8, KHS Taiwan and its manufacturing affiliate United Engineering Corporation have issued an official statement reassuring global partners that operations and sales in the Taiwan market as well as other international markets outside the U.S. remain fully stable and unaffected.

In the official announcement, KHS Taiwan President and United Engineering Corporation Vice President Jack Hsieh emphasized that both companies will continue normal business operations, including production, logistics, and customer service, without any disruption.

“KHS Taiwan and United Engineering Corporation remain committed to providing high-quality bicycles and reliable service to our partners and riders worldwide,” said Jack Hsieh. “Our manufacturing and supply chain operations in Taiwan are fully independent from the U.S. distribution business and continue to operate as normal.”

The clarification follows the U.S. distributor’s statement that it will close in early 2026 as founders Wen Hsieh and Susan Hsieh retire after more than 50 years in the bicycle industry. The KHS and Free Agent brands, however, will continue to be distributed across other global markets through existing networks.

In his statement, Hsieh extended appreciation to Wen Hsieh and Wayne D. Gray, the long-time vice president of KHS U.S., for their “decades of dedication and outstanding contributions to the global bicycle community,” wishing them both a happy retirement.

Despite the transition in the United States, KHS Taiwan remains focused on innovation and international collaboration. Hsieh reaffirmed that the company will “uphold professionalism and work hand in hand with partners worldwide to advance the shared vision of a vibrant and sustainable cycling industry.”

KHS Taiwan and United Engineering Corporation will continue to serve as a key manufacturing and R&D center for KHS global bicycle markets, supplying products to over 50 countries and maintaining the group’s long-standing commitment to quality and performance.

KHS Taiwan President Jack Hsieh emphasizes that operations and international sales remain stable and reliable.”

KHS Taiwan Factory.

Posted date : 2025-10-09 02:26:14

Text & Photo: Wheel Giant

TAIPEI, Taiwan — October 8, 2025 — In response to growing global expectations for Human Rights Due Diligence (HRDD) and sustainable supply chain governance, the Taiwan Bicycle Association (TBA) has announced a new industry initiative calling on all members of the bicycle supply chain to actively implement Supply Chain Due Diligence, with a particular emphasis on human rights and the prevention of forced labor.

According to TBA, leading brands Giant Manufacturing Co. and Merida Industry Co. have already launched their due diligence programs and will continue to share progress updates, setting an important precedent for the wider industry.

Partnership with International Auditors to Support Global Market Compliance

To assist member companies—especially those supplying European and U.S. markets—TBA will collaborate with international third-party auditing organizations to conduct professional due diligence assessments for a first cohort of volunteer suppliers. These participants will include companies from across the upstream, midstream, and downstream segments of the industry.

At the same time, TBA is offering a comprehensive self-assessment checklist to help suppliers carry out internal reviews. The checklist is designed to ensure initial compliance with Taiwan’s labor regulations, eliminate fundamental non-compliance risks such as forced labor, and help companies gradually align with international standards.

Adopting Global Social Responsibility Standards

Third-party auditors engaged in the initiative will adopt globally recognized social responsibility frameworks as the basis for their assessments, including:

1. WRAP (Worldwide Responsible Accredited Production)

2. SA8000 (Social Accountability 8000)

Audits will also reference guidance from the International Labour Organization (ILO) and the UN Guiding Principles on Business and Human Rights (UNGPs). Participating companies that complete the process will receive official verification and supporting documentation, demonstrating their commitment to ethical and sustainable business practices.

Advancing Taiwan’s Role in Responsible and Sustainable Manufacturing

This initiative highlights the Taiwan bicycle industry’s strong commitment to responsible sourcing, human rights, and sustainability. By aligning with international due diligence standards, Taiwan’s manufacturers are not only ensuring compliance with evolving global regulations but also reinforcing their position as trusted partners in the global supply chain.

As the European Union prepares to phase in its Corporate Sustainability Due Diligence Directive (CSDDD) starting in 2027, TBA’s proactive leadership sets the stage for Taiwan’s bicycle sector to remain competitive, resilient, and fully aligned with international expectations for transparency and ethical governance.

TBA Chairman Robert Wu highlights Taiwan’s bicycle industry efforts in sustainable supply chains and human rights protection.

Posted date : 2025-10-09 02:11:13

Strength and Promise For Industry Collaboration On Display At Taichung Bike Week 2025

TAICHUNG BIKE WEEK 2025, Taiwan

Day 1 seemed to be a sheepish affair by most accounts, with booths discussing lower attendance than previous years and many "smaller" named booths simply hoping to secure new partnerships and gain some much-needed positive exposure over the course of the week. With so many booths and even entire floors seeing only a few visitors, it is understandable that some exhibitors would take to their phones and mingle around the booths.

Hotel lobbies weren’t as busy as before but still provided essential networking spaces. (Pic: Ash Suter) 

Areas around the booth were also pivotal discussion areas. (Pic: Ash Suter) 

Perhaps it was too early in the week to discuss the specifics of successful conversations and deals, but there was still a lot of positive energy, networking, and name cards flying around. The networking booths provided by Taitra were proving to be effective for meeting like-minded people (and enjoying a well-deserved snack and beverage)—a welcome break from the serious discussions that needed to be had.

L-Twoo’s Sales Manager Kimmy Deng said, “It’s not been as ‘good’ as last year. Yet, some new customers have come to visit us, and I think it’s been successful already.”

The teddy bear marketing was one of the more popular sights again this year. (Pic: Ash Suter) 

Onto the rest of the week, the lobbies and elevators were noticeably busier (not dramatically so, but noticeable), and booths had a steady flow of visitors. Exhibitors were polishing their pitch notes and executing well-structured pitches and product demo routines. Some of the local Taiwanese exhibiting staff deserve credit for being able to demonstrate their products and share very detailed information in English, rather than just in Mandarin too.

 A bit more liveliness from the second day on at TBW. (Pic: Ash Suter) 

Coming out of the elevators into a bit more traffic on Day 2. (Pic: Ash Suter) 

Many mentioned great connections, even with the “low attendance,” and spoke of many promising conversations that could lead to successful business over the next two years.

“We have had fewer meetings compared to previous years; we’ve not been doing a 9-6 with a meeting every hour, but we're now more focused on quality meetings,” said Selle Italia Global OEM Sales Manager Alberto Curtolo.

The Selle Italia team brought a new generation of their famed SLR saddle this year. (Pic: Ash Suter) 

“It’s been a good week. Not the attendance we’re used to, but we see lots of great customers at the same time. We’ve had a few good surprises anyway,” said Magura’s Key Account Manager Sandra Dewald.

The Magura team had many good meetings in a short time. (Pic: Ash Suter) 

Mavic Global OEM Manager Mario Pereira pointed out that even with a smaller attendance figure, there’s still a condensed number of like-minded, essential Industry people in one place. “Although TBW is smaller than it used to be, where else can you meet 30 OE clients in one hotel in 3 days? Even in Europe you’d need to travel a lot to meet and share ideas,” he said.

MAVIC will soon launch their new 32” rims and new road range. (Pic: Ash Suter) 

For some, there was not much time to even explore the venues, let alone the surrounding parts of the city, due to their focus and busy scheduling. “I’ve had no real time to explore [other booths or the city], but we’ve been very busy and satisfied with our discussions. We’re seeding and hoping for a good harvest!” said Edoardo Ferraresi of MAHLE.

Mahle are excited by the potential of the M40. (Pic: Ash Suter)

“Y 2027” was mentioned a few times, with many companies riding out their current models or product lines until the fall of 2026. On the flip side, some companies have no intention of changing their lineup at all due to the strong success of a specific product.

This is, after all, the goal of TBW 2025: to close deals in person for the future, while also getting a hands-on feel for some prototypes, receiving valuable feedback, and catching wind of the selling trends that paper and emails cannot always provide. Importantly, it was evident that solid and constructive meetings were favored.

“It’s good to be at the show,” said Julian Schikofsky from by,schulz. “We’re still in strong times, and it’s good to be here to send a signal to the market and deliver our branding. I think it’s important to have personal contact with suppliers, customers, and other vendors.”

by,schulz were pushing their SEP.2 seatpost and M.2 pedal this year. (Pic: Ash Suter) 

Karsten Jacke, Global Head of OE Sales at Continental, said, “Being with customers, networking, selling, and presenting is why I’m here. Although I’m surprised at the lack of traffic this year. We’ve had more quality discussions than quantity."

It is reassuring to know that many brands visited did not mention "overstocking," "inventory," "regulations," or, oh no, "tariffs" (as it appears I just did). We have certainly grown tired of writing about such topics. However, reassuringly, the bicycle community was talking about “innovation," "affordability," and "togetherness." As a key example, with the new expected influx of 32" tires, rims, and wheels already on the way, many agree that working in tandem with others is essential going forward.

Brands must now consider adjusting seatpost adjustments, fork dimensions, cable lengths, and weight limits, among other factors, to bring their parts into compatibility with 32” sizes. However, some argue that it is simply a “literal gap in the market” that is being “targeted for sales [in a tough time]”—but they admit it’s going to just continue to take off and must be something we have to come to terms with.

Key meetings were taking place with brands like DT Swiss, Shimano, and Schwalbe, and understandably the press was not openly welcomed for unscheduled visits. It indicates that major transactions were still taking place, with many exciting ideas and proposals in the works—but not yet made public. Hush hush.

Another subject on the lips was venues. Not only here, but also at the recent Eurobike in Frankfurt. "The value of Eurobike is being lost,” said one European rep. “The focus was missed, and many big brands didn’t attend. The costs are getting crazy for booths, dealers, and partners, so visitors need to pay more.” Congestion, overcrowding, and a lack of transportation options were mentioned in relation to Eurobike 2025, which was held during the same week in the same city as the European Ironman Championship—adding to the transportation dilemma and overbooking in hotels the city faced.

The new Expo Center in Taichung has been completed, and discussions about moving TBW there have heated up, but many people emphasize the importance of staying at the Splendor, Evergreen, and Tempus Hotels due to their proximity to each other, easy transportation links, and center-of-city atmosphere. Even if the new location is grand and spacious, it may not provide all of these benefits in the short term.

“The uniqueness of TBW means we can have a few intimate conversations per day without being out in the public; it's probably the best way to organize it,” said Thomas Ettema, Head of Enviolo’s Product Management.

Some of the people we spoke with have been coming to the exact same hotel suite for over ten years, with one rep even stating that it was their twentieth year. Many international visitors visit Taiwan twice a year, for the Taipei Cycle Show in Nangang in March and the Taichung Bike Week in the fall (which began earlier this year). Many are comfortable with the setup and familiarity. Without trying to fuel the speculation, the decision is still unknown; it was something seen in other printable media and online sites around the week too, so it was on the lips and mattered to some.

The hotels are eager to preserve their yearly "tradition." Many local bars and restaurants around Taichung have also recognized the potential of TBW and offered promotions and additional events welcoming international visitors.

Vee Tire CCO Bike Sukanjanapong always passionately talks about the company's progress. (Pic: Ash Suter) 

The Bosch E-Bike Systems team discussed their desire for their fleet API to take off. (Pic: Ash Suter) 

ITM General Manager Luigi Seghezzi proudly singles out their new VOLATA rims. (Pic: Ash Suter) 

TOKEN have been working on USB-C ready products to meet EU regulations. (Pic: Ash Suter) 

RSP’s chain wax has been gaining in popularity since the Tour De France, and they specialize in suspension lubrication. (Pic: Ash Suter) 

Posted date : 2025-09-24 21:13:28

Text & Photo: Wheel Giant

On September 24, 2025 (U.S. Eastern Time), the U.S. Customs and Border Protection (CBP) issued a Withhold Release Order (WRO) against Giant Group’s manufacturing facilities in Taiwan, suspending the import of bicycles, bicycle parts, and accessories into the United States.

In response, Giant Group issued the following four official statements:

1. Commitment to Company Values and Concrete Actions

Giant Group upholds the core values of respecting human rights and safeguarding labor conditions, and has taken the following actions:

Since January 2025, the company has fully implemented a Zero Recruitment Fee Policy, under which all recruitment, agency, and government fees for newly hired migrant workers are borne entirely by the company.

By the end of 2024, Giant completed improvements to employee dormitories, providing safer and more comfortable living conditions.

2. Petition for Revocation of WRO and Clarification of Facts

Giant Group has established internal monitoring mechanisms and third-party audits, and continues to conduct due diligence to ensure all operations comply with international human rights and labor standards. The company will file a petition with CBP to seek revocation of the WRO and demonstrate that appropriate corrective measures have been implemented.

3. Scope of Impact and Contingency Measures

This WRO applies only to products manufactured in Taiwan and exported to the U.S. Supply and sales in other markets remain unaffected. In the short term, shipments to the U.S. may face delays, detentions, or returns. Giant has already activated contingency mechanisms and will work closely with CBP and business partners to minimize the impact.

4. Ongoing Transparent Communication

Giant Group will continue to safeguard labor rights with concrete actions, ensuring transparency, fairness, and alignment with sustainable development values. The company will also keep stakeholders updated on progress and maintain open communication to foster a responsible and sustainable industry environment.

Taiwan’s Ministry of Economic Affairs (MOEA) emphasized its close attention to CBP’s announcement, which indicated suspicions of forced labor in bicycles, parts, and accessories manufactured by Giant in Taiwan.

The MOEA stressed that Giant is a globally recognized bicycle manufacturer, and in order to protect the company’s international reputation, it will cooperate with the Ministry of Labor to help promptly resolve any potential forced labor issues, aiming for an early withdrawal of the WRO. According to Giant Group’s filing, the order is estimated to affect approximately 4–5% of the company’s consolidated revenue.

The WRO was issued under Section 307 of the Tariff Act of 1930 (19 U.S.C. §1307). This is the third WRO issued by CBP in 2025. To date, CBP has placed WROs on 53 companies across China, Japan, Korea, and now Taiwan (including Giant) over forced labor concerns, prohibiting their related products from entering the U.S. market.

Posted date : 2025-09-22 04:49:49

Text & Photos: Wheel Giant

KMC GO Chain Wax

KMC introduces the GO Chain Wax, formulated with 100% natural wax that is fully biodegradable and solvent-free. Eco-friendly and non-toxic, it’s safe for both riders and the environment. Once applied, the wax forms a durable protective layer that repels water and dust, reduces friction, and enhances shifting smoothness and drivetrain efficiency. The product can be applied by brush or spray, making maintenance quick and convenient while extending the lifespan of chains and drivetrains.

Kenda K1265 Enduro & Cargo Tires

This year, Kenda launches the K1265 Enduro Double Black, engineered for a balance of grip and stability with its next-generation Enduro casing. Featuring an upgraded endurance compound, the tire delivers 30% faster rolling and 50% longer lifespan compared to its predecessor, with reduced tread wear and enhanced puncture protection. The new casing supports popular gravity tire profiles, offering excellent support and responsive handling.

For heavy-duty and e-Cargo use, the Kenda E-Venture Cargo tire employs a triple-compound construction that integrates high-performance tread rubber, a protective base, and crack-resistant SW rubber. The Cargo casing incorporates reinforced aramid strands, providing exceptional puncture resistance and up to 200 kg load capacity, while maintaining low rolling resistance and a sporty ride feel. Certified to ECE-R75 standards and equipped with reflective sidewalls, the tire is available in multiple sizes to suit diverse conditions.

Velo Eco-Friendly & High-Performance Grips and Tapes

From left to right:

A lightweight grip featuring Velo’s patented Ultra Light Foam (VULF) material, combining low weight with durability and comfort.

An eco-friendly grip made with 80% recycled ocean waste materials, designed under the concept of “Easy use, Easy recycle,” balancing sustainability with practicality.

A new shock-absorbing bar tape, offering superior vibration damping and enhanced comfort for long rides.

Wellgo Latest Pedals

On the left, a city bike pedal with a clean, minimalist design made from injection-molded plastic for a balance of durability and aesthetics. On the right, a large-platform BMX/MTB pedal engineered for stability and pedaling comfort.

SR Suntour Mobie 34L Cargo Fork

The new Mobie 34L fork is purpose-built for e-Cargo bikes, with “L” standing for lightweight. It features a 15 mm thru-axle, magnesium lowers with integrated fender mounts front and rear, and an aluminum crown and steerer tube with a pre-set light mount. The EQUALIZER air spring system automatically adjusts positive and negative chambers based on rider weight, eliminating the need for manual pressure settings.

Novatec R4 Gen5 Carbon Wheelset

The R4 Gen5 features a 45 mm full-carbon rim optimized for aerodynamics, paired with SAPIM spokes. A newly designed 2:1 straight-pull hub enhances stiffness and efficiency while significantly reducing weight compared to the previous generation, making it ideal for climbing. Built to Novatec’s Premium Dual Ratchet System, its 36T ratchets deliver quick, stable engagement with a 10° POE for rapid response and efficient power transfer.

Marwi Folding Pedal Series

Marwi debuts a complete family of pedals, ranging from entry-level injection-molded non-folding models to metal die-cast versions, standard folding pedals, and reinforced folding designs. All models feature Marwi’s patented sandpaper-style anti-slip surface. The reinforced version, with a unique “ingot-style” shape, combines performance and style, catering to a wide range of rider needs.

KS Wireless Dropper Seatpost

The KS wireless dropper seatpost offers responsive control with a fully waterproof and dustproof design, ensuring reliable performance in all riding conditions. Easy to operate and built for durability, it provides riders with smooth, precise seat height adjustment at the touch of a button. (Left: KS General Manager Martin Hsu)

Kynamic e-Bike System Integration Services

Kynamic, a KMC subsidiary, provides end-to-end e-Bike solutions covering electronic system design, hardware-software integration, sales, and after-sales support. Leveraging SaaS technology, the company delivers real-time and efficient services to brands, assemblers, distributors, and consumers. With access to global resources and logistics centers, Kynamic aims to build a complete e-Bike ecosystem and total solution platform for reliable, professional, and comprehensive support.

Jalco Dual-Layer Patent Fender

Jalco introduces a patented dual-layer fender structure, incorporating hidden grooves for easy cable routing and improved structural strength. The enhanced rigidity even allows racks to be mounted directly on the fender, simplifying specifications. To accommodate variations in 29-inch frame geometries, the adjustable mounting design enables compatibility across different frames while reducing SKU requirements and inventory pressure.

STBM eCHECKER Test Bench

In response to the growing demand for E-Bike testing, STBM has introduced the German-made eCHECKER test bench. The system features realistic pedal force simulation, ultra-fast setup in under 30 seconds, and automatic test report generation. It complies with EN15194 and REACH (R200) standards, with a sampling rate of 100 Hz.

Built with a flexible modular design, eCHECKER is compatible with two-wheel, four-wheel, and cargo bikes, making it suitable for R&D, compliance testing, and end-of-line inspections. The platform supports all mid-drive and rear-drive systems.

Through a partnership with STBM, manufacturers in Taiwan and across Asia now benefit from localized support and services, eliminating the need to coordinate directly with the German headquarters—streamlining product testing and system setup.

Posted date : 2025-09-21 22:18:02

2025 Taichung Bike Week: Venue Isn’t the Issue—Missing Buyers Are the Real Challenge

Text & Photos: Daphne Chen @ Wheel Giant

This year’s Taichung Bike Week (TBW) unfolded under a noticeably subdued atmosphere, mirroring the sluggish global market demand. A common question echoed across the show floor: Where have the buyers gone—and why aren’t they coming?

Many leading component suppliers admitted that the number of meetings with customers this year has dropped to just one-third of what it used to be. Even when buyers did show up, most visits were more courtesy calls than business opportunities. Conversations centered on a variety of practical issues: some discussed new specifications, others negotiated delays on undelivered orders, some pushed for urgent shipments, many came simply to maintain relationships over meals and drinks—and in the least welcome cases, buyers pressed for discounts and price cuts.

Such dynamics have prompted the industry to reflect: Should Taichung Bike Week continue next year? If so, should it remain in hotel venues or shift to a dedicated exhibition center? Yet the deeper and more pressing question goes beyond whether and where—it is: Where are the orders? How can we bring buyers back? How can we spark new demand in the market?

Beyond the exhibition itself, the timing of TBW also deserves careful evaluation. Does it truly align with the industry’s cycle and buyers’ needs? After all, as long as there is market demand and buyers are willing to come, the show can succeed—whether held in hotels, new venues, or even another city. Conversely, without relevance or attraction, the format and location are meaningless.

This line of questioning extends to the Taipei Cycle Show in March as well. Does it still serve a critical role? Is its timing still suitable? What tangible value does it deliver to the industry? These are urgent issues that require collective consideration and strategic coordination.

As the event concludes, the real challenges lie ahead: How should the industry reposition itself? How can companies plan proactively for the next cycle? What direction should the next step take? These questions, more than the debate over next year’s event, will ultimately define the future.

Posted date : 2025-09-16 08:24:13

Text & Photos: Daphne Chen@ Wheel Giant

Taichung, Taiwan — September 16, 2025 — The 2025 Taichung Bike Week officially kicked off today, running from September 16–19 across three venues: The Splendor Hotel, Evergreen Laurel Hotel, and Tempus Hotel. A total of 320 domestic and international exhibitors joined this year, representing an 11% drop from 360 in 2024. The opening day, however, saw relatively sparse crowds, with fewer international buyers in attendance, creating a noticeably quieter atmosphere compared to previous years.

Exhibitors reported a significant drop in meetings, with most managing only two to three appointments on the first day. While some at Evergreen and Tempus expected more activity on Day Two, overall meetings were down 20–50% from last year. U.S. buyers were particularly scarce, while European buyers were present but still below past levels. Industry participants attributed this to global inventory pressure, the upcoming Sea Otter Europe show in Spain (Sept. 19–21), and U.S. tariff issues, including Section 232 measures. Many U.S. clients had already finalized specifications a month earlier, reducing the need to attend.

As host city, the Taichung City Government held a press conference themed “Sustainable Green Living: Walk and Ride Taichung” at Evergreen Hotel. Legislative Yuan Vice President Chiang Chi-chen attended, highlighting Taichung’s 93 cycling routes covering more than 780 km — the most in Taiwan — and stressing the city’s ambition to become a true “International Bicycle Capital.”

Huang Yu-shan, Secretary-General of the Taichung Industrial Development and Investment Promotion Committee, emphasized Taichung’s role as a global hub for premium bicycle production and R&D. She noted that Mayor Lu Shiow-yen is actively promoting the “Front Shop, Back Factory Free Port” policy to elevate Taichung industries onto the global stage. With the Taichung International Convention and Exhibition Center set to open by year-end, it is expected to host future world-class trade shows.

This year, organizers integrated sustainability and low-carbon travel into the event. In collaboration with the Industry Story House Association and Citizen Sustainability, the show promoted the “Carbon Bank” personal carbon ledger alongside the “Ride Out Taichung” cycling app. Visitors can navigate four curated bike routes linking factories, shopping districts, and cultural sites, earning carbon points that can be redeemed for discounts or products — creating a “ride-and-reward” cycle that blends tourism, lifestyle, and sustainability.

Another hot topic on opening day was the venue for the 2026 Taichung Bike Week. While next year’s dates are set for September 15–18, the question remains whether the event will remain hotel-based or move to the soon-to-open Taichung International Convention Center. The Taiwan Bicycle Association said the current “hotel-style exhibition” format will continue for now, but discussions are ongoing.

Although the first day lacked its usual bustle, Taichung Bike Week remains a vital platform for global industry networking and continues to play a pivotal role in the international bicycle supply chain.

Posted date : 2025-09-16 07:50:38

Text & Photos: Daphne Chen@ Wheel Giant

Folding bike leader Dahon Technology Industrial (02543.HK) was officially listed on September 9 on the Hong Kong Stock Exchange, becoming the first Hong Kong-listed company from mainland China specializing in folding bicycles. Founded by Dr. David T. Hon, widely recognized as the “Father of the Modern Folding Bike,” Dahon raised HK$392 million through its IPO at an offer price of HK$49.5 per share, drawing strong attention from the market.

A New Record in Hong Kong IPO History

Dahon’s IPO sparked extraordinary investor enthusiasm. The public offering attracted margin subscriptions totaling HK$262.194 billion, compared to just HK$39.2 million raised through the public tranche. This resulted in an oversubscription ratio of 6,688 times, setting a new record and surpassing the previous 6,288-times record set by Most Kwai Chung (01716) in 2018. Despite the absence of a clawback mechanism, a small reallocation of shares lifted the public offering portion to 15% of the total issuance.

Industry Leader with Strong Market Share

Founded in 1982, Dahon has pioneered folding bicycles for more than four decades. Dr. Hon, now 83, continues to be actively involved in the company’s operations. In 2024, Dahon commanded a 26.3% market share by retail volume and 36.5% by retail value in mainland China, maintaining its position as the undisputed leader in the folding bike sector. The company’s portfolio covers more than 70 models across premium, mid-range, and entry-level categories, catering to a wide range of consumer needs.

Financial Growth and Strategic Plans

Dahon reported revenue of RMB 450 million in 2024, up 50.2% year-on-year, with net profit and total comprehensive income rising 50.1% to RMB 52.3 million. The IPO attracted four cornerstone investors — Allianz Global Investors Asia Pacific, Greater Bay Area Fund, Harvest, and Vico Hong Kong — subscribing for shares worth a total of US$12.76 million.

According to the prospectus, the net proceeds from the IPO will be allocated as follows:

30% to modernize production systems and scale up operations

30% to strengthen the distribution network and brand development

30% to enhance R&D capabilities

10% for working capital and general corporate purposes

With its successful listing and historic IPO performance, Dahon is poised to further expand its leadership in the global folding bike industry while driving innovation and sustainability in urban mobility.

Posted date : 2025-08-20 00:05:20

Text & Photos: Daphne Chen @ Wheel Giant 

The Taiwan Bicycle Association (TBA) and the Taichung Industrial Development & Investment Promotion Committee announced after a coordination meeting on August 18 that the 2026 Taichung Bike Week (TBW) will take place from September 15 to September 18, 2026. The decision was made after listening to industry feedback and carefully reviewing Taiwan’s holiday calendar.

TBA Chairman Robert Wu emphasized that the association aims to set TBW as a fixed annual event in mid-to-late September, ensuring that international buyers can mark their calendars and make Taichung a must-visit every year. Given that Taiwan’s 2026 calendar includes several extended holidays—such as Mid-Autumn Festival and Teachers’ Day (September 25–28), National Day (October 9–11), and Retrocession Day (October 24–27)—the chosen dates are intended to give international visitors sufficient time for business meetings and factory visits, while also allowing exhibitors ample preparation time.

TBA Chairman Robert Wu.

For more than 20 years, TBW has been hosted across multiple Taichung hotels, a format that many buyers and exhibitors have found inconvenient due to the need to shuttle between venues. This may soon change with the opening of the Taichung International Convention and Exhibition Center, scheduled for completion at the end of this year. The new world-class venue will feature 4,500 exhibition booths and multiple conference rooms, offering a far more centralized and professional setting for future TBWs.

IDIPC Secretary-General Huang Yu-Shan.

At present, the final location for TBW 2026 remains undecided, as TBA continues discussions with industry players and consults with international buyers to determine the most suitable arrangement.

The Taichung International Exhibition Center is set to be completed and inaugurated by the end of this year.

Posted date : 2025-08-11 05:01:42

Text: Wheel Giant

Giant Group announced its 2025 first-half financial results on August 8, reporting consolidated revenue of NT$32.61 billion. Impacted by the stronger New Taiwan dollar, revenue fell 12.4% year-on-year, with a gross margin of 19.1% and net profit after tax of NT$560 million, down 66.7%. Earnings per share (EPS) were NT$1.42.

The Group’s ongoing inventory reduction has brought stock levels back to healthy pre-2019 levels, improving operational flexibility and capital efficiency.

Q2 Results Affected by Currency Fluctuations

Second-quarter revenue reached NT$15.75 billion, down 25.6% year-on-year, with a gross margin of 20.4% impacted by own-brand spring promotions and exchange rate volatility. Net profit after tax was NT$190 million, with EPS at NT$0.48. Excluding foreign exchange losses, EPS would have been NT$1.07.

OEM Growth Defies Market Trends

In the first half, OEM business grew nearly 30% year-on-year, driven by recovering demand in Europe. For own-brand sales, China remained conservative due to a high base last year, the U.S. faced headwinds from tariffs and economic conditions, while Europe showed moderate recovery.

Sports Marketing Success

At the 2025 Tour de France, Ben O’Connor of Team Jayco AlUla, riding the Giant Propel with CADEX wheels, claimed victory in the prestigious Stage 18 Queen Stage. In the women’s category, Liv AlUla Jayco secured a Stage 2 win, showcasing the superior performance and global leadership of the Group’s brands.

Global Footprint for Competitive Advantage

With manufacturing bases in Taiwan, China, the Netherlands, Hungary, and Vietnam, Giant’s flexible production network enables quick responses to changes in global trade and tariffs, strengthening its competitive edge.

Looking ahead, Giant Group noted that global inventory reduction efforts have delivered results. Despite macroeconomic challenges, the Group will continue leveraging its strong brand equity and short supply chain advantages to optimize operations, drive sustainable growth, and deliver premium products and services to consumers worldwide.

Photo: Giant

Posted date : 2025-07-31 23:05:01

Text & Photos: Daphne Chen by Wheel Giant

On July 31, the U.S. government officially announced that Taiwanese exports to the U.S. will be subject to a 20% reciprocal tariff starting August 1. While lower than the previously anticipated 32%, the rate still exceeds the 15% level granted to key allies such as Japan and the EU, drawing significant concern from Taiwan’s traditional manufacturing sectors—including bicycles, textiles, metals, and machinery. Semiconductor products remain the sole category exempt from the tariff.

President Lai Ching-te emphasized that the 20% tariff is a “provisional measure”, attributing it to the fact that Taiwan-U.S. trade negotiations are not yet finalized. “The U.S. has formally notified Taiwan’s negotiation team in Washington that the announced 20% is a temporary rate, and there is room for further adjustment,” President Lai said publicly. He further explained that the final summary meeting between the two sides has not yet taken place, and the U.S. imposed the 20% rate as a technical placeholder. If a formal agreement is reached, the rate could potentially drop to 15% or even 0%.

Taiwan’s representative office in Washington and the Executive Yuan’s negotiation task force have launched a new round of talks focused on trade agreements, supply chain cooperation, and the U.S. Section 232 tariff mechanism on steel and aluminum. Given the strategic complementarity of Taiwan-U.S. trade—particularly in semiconductors—Taiwan aims to strengthen bilateral investment and reinforce its image as a “trusted partner” in the global supply chain.

Hope for Further Tariff Reduction

Commenting on the newly announced 20% rate, TBA Chairman Robert Wu noted that Taiwan’s bicycle industry has long been deeply engaged in the U.S. market. While the 20% tariff is lower than the initially feared 32%, it remains significantly higher than the 15% rate offered to Japan, South Korea, and EU countries. “The pressure is still intense,” Wu said, urging the government to continue negotiations to secure equal treatment with other U.S. trade partners.

TBA Chairman Robert Wu.

Kenda Rubber Group Chairman Ying Ming Yang echoed this sentiment, stating that while the reduction from 32% to 20% is welcome, the rate still exceeds the level applied to most U.S. allies. He emphasized the importance of monitoring whether upcoming negotiations can bring the rate down to a more reasonable range. Yang pointed out that countries such as Japan, the EU, and several Southeast Asian nations have already secured deals reducing their tariff rates to 15% or lower. If Taiwan can finalize a “Trade and Security Agreement” with the U.S. within 90 days, the tariff could still be lowered; otherwise, the 20% rate may become a long-term burden.

Kenda Rubber Group Chairman Ying Ming Yang.

Margin Pressure and Stock Price Impacts

Bicycle manufacturers warned that the tariff will likely squeeze profit margins in the short term. Brands may ask OEM partners to absorb part of the cost. Taiwanese publicly traded bike companies have already seen their share prices drop in anticipation of this pressure. Some foreign analysts believe that if talks break down, companies may be forced to accelerate relocation of production bases overseas or adjust retail pricing.

Relocate, Absorb, or Pass It On

Industry consensus suggests manufacturers will face three choices if the tariff becomes permanent: relocate production, absorb the added cost, or pass it on to distributors and consumers. Some companies have already begun assessing overseas factory options, while some brands are exploring the possibility of setting up final assembly sites in the U.S. to avoid the high duties.

The Taiwan Bicycle Association (TBA) noted that, in addition to pushing for progress in trade negotiations in coordination with the government, it is also urging businesses to upgrade their product lines and transform their supply chains to add more value and cope with changing market conditions.

Though short-term challenges are unavoidable, the industry remains cautiously optimistic. A successful trade agreement could pave the way for renewed competitiveness. If the tariff is reduced to 15%, Taiwanese manufacturers would once again be on equal footing with major global rivals in the U.S. market.

Posted date : 2025-07-22 00:43:31

Text: Wheel Giant、Photos: ZEG

From July 11–14, 2025, Europe’s largest bicycle buying cooperative, ZEG, successfully brought its exclusive ZEG Bike Show back to its hometown of Cologne. Held in Hall 8 of Koelnmesse, the event attracted over 5,000 visitors and more than 400 member businesses, marking a 25% increase compared to last year’s participation at Eurobike.

The show featured over 100 exhibitors, including ZEG’s exclusive brands BULLS and PEGASUS, as well as partner brands such as HERCULES, KETTLER, i:SY, and FLYER. On a spacious 16,000-square-meter exhibition floor with dedicated test areas, visitors explored a wide range of 2026 model previews, parts, and accessories.

The event also served as the launchpad for the “60 Years of ZEG” Jubilee Campaign, which will include marketing initiatives, promotional activities, and special edition models from BULLS and PEGASUS in celebration of the cooperative’s upcoming anniversary in 2026.

ZEG Chairman Fred Schierenbeck emphasized the importance of the event’s return to Cologne:“The warm atmosphere and meaningful conversations show that returning to Cologne was the right decision. In such dynamic times for the bicycle industry, a strong and united presence is more important than ever.”

The ZEG Bike Show 2026 is confirmed to take place again in Cologne next July.

Posted date : 2025-07-20 19:50:05

Text: Wheel Giant

German direct-to-consumer mountain bike brand YT Industries has entered a self-administered restructuring process under German insolvency law, citing financial pressures from pandemic-era inventory surpluses, supply chain disruptions, and volatile market conditions—especially in the U.S.

According to founder and CEO Markus Flossmann, this move is a strategic effort to reset the company and secure new investments, rather than a shutdown. The company emphasizes that operations will continue as usual, including customer service, warranty support, and product availability.

YT’s popular models—including the Capra, Jeffsy, Tues, and Decoy e-MTBs—remain available online, with some discounts applied as part of inventory clearance. However, some customers have reported delayed shipments and refund issues.

Flossmann remains optimistic: “This is not the end. It’s a new beginning. We are working to emerge stronger and more resilient.”

As of mid-2025, YT is actively negotiating with potential investors while maintaining product development and brand presence. The restructuring comes as the entire cycling industry continues to grapple with post-COVID volatility and intensified price competition.

YT Industries CEO Markus Flossmann.
Photo: YT Youtube

Posted date : 2025-07-12 01:50:18

Text: Wheel Giant

Italian premium brand Campagnolo has unveiled the Super Record 13, the world’s first 2×13-speed wireless electronic groupset. Weighing just 2,445g, it delivers the fastest shifting on the market—2.1 seconds to upshift, 1.9 seconds to downshift—with race-ready ergonomics, modular gearing, and wireless precision.

The re-engineered ErgoPower levers feature a slimmer body, a flatter grip surface, and the return of Campy’s iconic thumb shifter, now upgraded with a Smart Button interface for full customization via the MyCampy app. The rear derailleur is more compact and lightning-fast, and the front derailleur uses a carbon cage with enhanced tire clearance and direct-mount installation.

With seven crankset options (from 45/29 to 55/39) and four cassette ranges (up to 11–36T), the system offers flexible gearing for all terrains. Magnetic charging, 750 km battery life, and cross-compatibility with SR12 add practicality.

Launched at a starting price of €4,300, the Super Record 13 signals Campagnolo’s bold return to the cutting edge, reaffirming its legacy of innovation—from the first 2×10 in 2000 to this historic 2×13 leap in 2025.

Posted date : 2025-07-12 01:41:15

Text: Wheel Giant

German premium e-bike manufacturer Riese & Müller has introduced a new textile repair kit, offering a sustainable solution for fixing minor damages to covers, seats, and bags. Each kit includes two original fabric patches and instructions, available in four color options via local dealers.

"With just a small piece of fabric, we can make a big impact," said Sarah-Helene Sowa, Head of Sustainability. "Instead of replacing an entire component, users can now easily repair damaged textile parts themselves or via local tailors—saving time, money, and resources."

The repair kit is part of Riese & Müller's broader circular design strategy, which emphasizes durability, repairability, and the use of sustainable materials. Other initiatives include reusable packaging, recycled aluminum frames, and zero-waste operations.

For its ongoing environmental and social efforts, Riese & Müller was honored with the 2025 German Sustainability Award. The company continues to lead the e-bike industry in merging innovation with ecological and social responsibility.

Photo: Riese & Müller

Posted date : 2025-07-03 22:07:23

Eurobike 2026 to Launch Dual-Brand, Dual-Focus Format with Mobifuture

Text & Photos: Daphne Chen by Wheel Giant

Eurobike organizer Fairnamic GmbH has announced the launch of Mobifuture, a new trade fair focused on urban ecomobility, debuting in June 2026 alongside Eurobike in Frankfurt.

Starting next year, Eurobike will sharpen its focus on sport, performance, and cycling culture, while Mobifuture will cover electric scooters, cargo bikes, microcars, sharing systems, and infrastructure for smart cities. The goal is to better serve both the high-performance cycling market and the fast-growing urban mobility sector with dedicated platforms.

Both events will run concurrently at Messe Frankfurt from June 24–28, 2026, offering distinct experiences and maximizing industry synergies.

Posted date : 2025-07-03 22:00:33

Text &Photos: Daphne Chen by Wheel Giant

On June 23, ahead of the 2025 Eurobike show, Bosch eBike Systems unveiled its new MY 26.0 product lineup at a global media event in Hofgut Mappen near Frankfurt. The launch marks a major upgrade across all key areas of its eBike platform—from powertrains and smart features to shifting and braking systems—catering to city riders, adventure cyclists, and everyday cargo users alike.

New Power: Performance Line PX

The highlight of the event was the introduction of the Performance Line PX, a premium drive unit designed for extended trekking and multi-day tours. Delivering up to 90 Nm of torque, 700 watts of peak power, and up to 400% pedal assistance, the PX weighs just 2.9 kg and offers a highly responsive ride.

Its intelligent sensor system adapts to terrain and riding style in real time, providing powerful support especially when starting on inclines or carrying heavy loads. Features like walk assist and hill-start support ensure confident handling even on steep trails.

More Power for City and Cargo Rides

Bosch also unveiled upgraded versions of the Cargo Line, Performance Line Speed, and Performance Line drive units, now lighter, quieter, and more powerful. The new Cargo Line delivers up to 100 Nm of torque and 750 watts of power, making it ideal for transporting children, groceries, or parcels with ease.

All drive units are part of Bosch’s Smart System and can be customized via the eBike Flow App, allowing riders to tailor performance settings to their preferences.

The updated range is complemented by the new PowerTube 540 battery, which offers extended range for both daily commutes and weekend adventures.

Smarter Shifting with eShift

Bosch continues to expand the capabilities of its eShift electronic shifting system, adding support for more drivetrain brands and models, with optimized automatic shifting algorithms for smoother gear changes.

Newly supported systems include:

* Shimano: XTR Di2, Deore XT Di2, Deore Di2

* TRP: A11, A10

* Classified: Bosch’s newest partner, enabling integration with its smart rear hub system

With eShift, gear changes are faster, more adaptive, and terrain-aware—ideal for everything from eUrban to eTrekking and eMTB bikes.

Upgraded ABS with Shimano Compatibility

The Bosch eBike ABS and ABS Pro systems have been further refined, now featuring enhanced sensors and software for more precise braking. For the first time, Bosch ABS is compatible with Shimano brake models, adding more options for riders and manufacturers.

Newly supported brake models:

* Shimano XTR

* Shimano Deore

* Shimano BR-MT420

* Shimano BR-MT200

In addition to continued support for Magura and TRP, this update ensures more consistent braking performance across all eBike categories—from city streets to mountain trails.

3D Maps & eBike Sharing

The eBike Flow App gains powerful new tools for modern riders. The 3D Maps feature provides immersive, topography-aware navigation to help users plan and follow routes with elevation data and terrain detail.

Another key addition is the eBike Sharing function, which now allows riders to share their eBike with up to five family members or friends. Each user can enjoy a personalized experience while the system manages access and settings securely.

All MY 26.0 components are OTA (Over-the-Air) updatable, keeping devices current with the latest software enhancements.

With the MY 26.0 series, Bosch eBike Systems demonstrates its commitment to innovation and rider-focused solutions. From power to precision, safety to smart connectivity, the new lineup is engineered to elevate every journey—whether it’s across the city or off the beaten path.

Posted date : 2025-07-03 21:44:57

Text & Photos: Daphne Chen by Wheel Giant

On the eve of Eurobike 2025, Germany’s bicycle industry association ZIV has reported modest but promising signs of recovery in the country’s bicycle market during the first quarter of the year.

Sales Up in Q1

According to ZIV CEO Burkhard Stork, market sentiment has improved among manufacturers and retailers, supported by stable economic conditions. In Q1 2025, 885,000 bicycles and e-bikes were sold in Germany—a nearly 11% increasecompared to the same period in 2024. E-bike sales alone grew by 11% to 500,000 units.

However, sales dipped slightly in April and May, reducing the year-on-year growth for spring as a whole to about 5%. Inventory levels continued to decline, particularly in retail. Demand remained strong for sport bikes like road and gravel bikes, and e-MTBs were especially popular.

Strong Production Growth

German production rose significantly, with 760,000 bikes and e-bikes manufactured in Q1—up 13.5% year-on-year. E-bike production grew by 16%, while standard bikes increased by nearly 10%. Stork cautioned that first-quarter production is often seasonal and not a clear annual indicator, but confirmed that “we’ve made it through the lowest point.”

Exports and Imports Surge

Exports also increased, with 338,000 bicycles and e-bikes shipped abroad—up 16% from Q1 2024. Imports surged nearly 28%, reaching 640,000 units, including a 30% rise in bicycles and a 24% jump in e-bikes.

Outlook Cautiously Optimistic

ZIV remains cautiously optimistic, noting that while growth figures are strong, they are partly due to a weak 2024 base. “We see light at the end of the tunnel,” said Stork, but warned that full recovery is unlikely before 2026.

Posted date : 2025-07-03 21:40:21

Text & Photos: Daphne Chen by Wheel Giant

Looking to electrify your bike without replacing it? Clip is the ultimate solution.

This is the world’s only truly plug-and-play eBike upgrade — no tools, no mechanical skills, and no permanent modifications needed. Just clip it on, and ride with electric power in seconds.

Key Features:

* No Tools Required – Installs in seconds without any technical know-how.

* Plug and Play – Clip it on and go. No pairing or setup needed.

* Removable Design – Weighs only 3.5 kg, easy to carry and remove anytime.

* Smart Range & Speed – Provides 10–15 km of assisted riding at up to 24 km/h.

* Universal Fit – Compatible with almost any bike: commuter, road, or mountain.

Built for Sustainability and Simplicity

Clip is more than a product — it’s a sustainable mobility solution. Instead of replacing your bike, upgrade it. The minimalist design keeps things clean, simple, and functional, while reducing waste and promoting reuse.

Video: https://youtu.be/j8QpNCUNSsw

Posted date : 2025-07-03 21:36:28

Text & Photos: Daphne Chen by Wheel Giant

At Eurobike 2025, Shimano officially unveiled bikes equipped with Q'AUTO, its new AI-driven automatic shifting system that requires no battery or charging.

Smart, Self-Powered Shifting

Q'AUTO uses a built-in dynamo inside the rear hub to generate power while riding, storing it in a small capacitor. It runs sensors and an AI engine to automatically select the right gear based on speed, cadence, and slope—without rider input.

Maintenance-Free Ride

The system shifts smoothly, one gear at a time, protecting the chain and drivetrain. Riders can also shift manually via wireless Di2 controls, with the system learning user preferences over time.

Coming Soon

Shimano will begin rolling out city, mountain, and gravel bikes with Q'AUTO in late 2025, offering a new standard for smart, hassle-free cycling—no batteries, no charging, just ride.

Posted date : 2025-06-22 02:19:21

Text: Wheel Giant

The 33rd edition of Eurobike will take place from June 25 to 29, 2025, at Messe Frankfurt, Germany. As one of the world’s leading platforms for bicycles and sustainable mobility, this year’s show will once again feature three business days for trade visitors followed by two public festival days. It will bring together top global brands, startups, and cutting-edge technologies.

Key focuses of the 2025 edition include gravel bikes, e-drive systems, and urban mobility solutions. With their versatile terrain capability, gravel bikes have emerged as a fast-growing category that many brands are now prioritizing. Several major players are expected to debut their 2025 innovations, including high-performance frames, electronic shifting systems, and smart control components.

WTB and Valeo have announced plans to unveil their latest products, such as a new e-bike drive unit with 7-speed automatic transmission and high torque, designed for both city commuting and mountain riding. Innovations in lighting systems, wheelsets, and sustainable materials are also expected to take center stage.

Organizers estimate that the show will host around 1,900 exhibitors and attract over 35,000 trade visitors, with more than 30,000 cycling enthusiasts expected during the public weekend. Eurobike 2025 is set to be the premier platform to capture the latest trends and innovations shaping the global two-wheeler industry.

Longtime industry media outlet Wheel Giant will also be exhibiting at Eurobike 2025. Visit them at Hall 9.0, Booth C45, where industry professionals are welcome to pick up free copies of the Taiwan Bicycle Source (TBS), Global E-Bike Source (EBS), and a wide range of updated information and resources on the global bicycle industry.

Posted date : 2025-06-20 04:51:19

Text & Photo: Wheel Giant

Gallop Electric (Suzhou) Co., Ltd., a newly established company specializing in electric motorcycle drive systems, is making headlines with the launch of its advanced semi-solid-state battery solution, aimed at significantly improving the safety, durability, and environmental adaptability of electric mobility products.

The company is led by Sunny He (He Xianbing), co-founder of Bafang Electric (Suzhou) Co., Ltd., one of the world’s leading e-bike drive system manufacturers. With over two decades of experience in the electric two-wheeler industry, Sunny He has long been committed to advancing battery safety and system integration.

In September 2024, Sunny He led the acquisition of Bafang’s electric motorcycle division, where he had laid the groundwork for product and market development since 2021. He then formally spun off the division as an independent company, Gallop Electric, to focus exclusively on the electric motorcycle market. Gallop now fully owns and operates the T&D brand, originally incubated under Bafang.

“I’ve always believed in staying young at heart and challenging myself,” Sunny reflected. “Opportunities for entrepreneurship don’t come often. I’m fortunate to have caught this second wave.”

Over the past few years, Sunny’s team has worked closely with global motorcycle brands to co-develop solutions that address the high safety, long cycle life, and extreme temperature requirements of electric motorcycles—demands that conventional NCM lithium batteries struggle to meet. Through persistent R&D and collaboration with leading battery manufacturers, Gallop successfully finalized a semi-solid-state battery formula and implemented it in electric motorcycles in early 2023.

In 2024, the company began applying this mature solution to electric pedal-assist bicycles (EPACs), achieving double the battery life, enhanced performance in high and low temperatures, and greater overall safety. The batteries are designed for a 7-year service life and a 5-year warranty, setting a new industry benchmark.

As a brand, T&D has already built a strong technical foundation with five major product lines and full integration capabilities—covering motors, batteries, controllers, and system solutions. Under Gallop Electric, T&D is now positioning itself for the next wave of global growth in Southeast Asia, Europe, and North America, emphasizing localized innovation and differentiated strategies.

“With a strong technical base, global partnerships, and a stable, experienced team, Gallop is committed to delivering smarter, safer, and more enjoyable riding experiences for electric two-wheeler users worldwide,” said Sunny He.

Gallop Electric (Suzhou) President Sunny He.

Posted date : 2025-06-11 04:10:06

Text: Wheel Giant、Photos: Astro Tech

A Strategic Leap Toward Smart and Sustainable Global Manufacturing.

As global markets continue to shift at unprecedented speed, ASTRO TECH is stepping up to meet the challenge—by laying a solid foundation for its next-generation manufacturing capabilities. On June 10, 2025, the company officially broke ground on a new factory in Vietnam’s Phu Chanh Industrial Zone, marking a bold move in its international expansion journey. With mass production slated for Q4 of 2026, this strategic investment is not just about growing capacity—it’s about shaping a smarter and more sustainable future for the global bicycle industry.

A New Hub for Innovation

Spanning 68,000 square meters, the Vietnam factory is designed as a state-of-the-art production hub for aluminum bicycle frames, with an impressive annual output of 800,000 units. Backed by a USD 30 million investment, the project reflects ASTRO’s commitment to both performance and responsibility.

Of this investment, USD 20 million is dedicated to building an ESG-compliant facility that meets LEED green building standards, ensuring high energy efficiency and a minimized environmental footprint. An additional USD 10 million will power the installation of cutting-edge automation equipment, boosting overall production capacity and enhancing operational competitiveness on the global stage.

Smart Manufacturing in Action

At the heart of ASTRO’s Vietnam plant is a fully automated smart production system, seamlessly integrating MES (Manufacturing Execution System), QCS (Quality Control System), and AI-driven technologies. The result is a digitized, energy-efficient, and highly flexible manufacturing process—one that not only shortens lead times and elevates quality, but also delivers the agility needed in today’s fast-evolving mobility market.

Modular Thinking, Premium Results

ASTRO is also raising the bar on design and technical integration. The new facility will feature a modular frame design platform engineered for compatibility with global e-bike system leaders like Bosch, Shimano, and Yamaha. Coupled with an integrated aluminum alloy manufacturing process and high-efficiency coating technologies, ASTRO aims to improve structural performance, finish quality, and production cost-efficiency—all while maintaining rapid development timelines.

Building Sustainability into the Core

More than just a manufacturer, ASTRO is a committed steward of sustainability. From the factory’s LEED-compliant design to production processes aligned with ISO 14064-1 (greenhouse gas inventory) and ISO 14067 (carbon footprint) standards, the company is proactively supporting carbon reduction, energy conservation, and the principles of a circular economy. These initiatives aren’t just checkboxes—they are cornerstones of ASTRO’s long-term ESG strategy.

Shaping the Future, Together

With over 30 years of industry expertise, ASTRO TECH continues to push forward with a mindset of continuous innovation. This new Vietnamese base marks a critical milestone in its evolution—from a trusted supplier to a global solutions partner dedicated to smart, agile, and sustainable manufacturing.

As ASTRO sets its sights on Europe and beyond, the company invites industry partners and mobility innovators to join the journey. ASTRO will be exhibiting at Eurobike 2025 at Hall 8, Booth H08. Industry professionals are warmly invited to visit the booth for exchanges and potential partnership opportunities.

Posted date : 2025-06-10 21:26:44

Europe’s E-Bike Surge: Tony Grimaldi Calls for Global Industry Unity

Text & Photo: Wheel Giant

Interview with Tony Grimaldi, CEO of Cycleurope & President of Cycling Industries Europe.

Europe is undergoing a mobility shift—and e-bikes are leading the charge. Tony Grimaldi, CEO of Cycleurope and President of Cycling Industries Europe, sees this as a golden opportunity for global cooperation, especially with experienced partners like Taiwan.

A Historic Turning Point

In April 2024, the EU officially recognized cycling as a full-fledged mode of transport with the EU Declaration on Cycling, marking a significant policy milestone. “It’s a clear sign that cycling now sits alongside cars, trains, and aviation in the transport conversation,” Grimaldi notes.

This declaration also embeds cycling into the EU's Mobility Transition Pathway, ensuring strategic support for infrastructure, manufacturing, and innovation under the Green Deal.

E-Bike Sales Soar

E-bike sales in Europe have skyrocketed. In 2024, they made up over 50% of total bicycle sales in major markets like Germany and the Netherlands. Forecasts suggest sales could hit 10 million units annually by 2030.

“E-bikes are no longer niche—they're central to everyday mobility,” says Grimaldi.

Four Keys to Industry Growth

1. Resilient Supply Chains

“Post-COVID, Europe wants local, integrated, and transparent supply networks.” Taiwanese firms that adapt to this model will thrive.

2. Smart Innovation

E-bikes are becoming digital platforms with features like anti-theft GPS, app connectivity, and AI maintenance.

3. Sustainability First

“Sustainable production, battery recycling, and carbon tracking are becoming must-haves—not extras.”

4. Evolving Retail & Service

“As more people ride daily, after-sales support and tech-enabled servicing are the next frontier.”

A Global Future

Grimaldi emphasizes that Europe’s cycling transformation is open to global partners. “Now’s the time to invest and collaborate. Taiwanese companies are already strong allies—we welcome deeper cooperation to shape the future of mobility together.”

Posted date : 2025-06-08 18:49:49

Leading Through Change

Edward Benjamin on the Future of Bicycles and E-Bikes

Text & Photo: Wheel Giant

Interview with Edward Benjamin, Chairman of the Light Electric Vehicle Association (LEVA)

As of May 2025, the global bicycle industry is navigating uncertain yet transformative times. Edward Benjamin, a 56-year veteran in the field and Chairman of the Light Electric Vehicle Association, shares his reflections on the challenges, resilience, and opportunities ahead.

“We’re in interesting times—difficult, yes, but full of potential,” says Benjamin.

2024: A Challenging but Positive Year

While 2024 brought frustrations—especially with overstock and market slowdowns—Benjamin sees it as a positive year overall. The electric bicycle sector thrived despite difficulties in the traditional bike market, and over-inventory issues began correcting.

However, new hurdles have emerged: unstable tariffs, trade tensions, shipping delays, and inflation are complicating planning and pricing.

Why Remain Optimistic?

Benjamin is quick to highlight the growing need for bicycles and e-bikes globally. As more of the world’s population lives in dense cities, demand rises for compact, sustainable, affordable, and healthy transport.

“Bikes don’t pollute. They reduce noise. They’re energy-efficient, need less infrastructure, and they’re fun,” he explains.

He also emphasizes that the bicycle industry has always been a quiet engine of innovation, citing examples like carbon frames and lithium batteries that started in this sector.

A Call for Innovation and New Models

The traditional low-wage, export-focused manufacturing model is no longer sustainable. Benjamin advocates for:

1. Localized production through 3D printing and new materials

2. Smarter supply chains for e-bikes, which require motors, batteries, electronics, and skilled labor

3. Use of AI to enhance design and production

4. Broader collaboration across disciplines and regions

5. A Human-Driven Industry

6. Despite technological advances, Benjamin believes the heart of the industry lies in its people.

“Bike people are honest, resilient, and hardworking. We’ve endured 150+ years of change—and we’re still here, improving lives.”

He speaks fondly of global colleagues from Taiwan, China, Europe, and beyond, celebrating the diverse and sincere culture of the industry.

Looking Ahead

While near-term challenges remain, Benjamin urges the industry to adapt and stay hopeful.

“We’re not just making products—we’re providing real solutions for transportation, health, and sustainability. The future of bicycles and e-bikes is happening now. Let’s lead it.”

Posted date : 2025-06-04 04:02:34

Text : Wheel Giant、Photos: CSD

In response to global economic volatility and mounting industry pressures, Taiwan's bicycle giant Merida has launched a comprehensive supply chain resilience initiative in collaboration with nine key partners. The “2025 Merida JIT Collaborative Production Resilience Program,” implemented by the China Productivity Center (CSD), officially kicked off with a grand event held at The Splendor Hotel Taichung.

The event brought together Merida General Manager Vansen Tseng, CSD Chairman Ming-Da Hsieh, and executives from nine major suppliers, including Transart, Dragontech, VP, Velo, Limotec, FSA, Joytech, Sunnywheel, and Liow Ko—signaling a united front for transformation and future competitiveness.

Strengthening the Chain: Resilience + Collaboration

At the ceremony, Vansen Tseng emphasized that the shifting global trade landscape, particularly U.S. tariff policies, presents both pressure and opportunity for the bicycle industry. “Merida is not going it alone—we are advancing together with our supply chain partners to build a more resilient and competitive ecosystem,” he said.

Following the success of a smaller initiative last year involving five suppliers, this year’s program has expanded to include nine companies, focusing on resilient supply chains and collaborative production. Supported by both the government and CSD, the initiative aims to boost adaptability and foster a cooperative spirit across the production system.

Building the Next A+TEAM

CSD Chairman Ming-Da Hsieh recalled the legacy of Taiwan’s original A-TEAM, which helped establish the island’s global reputation in bicycle manufacturing. Facing new dual challenges—digitalization and sustainability—he affirmed that CSD will continue supporting the industry’s next transformation. “With this program, we aim to build the next ‘A+TEAM’—a more agile, globally-oriented manufacturing network,” he said.

From Core to Network: A Shared Journey

Merida Vice GM Leo Lai, who leads the program, explained that the initiative follows a “large guides small” model, encouraging deeper alignment between Merida and its suppliers. The program centers on two key strategies:

1. Enhancing each partner's resilience index

2. Promoting collaborative actions to achieve shared success

With a focus on talent development, co-creation, and collective progress, the 2025 plan seeks to unify resources, upgrade production processes, and deepen trust among partners.

This ambitious collaboration not only marks an internal upgrade for Merida and its partners, but also showcases a model for vertical integration and industry-wide synergy. Through strategic, system-driven transformation, Taiwan’s bicycle sector is poised to shine again on the global stage—ushering in a new era of innovation, resilience, and growth.

Merida GM Vansen Tseng.

Merida Vice GM Leo Lai.

Posted date : 2025-06-04 01:10:24

Text & Photos by Wheel Giant

At the remarkable age of 84, KHS General Manager Jack Hsieh captured the gold medal in the road cycling event at the 2025 World Masters Games, earning widespread admiration. Held in Taipei, Taiwan, the road race took place on May 28, and Jack was the oldest competitor in the cycling events at this year’s Games.

Jack began serious cycling only at the age of 60, but his passion has only grown with time. His cycling adventures have taken him across Taiwan and beyond, and he has completed an incredible 22 full rides around the island to date. Along the way, Jack has generously shared his knowledge of cycling techniques, sports science, and health insights, and has been a strong advocate for cycling safety. He truly exemplifies the spirit of “ride for life, learn for life.”

When asked about his motivation to join the Masters Games, Jack laughed and said, “I just wanted to show off a little! After all, how many 84-year-olds can still ride 100 kilometers?” Through his participation, Jack hopes to inspire more people to embrace cycling as a way to stay healthy and active, while also proudly promoting the KHS bicycle brand.

Jack extended his heartfelt thanks to his son Henry, who trained and rode alongside him for over six months leading up to the event and throughout the competition. An avid athlete, Henry has completed both a 226K full-distance Ironman triathlon and a 113K middle-distance triathlon (also known as a Half Ironman). The father-son duo shares a deep passion for sports and endurance challenges.

At 84, Jack Hsieh has been cycling for over 20 years and still rides his e-bike daily for fitness and leisure. He dedicated six months to road bike training in preparation for the race.

Jack Hsieh (left) and his son Henry Hsieh (right) joyfully pose for a photo to celebrate the gold medal victory.

Posted date : 2025-05-22 22:38:34

Text: Wheel Giant

In response to new U.S. reciprocal tariffs, Taichung Mayor Lu Shiow-Yen has announced a subsidy program to support local industries, including the bicycle sector, in expanding their international market presence through trade show participation. On May 21, the Taichung City Government confirmed that the first round of NT$25 million (approx. USD 780,000) in funding is ready and will benefit nine major trade associations, including those in the bicycle, machine tool, and aerospace sectors.

The subsidy initiative follows a strategic meeting held by Mayor Lu on April 7 with representatives from Taichung’s industry associations. Economic Development Bureau Director Chang Feng-Yuan stated that the funding process has been streamlined to quickly provide financial relief to companies facing export challenges due to the tariffs.

Priority for subsidies has been given to associations heavily impacted by the new U.S. tariffs. The selection considered the percentage of Taichung-based members and their past international exhibition participation. The subsidies will cover up to 50% of total project costs, specifically for venue rentals, booth setup, website translation, and digital platform development. Over 80% of the funds must benefit Taichung-based exhibitors to promote local industry growth and international competitiveness.

Hope Chou, Secretary-General of the Taiwan Bicycle Association, described the support as "a timely lifeline," enabling companies to maintain a strong presence at global trade shows.

Meanwhile, Taichung’s long-anticipated International Exhibition Center is expected to begin operations by the end of the year. This venue will further bolster international trade opportunities by hosting global exhibitors and buyers.

As part of these efforts, Taiwanese bicycle manufacturers—led by the Taiwan Bicycle Association and Wheel Giant Inc.—will participate in EUROBIKE 2025, held in Frankfurt from June 25 to 29. Wheel Giant emphasized Europe’s critical role in the e-bike market and pledged to support companies unable to attend in person through its Global E-Bike Source (EBS) catalog, ensuring continued international exposure and order opportunities.

Posted date : 2025-05-22 22:08:38

Text: Wheel Giant、Photos: Giant

Giant Group has opened its first brand experience store in Budapest on May 12, marking a significant milestone in the company’s expansion in Hungary. This follows the establishment of a manufacturing facility in Gyöngyös in 2019, further cementing the brand’s long-term commitment to the Central and Eastern European market.

Giant Group CEO Phoebe Liu emphasized the deeper meaning behind the store launch: “For Giant Group, cycling is more than just a sport or mode of transport — it represents a healthier lifestyle and a shift in how we live. This experience store is not just a retail outlet; it stands as a symbol of our passion for cycling, our drive for innovation, and most importantly, our long-term ESG commitment.”

The grand opening drew notable figures from Hungary’s cycling community, including riders from Jayco-AlUla and Kern Pharma, both set to participate in the Tour de Hongrie. The store aims to become a central hub for cycling enthusiasts, offering full-service solutions and hosting interactive events to promote cycling culture.

In parallel with its European expansion, Giant Group also announced the upcoming establishment of its 15th global sales company in Thailand, slated for January 2025. With 14 existing distribution points in the country, the company plans to open its first directly operated store in July 2025, positioning Thailand as a key ASEAN market.

Thailand’s bicycle market sees annual sales of approximately 2 million units, with an estimated market value of USD 150 million. Giant aims to become the leading imported bicycle brand in Thailand and actively promote a cycling lifestyle throughout Southeast Asia.

These strategic developments underscore Giant Group’s commitment to global growth, regional market cultivation, and long-term investment in sustainability and community engagement.

Giant Group CEO Phoebe Liu

Giant's first brand experience store in Budapest

Posted date : 2025-05-15 03:37:21

U.S.-China Tariff Cuts Offer 90-Day Breather for Bicycle Industry

Text: Wheel Giant

Following breakthrough trade talks between the U.S. and China in Switzerland earlier this May, the two nations announced a major agreement this week to reduce recently imposed tariffs by 115% for a 90-day period. Under the agreement, U.S. tariffs on Chinese imports drop to 30%, while China's tariffs on U.S. goods fall to 10% — a significantly deeper cut than markets had anticipated.

U.S. Treasury Secretary Bessent emphasized that neither side wishes for economic decoupling. Meanwhile, Chinese Vice Premier He Lifeng confirmed that both parties have agreed to establish a U.S.-China economic and trade consultation mechanism to support ongoing cooperation.

According to the latest update from the National Bicycle Dealers Association (NBDA), the reduced tariff rates will take effect starting May 14. Despite the sharp decrease from the original 145%, the overall tax burden on bicycles imported from China remains substantial. The breakdown of tariffs is as follows:

1. Road Bikes: 5.5% MFN (Most-Favored Nation) + 25% (Section 301 Tariff) + 30% (New Reciprocal Tariff) = 60.5%

2. Other Bicycles: 11% MFN + 25% + 30% = 66%

3. E-bikes: 0% MFN + 25% + 30% = 55%

The Section 301 tariffs are punitive duties imposed by the U.S. for national security reasons, particularly aimed at curbing illegal fentanyl trafficking from China. These tariffs remain subject to further adjustment within the next 90 days.

Taiwan’s Position and Cautious Optimism

From Taiwan’s perspective, the situation is slightly more favorable — for now. According to Robert Wu, Chairman of the Taiwan Bicycle Association (TBA), Taiwan-made bikes exported to the U.S. currently face an 11% MFN tariff plus a 10% reciprocal tariff, while e-bikes are subject only to the 10% reciprocal rate.

Although Taiwan retains a slight edge over Chinese exports under the new arrangement, Wu cautions that the outlook after the 90-day window is uncertain. He urges Taiwanese manufacturers to closely monitor evolving U.S. tariff policies, especially those involving Vietnam and Cambodia, as these could significantly reshape the global bicycle supply chain.

An Uncertain Road Ahead

The temporary tariff relief provides a welcome breather for the global bicycle industry, which has been grappling with rising costs, supply chain disruptions, and shifting consumer demand. However, the long-term picture remains uncertain. Companies will need to stay agile, revise strategies, and prepare for ongoing changes in the global trade landscape to maintain their competitiveness.

Posted date : 2025-05-15 03:20:54

Text: Wheel Giant

Four entrepreneurs from Quebec have acquired the assets of the iconic Rocky Mountain bike brand, following a court-supervised reorganization that began last year. The new ownership group, operating under the name Chaos Sports Inc., includes three partners affiliated with Quebec-based e-bike company Maui Bikes.

Despite the brand’s corporate headquarters being in Quebec, product development for Rocky Mountain will continue in North Vancouver, British Columbia, under the new ownership.

The new ownership team includes:

Jonathan Bourgeois, co-founder of Raccoon Skis and partner at Maui Bikes.

Christian Thibert, president of automotive distributor Thibert Inc., which owns Maui Bikes.

Patrick St-Denis, a veteran in sales with experience at Oakley, POC, and The North Face.

Jean-François Grenache, a specialist in marketing and business development.

“Rocky Mountain is more than just a name — it's a mindset, a culture, a way of experiencing the ride,” said St-Denis. “We’re stepping in with humility, energy, and determination. Our goal is clear: to honor what has made Rocky strong for over 40 years and to open a new chapter of growth.”

The brand is expected to relaunch during the 2025–2026 period. The new owners have committed to maintaining Rocky Mountain’s standards of quality, service, and support. Business operations, customer service, and after-sales support will continue without disruption. All existing warranties will be honored, and bike parts and components will remain available.

Posted date : 2025-05-13 01:56:01

Text & Photos: Wheel Giant

Giant Group held its board meeting on May 9 and approved the financial results for the first quarter of 2025. Thanks to a significant increase in contract manufacturing orders, the group's consolidated revenue reached NT$16.85 billion, marking a year-over-year growth of 4.9%.

Gross margin stood at 17.8%, with operating profit at NT$425 million, representing a decline of 21.7%. Pre-tax profit was NT$490 million, down 40.4% from the same period last year. Net income after tax came to NT$370 million, reflecting a 29.3% decrease. Earnings per share (EPS) for the quarter were NT$0.94.

On the branded sales side, performance was softer due to a high base in China’s domestic market last year. However, cycling remains popular in China, and both the U.S. and European markets are showing signs of stabilization. With the peak sales season approaching, demand is expected to pick up in the second and third quarters.

In response to rapid changes in global tariffs, trade tensions, and exchange rates, Giant Group is adopting a cautious strategy. Leveraging its global manufacturing footprint and operational flexibility, the company continues to demonstrate resilience and competitiveness. Giant is optimizing its factory advantages worldwide to minimize external shocks and seize emerging opportunities.

From May 5 to 8, Giant participated in the China International Bicycle Fair in Shanghai, which hosted 1,600 exhibitors and attracted over 200,000 visitors. The Giant brand showcased the industry’s first children’s balance bike made from recycled carbon fiber — the PRE rCARBON — along with a range of eco-friendly, low-carbon products. The presentation underscored Giant Group’s commitment to sustainability and received enthusiastic feedback from attendees.

Posted date : 2025-05-07 21:06:49

Quick-guard

The latest bike fender design combines functionality and style. Available in 70032C for road bikes and 70045C for gravel bikes, it protects against mud and water while maintaining a sleek look. The quick-attach mechanism ensures a secure, stable fit with minimal setup. Its minimalist design seamlessly integrates with the bike frame, offering superior performance without compromising aesthetics.  Perfect for both road and gravel rides.

GBA

The GBA all-in-one solution simplifies bike accessory installation, even for bikes without a built-in carrier. With a 15L capacity, it features a versatile frame adaptor that fits tubes from 8mm to 20mm and racks between 70mm and 220mm in width. The hidden AirTag compartment allows easy tracking for bike-sharing and tourism purposes, offering a cost-effective alternative to GPS systems. The adjustable clamps provide flexibility, ensuring a secure fit for various bike frames. This innovative product is ideal for bikers and organizations looking for an easy, budget-friendly solution.

Posted date : 2025-05-06 21:54:59

SwitchRail

Traditional saddles often feature a fixed rail system that can complicate disassembly and recycling, reducing overall resource efficiency. To address this issue, we developed a detachable rail design that allows users to easily disassemble the saddle. Another advantage of this system is its ability to extend the product’s lifespan. Consumers can simply replace the top without discarding the entire saddle.

Its rails emphasize recyclability and stability. Its comfort and professional design cater to users seeking high-quality products, symbolizing sustainable participation. Eco-friendly features also allow users to contribute to sustainability efforts, improving riding quality while promoting a green lifestyle. The easy-recycle rails reduce environmental impact during recycling, reflecting our commitment to resource circulation and eco-friendliness.

Velo Ultra Light Foam Grip (VULF)

l   Lightweight (around 5% less weight)

l   Anti-slip

l   Comfortable/softer touching feeling (comfortable enough to be used w/o gloves)

l   High shock absorption function, suitable for MTB users

Super Anti-Slippery Tape -VLT-5119

l   Durable and anti-slip (good for gravel or regular road bikers dislike wearing gloves)

l   Elastic and easy to wrap

l   Comfortable/softer touching feeling

l   Standard thickness 2.5mm, option for 3/3.5 mm thicker ones

l   W/double adhesive tape without residue left, W/General GEL, W/Smart GEL 

Posted date : 2025-05-05 22:45:33

KMC: Innovating Bicycle Drivetrains for Performance and Sustainability

The key to bicycle performance lies heavily in the drivetrain, with the chain serving as a core component that connects all parts regarding power. With over 40 years of expertise in chain manufacturing, KMC is a globally respected leader in the bicycle industry. Leveraging deep technical knowledge and mastery of chain design, KMC have developed advanced R&D capabilities and innovative manufacturing technologies.

With extensive expertise, KMC has introduced their new slogan “KMC DRIVETRAIN EX- PERT” along with the LINK DESIGN concept, ensuring the highest level of compatibility between KMC chains, chainrings, and cassettes. This results in a more efficient, durable, and smoother drivetrain system, elevating the riding experience to new levels.

Three Core Technologies of the LINK DESIGN Drivetrain System

X-Bridge: The special chamfering and widened internal bridge design of KMC chains perfectly complement KMC chainrings and cassettes. This significantly enhances shifting speed and stability, achieving an even more optimal gear-changing efficiency.

X-Link: The thick-thin tooth profile of KMC chainrings seamlessly integrates with KMC chains’ X-Bridge design reducing tooth interference. Even under the maximum chainline, the chain engages with precision, ensuring the best drivetrain efficiency.

X-Ramp: KMC cassettes feature specially engineered shifting ramps that perfectly align with KMC chain plates. Combined with precision tooth profiles, this design enables rapid gear changes while minimizing chain bounce, delivering FlowCONTROL - the smoothest shifting experience that you’ve never had.

By integrating these three core technologies, the KMC drivetrain system offers high power transmission efficiency, precise shifting performance, and exceptional durability, adapting to various riding needs. Whether for leisurely rides or professional challenges, the combination of KMC chains, chainrings, and cassettes delivers unparalleled  drivetrain efficiency and stability—an undeniable testament to KMC’s commitment to innovation and excellence.

HL1B: Unmatched strength, endless possibilities.

The HL1B achieves the highest strength in its design without increasing the overall weight. KMC has built a special structure that enhances strength, making the HL1B's strength up to 1350 kgf. An additional benefit from incorporating extra bushings inside the roller is a 30% increase in durability compared to the previous version. Combined with a special half-link structure, the HL1B integrates perfectly with any brand and size of bike. HL1B, with its exceptional high-strength design, is not only the top choice for BMX bikes but also the ideal option for durable E-CARGO bikes. Recognized for its outstanding quality and innovative technology, it has been honored with the 2025 TAIPEI d&I Award by iF Gold Award.

KMC GO Waxed Chain: Eco-friendly, Durable, Hassle-free

The KMC GO Waxed Chain is designed with long- term sustainability at its core. It utilizes biodegradable wax-based materials instead of traditional lubricants, significantly enhancing the durability of the drivetrain. This not only extends the product's lifespan but also makes the manufacturing process and daily maintenance more environmentally friendly.

Another key advantage of using the KMC GO Waxed Chain is saying goodbye to greasy, hard-to-clean chains and organic solvents, saving you cleaning time and allowing for a more enjoyable riding experience.

With its outstanding design, KMC GO has also been honored with the 2025 TAIPEI d&i Award by iF.

X Flat Chain: Compatible with SRAM Flattop

Technology for Enhanced Efficiency and Durability

The KMC X Flat 12-speed chain is specifically designed for SRAM Flattop technology, ensuring full compatibility with SRAM 12-speed drivetrains while delivering superior transmission efficiency with lighter weight. To align with the Flattop design, KMC has developed a narrower chain for precise shifting and a smoother riding experience. Engineered for strength and longevity, the X Flat 12-speed chain features a unique Flattop outer structure that effectively reduces dirt and debris from entering the drivetrain, reducing wear and significantly extending the lifespan of both the chain and drivetrain components. Experience a smoother, more durable ride with KMC’s advanced chain technology.

MissingLink Lever Plus Upgrade, the Ultimate Multi- Function Quick-Link Tool for Bike Maintenance

KMC continues to lead in bicycle tool innovation, expanding beyond drivetrain products to offer high-quality, cutting-edge repair solutions. In 2025, KMC launched the upgraded MissingLink Lever Plus — a versatile missing link tool designed to enhance bike maintenance efficiency.

This latest version retains essential functions like missing link removal and Presta valve core installation/removal with built-in integration for KMC’s mini chain tool, and a storage compartment for two missing links, making it even more convenient than ever. Engineered with an ergonomic design, it ensures an effortless and efficient repair experience.

As a global leader in bicycle chains, KMC is committed to providing innovative, high-quality cycling tools to meet the diverse needs of riders.

Posted date : 2025-05-05 01:32:00

Since 1990, Richmond has been producing unique, lightweight bicycles with elegant framesets, and have been equipping them with premium components. Richmond bikes today are stronger, faster, and more advanced than ever. They promise cyclists the ride of a lifetime and are even more in tune with current trends.

Expert engineers oversee and test every Richmond bike that leaves their factory in Taiwan, which is equipped with the latest technology.

These days, Richmond bikes come in many styles and are made to be specific to different e-bike series. They all feature a perfect fusion of European design cultures for pure elegance and aesthetic appeal.

e-SUV: Aluminum e-SUV, integrated battery D/T design, Shimano EP8+EN8036, CUES 11spd.

e-Road: Carbon e-Road, integrated battery D/T design, Shimano Ultegra Di2 & FSA E-system.

e-Gravel: Aluminum e-Gravel, integrated battery D/T design, Shimano GRX & FSA E-system.

Posted date : 2025-05-05 01:05:38

Taiwan Excellence Recognizes Leading New Designs from the Bike Industry

Bicycle-related companies among the winners of the 33rd Taiwan Excellence Awards include Giant, Kenda, Merida, and KMC, showcasing once again Taiwan’s strong competitiveness in the cycling industry through innovation and development.

Giant Manufacturing Co., Ltd.

TCR Advanced  SL 0-DA

This pro-level road bike is made for competitive road riders who obsess over performance—from grand tour pros like Simon Yates to everyday riders trying to reach a new level. The flagship TCR model combines its legendary ride quality with new system integration and construction methods to make it more efficient than ever. The down tube is significantly redesigned for improved aerodynamics and a new integrated cockpit, including the OverDrive Aero steerer tube and Contact SLR AeroLight stem, offers internal cable routing to further minimize drag. From the integrated seatpost to the CADEX WheelSystem with 40mm deep carbon rims, every component has been selected and tested for maximum system optimization.

Merida Industry Co., Ltd.

Silex Gravel Bike

When the gravel bike segment recently became the strongest-growing in the bicycle market, Merida’s Silex was selected by OFFROAD.CC as the best gravel bike of 2023 with this verdict: “Many contemporary gravel bikes are either too racy or too capable – both of which come with several trade-offs, but the Silex does a very good job of blending these two extremes.”

Also, Silex wins the 2024 Design & Innovation Award judged by the German media who comment on the Silex’s superiority: “Behind the racy silhouette, however, hides a thoroughbred all-rounder, a trusted companion for all kinds of two-wheeled adventures, from epic bike-packing tours to fast-paced post-work rides and authentic racing.”

Featuring its enhanced off-road handling through distinctive MTB-inspired geometry, Silex has been crowned with more honors such as the 2024 Taipei Cycle D&I GOLD Award judged by iF, and it’s the bike Matej Mohorič relied on to win the Gravel World Championship in 2023. What an amazing all-round gravel bike SILEX has proven to be.

Kenda Rubber Industrial Co., Ltd.

All-Weather Road Tires

The Kenda 4Titude GCT gravel tire is the ultimate choice for gravel cycling enthusiasts. It features a tubeless-ready GCT casing that reinforces the sidewall for improved stability and protection against punctures, making it the ideal choice for demanding terrain. Developed at the US Kenda Technology Center, the new compound used in 4Titude delivers exceptional grip, speed, and durability, making it suitable for both racing and long-distance touring. Its low rolling resistance allows for fast speeds on gravel trails and roads, while the tread pattern ensures reliable traction. Riders can feel confident knowing the latest tread pattern has been designed with a new rubber compound for optimum grip in all conditions. A newly-developed compound finds optimal grip in wet and cold conditions. The Gravel Casing Technology (GCT) casing is built with a stable yet supple fabric weaved into the sidewall that offers pinch protection, lateral stiffness and a fully-sealed tubeless interface. It can come tubeless-ready with the GCT casing.

Kenda Rubber Industrial Co., Ltd.

Airolution Gargo Bicycle Tubes

The use of e-logistics bicycles in Europe and the Middle East is expanding rapidly. Community logistics companies realize that such bicycles are a better “last mile solution” than trucks. Freight bicycles are also getting popular as amounting traffic worsens, whilst the weights of carried goods simultaneously gets heavier. As bicycle logistics evolve, the “Airolution Cargo Bicycle Tube” uses the latest technology to have a thickness of 2.25mm, compared with a tube’s traditional thickness of 1.0mm, improving air retention by 125%. The formula reduces the need for daily maintenance while improving against damage. The new carbon black can defend against punctures and is suitable for large-scale cargo bicycle fleets. Compared to standard tubes, the cargo tube extends air retention time by up to eight times, while maintaining the same weight. Non-polluting materials with low PAHs levels have been used for the construction of the tubes aiming to- wards sustainable goals that start from the enterprise contributing to the well-being of the environment.

KMC Chain Industrial Co., Ltd.

TT Racing Duo

“Beyond Limits” is the statement of intent from TT Racing Chain. Designed for speed, TT Racing Chain sets a new standard for bicycle transmission systems, embodying KMC’s dedication to near-perfection in every aspect from design to each component’s build. Through innovative technologies and material combinations, employing multiple delicate processes, KMC has altered the metal structure of the chain links, achieving optimal steel toughness and strength. This ensures a perfect compatibility with the rings, reducing energy loss caused by tooth interference. Precisely capturing every moment of shifting enhances riding efficiency by 10% at 45 km/hr - whether starting, sprinting, or cruising at high speeds. The TT 12, through comprehensive and precise tuning perfectly integrates with SHIMANO and SRAM transmission systems. Saving energy while pedaling makes the TT Racing Chain the definitive choice. Coupled with an unique layer featuring dazzling blue and purple hues, it aims to be the symbol of speed in the future. 

Posted date : 2025-05-04 22:37:01

As global environmental awareness rises, “circular economy” has become a key trend in industry development. Velo, a pioneer in sustainable design, has long been committed to resource reutilization, focusing on integrating circular economy practices at both internal and external levels. Internally, Velo emphasizes recycling, reusing, reducing waste, and redesigning, optimizing everything from material selection to production processes to minimize environmental impact.

In this context, Velo has partnered with SRAM, a globally renowned bicycle component brand, to implement the circular economy. SRAM’s ZIPP brand, known for producing high-performance carbon fiber components such as wheels, handlebars, stems, and seat posts, has been highly praised in the market. However, the issue of how to recycle the leftover carbon fiber material from the production process and retain its value has long been overlooked. While SRAM has developed a comprehensive carbon fiber recycling system, the challenge remains how to maximize the reuse of these materials, which is where this collaboration becomes essential.

With over 45 years of experience in the bicycle industry, Velo manufactures 12 million saddles annually and is actively exploring alternative materials to reduce carbon emissions. Through this collaboration, the two companies successfully combined recycled carbon fiber waste with nylon to create a high-performance bicycle saddle material, ensuring that the carbon fiber waste, which would other- wise lose its value, retains equal worth.

Additionally, with Velo and SRAM’s factories located less than 20 kilometers apart, the supply chain process and transportation costs have been significantly reduced, further lowering the carbon footprint of the product. This new material has passed Velo’s rigorous laboratory testing and verification, ensuring it meets production and performance requirements. It has now been successfully applied to high-end saddles.

Posted date : 2025-04-30 01:05:02

Giant Raises U.S. Prices by 10% as Taiwanese Bike Makers Rush Shipments Before Tariff Hike

Text & Photos: Daphne Chen (Wheel Giant)

As of April 10, the U.S. has temporarily suspended reciprocal tariffs on Taiwanese imports and is instead imposing a 10% baseline tariff until July 9. With import costs expected to rise sharply after this deadline, many American importers are scrambling to place orders and replenish stock in hopes of reducing future costs. However, companies still sitting on high inventory levels are not in a hurry to restock during the 90-day grace period, and many players in the market are taking a wait-and-see approach.

Some Taiwanese bicycle manufacturers report that they are currently expediting shipments due to clear instructions from U.S. buyers: all goods must arrive at a U.S. port and clear customs before 12:01 AM EDT on July 9. If customs clearance is not completed in time, reciprocal tariffs—up to 32% for Taiwan—will be reinstated. Several component makers have received rush orders and are working overtime to meet the deadline. Below is a summary of the current situation based on Wheel Giant interviews with five Taiwanese assemblers:

Giant Group: No Rush Orders Yet, Risk Remains Manageable

Giant Group has not received urgent shipment requests from its U.S. clients, nor has it initiated any expedited production or exports. The company notes that the U.S. accounts for about 9% of its global revenue in 2024. With a well-diversified global market, the overall business risk remains under control. In response to Specialized and Trek announcing price hikes, Giant Group officially raised the retail prices of all models in the U.S. market by 10% starting May 1.

Merida: Tariff Costs Absorbed by Clients

Merida reports that the U.S. market contributes around 10% to its total revenue. Previously, U.S. import tariffs on its products were based on tire width—5.5% for road bikes (under 28mm) and 11% for wider models. Clients with existing inventory have asked to delay shipments, but since Merida mainly produces new bikes, only a small portion has been postponed. As Merida’s export pricing is based on FOB terms, the tariffs are borne by U.S. importers, who are currently absorbing the costs.

Ideal Bike: Accelerating Shipments, Tariff Costs on Clients

According to GM Chen, Ideal Bike exports around 25% of its Taiwan production to the U.S. market. Customers have requested faster deliveries before the end of the 90-day window. To meet the requirement that all goods must clear U.S. customs before July 9, Ideal is scheduling shipments for early June. The company uses FOB pricing, meaning the 10% tariff is the responsibility of the customers. While some clients are passing the cost on to consumers, others are trying to negotiate for price reductions. Discussions are still ongoing.

Axman: Full-Speed Production to Meet Deadline

Axman states that about 30% of its sales come from the U.S. market. American clients have insisted that orders must ship and clear customs before the July 9 deadline to avoid the 32% reciprocal tariff. To meet this deadline, customers are requesting shipments by the end of May. Axman is now working intensively to adjust its production schedule. Negotiations over the 10% baseline tariff are still underway.

Ming Cycle: Clients Absorbing 10% Tariff

Ming Cycle, which derives around 20% of its business from the U.S., reports that customers are urging the company to ship all orders that can be completed within the 90-day window. This proactive stocking aims to avoid the steep tariffs expected after July. The company says that its clients are currently absorbing the 10% baseline tariff themselves.

Posted date : 2025-04-23 04:25:59

Text: Wheel Giant

On April 2, U.S. President Donald Trump announced the “Liberation Day Tariffs” policy, sending shockwaves through the global bicycle industry. Although the administration later introduced a 90-day grace period and reduced the tariff rate to 10% during this time—excluding China, which remains subject to higher duties—the global cycling sector remains on edge. In response, major U.S. brands have swiftly taken action, implementing price hikes, adjusting business strategies, and in some cases, even facing company closures.

Specialized Introduces Transparent Tariff Surcharge

Specialized was among the first to respond, informing retailers on April 9 that it would implement a 10% tariff surcharge as a separate line item on B2B invoices for its newly released Turbo Levo 4 e-MTBs, starting May 1. Orders shipped before that date will not be affected. The brand also announced that beginning in May, retail prices across its full lineup of bikes and equipment would increase accordingly. Specialized emphasized that by itemizing the tariff, consumers can clearly see the cost breakdown, marketing assets won't require updates, and the company retains the flexibility to adjust if government policies change.

Trek Implements Immediate Price Increases

Trek followed suit shortly after, notifying its dealer network on April 17 that immediate price increases would take effect across most Trek and Electra models. The company cited the need to address significant cost hikes driven by the new 10% tariff. In a strategic move to prevent retailers from stockpiling pre-tariff inventory, Trek also applied the increases to all backordered products. The company reassured dealers that while prices are rising, the value of their current inventory has appreciated, and future sales would generate higher gross profit margins.

Revel Bikes Shuts Down Amid Mounting Pressure

In contrast to the actions taken by industry giants like Specialized and Trek, Revel Bikes, a mountain bike brand based in Colorado, announced the closure of its operations on April 17, 2025. After struggling with significant financial challenges—product delays, mounting debt, and a weakened market post-COVID—Revel was unable to recover. The company has begun liquidating its assets and entered an orderly wind-down process, transferring control to the bank holding its senior debt. Revel's closure highlights the precarious financial landscape faced by smaller brands in the cycling industry, as many continue to grapple with the combined impact of rising tariffs and the lasting effects of the pandemic.

Industry at a Crossroads

While the new tariffs have been temporarily reduced to 10%, they are part of a broader strategy aimed at enforcing trade reciprocity. This move, however, is placing additional pressure on an industry already struggling with post-pandemic recovery, supply chain disruptions, and declining demand.

As major brands like Trek and Specialized adjust their pricing and operational strategies to navigate these challenges, smaller, more innovative companies may find it difficult to survive. What is clear, however, is that the cost of cycling is rising, and the U.S. bike market could look quite different in the months to come.  (Daphne Chen)

Courtesy of Specialized

Courtesy of Trek

Courtesy of Revel Bikes

Posted date : 2025-04-06 21:19:40

Text: Daphne Chen from Wheel Giant

On April 2, 2025, U.S. President Donald Trump announced an executive order called "Liberation Day" at the White House. The order states that the U.S. will impose a minimum 10% "baseline tariff" on all imported goods, and will apply up to 50% "reciprocal tariffs" on several trade deficit countries. Specifically, a 32% tariff will be imposed on Taiwanese goods, 34% on Chinese goods, with an expanded tariff measure targeting exports from the EU, Japan, India, Southeast Asia, and others. The baseline tariffs were officially implemented on April 5.

Global Market Response

This move triggered significant global market fluctuations. Major U.S. stock indexes plummeted, with the S&P 500 falling 6%, the Dow Jones Industrial Average dropping 5.5%, and the Nasdaq slipping 5.8%. Stock markets in other countries were also affected, with Germany's DAX index falling over 5%, the UK's FTSE 100 down nearly 4%, and France's CAC 40 suffering similar losses.

According to some media analysis, "Trump's tariff policy is a global storm. Tariffs are set at 50% for Lesotho, 49% for Cambodia, 46% for Vietnam, but only 20% for the EU, and 10% for the UK and Singapore. This seemingly asymmetric tariff distribution hides Trump's hidden calculation: focusing on service trade to protect America's global service industry advantage while pressuring the return of manufacturing to the U.S. Trump's tariff logic is not purely trade protectionism but a strategy prioritizing service trade."

Impact on Taiwan's Bicycle Industry

For Taiwan, Trump's tariff policy presents a direct impact. Taiwan's bicycle industry has production bases in China and several Southeast Asian countries, where tariff rates are generally higher than in Taiwan. The following are the new tariff rates for key countries and regions as provided by the Taiwan Bicycle Association (TBA):

Taiwan: Regular bicycle tariff 42%, electric bicycle tariff 32%

Vietnam: Regular bicycle tariff 57%, electric bicycle tariff 46%

Cambodia: Regular bicycle tariff 60%, electric bicycle tariff 49%

China: Regular bicycle tariff 11+25+10+10+34=90% (with the potential addition of a 25% Venezuelan oil penalty tariff, this could rise to 115%); electric bicycle tariff 0+25+10+10+34=79% (with the same Venezuelan oil penalty tariff, this could rise to 104%)

Indonesia: Regular bicycle tariff 43%, electric bicycle tariff 32%

EU: Regular bicycle tariff 31%, electric bicycle tariff 20%

Philippines: Regular bicycle tariff 28%, electric bicycle tariff 17%

UK, Brazil, Turkey, Argentina: Regular bicycle tariff 21%, electric bicycle tariff 10%

Trump's "reciprocal tariffs" policy is expected to significantly reshape global trade patterns, potentially leading to a new wave of production relocations. Industry players will need to closely monitor policy changes and adjust supply chain strategies accordingly. At the same time, through technological innovation and upgrading, companies can increase product value and enhance market competitiveness.

Taiwan Government's Five Key Response Strategies

In response to the U.S.'s 32% high reciprocal tariff on Taiwanese goods, President Lai Ching-te has outlined five key strategies to mitigate the impact on Taiwan's economy and strengthen economic cooperation with the U.S. and other countries:

1. Negotiation to Improve Tariffs: A negotiation team has been established to discuss tariff reductions with the U.S., expand procurement, and increase investments in the U.S. Additionally, efforts will be made to address non-tariff trade barriers and high-tech product export controls.

2. Industry Support Plan: Immediate support and assistance will be provided to affected industries, particularly traditional industries and SMEs, to help with transformation and upgrading.

3. Medium- and Long-term Economic Development Plan: Cooperation with allied countries will focus on opening up new markets and strengthening the integration of industry supply chains. Taiwan's strengths in semiconductor manufacturing, ICT, and other sectors will be leveraged to promote smart manufacturing and AI industry development.

4. Taiwan +1: Taiwan will focus on strengthening its investment environment, encouraging more investments in Taiwan, and enhancing industrial cooperation with the U.S.

5. Industry Listening Tour: The government will closely cooperate with the industry to listen to their concerns, adjust policies in line with industry needs, and ensure that strategies are more targeted.

President Lai emphasized that Taiwan has strong economic resilience and, with appropriate responses and collaboration, Taiwan can overcome this challenge and achieve continued economic growth.

TBA’s "Fortune Seeking and Disaster Avoidance" Strategies

TBA Chairman Robert Wu urged the government to actively consider tax reductions to create negotiation space with the U.S. and reduce the impact of tariffs. According to estimates, the new tariffs will reflect in the end-consumer market within 3 to 6 months, with significant price increases and sales slowdowns expected by the third quarter. Wu pointed out that the bicycle industry had originally expected the market to gradually recover in 2025, but the U.S. tariff policy has significantly altered this outlook. In the short term, some orders may return to Taiwan due to tariff differences, but as the tariff impacts on the end market gradually emerge, the market may face slower consumption and order adjustments. In the long run, the industry may face the risk of shifting orders to low-tariff regions.

Robert Wu has proposed two major strategies, "Fortune Seeking and Disaster Avoidance," to respond to this challenge: first, by enhancing product competitiveness and brand image to enter the mid-to-high-end U.S. market, particularly for electric bicycles and smart products; second, by actively expanding into the EU and other emerging markets to diversify risks and reduce dependency on a single market. Furthermore, Wu strongly recommends that the government take the initiative to signal potential tax cuts, creating room for negotiations with the U.S. and reducing the long-term risks of tariff barriers.

TBA calls for the cooperation of industry, government, academia, and research institutions to create a "sustainable, high-quality, cross-regional resilient supply chain." Overall, TBA believes that as long as there is industry cooperation and clear strategies, Taiwan still possesses excellent brand value, product reliability, and innovation capabilities, and can undergo a stable transformation amidst global changes. This tariff change is seen as an opportunity for Taiwan's bicycle industry to transform. Robert Wu emphasized that by enhancing industry competitiveness, supply chain resilience, and integrating global resources, Taiwan's bicycle industry still has the chance to make a successful transformation and maintain its brand value and innovation capabilities in the global market.

TBA Chairman Robert Wu urges: "We are all in this together—let's unite our strength and efforts to enhance industry competitiveness, supply chain resilience, and integrate global resources."
(Photo Credit：Daphne Chen)

Photo Credit：The White House@YouTube

Posted date : 2025-04-06 04:28:45

Organized by TAITRA, TAIPEI CYCLE and TaiSPO 2025 were held from March 26 to 29, drawing 1,200 exhibitors across 4,350 booths. The two shows reaffirmed their status as leading global platforms for the bicycle and fitness industries.

This year attracted over 4,500 international buyers from 80+ countries, with top buyer nations including Japan, China, the U.S., South Korea, and Singapore. At TaiSPO, 19 buyers from five countries participated in 86 one-on-one meetings with 55 exhibitors, reflecting strong global interest in smart sports and green mobility.

To drive innovation, TAIPEI CYCLE’s “Bike Vision” featured 11 startups from six countries. Dutch startup TILER won the Best Rising Star Award. TaiSPO collaborated with ASPN to present the “Sport-bilities” startup zone. Notable participant AIGYM aims to bring AI fitness to local communities.

TaiSPO 2025 featured 220 companies and 300+ sports brands, while TAIPEI CYCLE welcomed new brands like Litzmo, which connected with buyers from Japan, Korea, Europe, and North America.

Key forums drew industry attention: “BEYOND BIKING” explored the cycling economy with international race organizers; “Fitness For All” discussed global fitness business models, attracting over 280 professionals.

Under the theme “Green Forward”, TAIPEI CYCLE partnered with SGS to highlight 35 companies excelling in sustainable practices. Major brands such as Giant, Kenda, KMC, SRAM, and Schwalbe joined the initiative.

The next TAIPEI CYCLE and TaiSPO will be held from March 25 to 28, 2026.

Posted date : 2025-03-31 02:04:46

The Bicycling Alliance for Sustainability (BAS) hosted the 2025 BAS ESG Global Initiative Forum on the morning of the second day of the Taipei Cycle Show, bringing together global bicycle industry experts and stakeholders.

Notable attendees included WBIA President Bayram Akgul, WFSGI Head of International Sports & Cycling Michelle Smyth, CONEBI President Massimo Panzeri, CIE President Tony Grimaldi, EBMA Trade Policy Officer Remi Virion, LEVA USA Representative Jonathan Weinert, PeopleForBikes Representative ED Benjamin, ZIV Chief Policy and Advocacy Officer Anke Schäffner, and the initiator of World Bicycle Day, Professor Leszek Sibilski. Together, they explored the crucial role of the bicycle industry in driving sustainable development.

Additionally, Chin-Ching Liu, Minister of Taiwan’s National Development Council, and Tseng-Ming Hsu from the Industrial Development Administration, Ministry of Economic Affairs, attended the forum in person to show their support. This event marked a significant milestone for BAS in promoting ESG initiatives, while also serving as a platform to advocate internationally for the importance of cycling carbon credits.

Focus on Human Rights and Conduct Codes
This year’s forum centered on human rights and conduct codes, featuring Yung-Chieh Chao, an accountant from PwC Taiwan, who presented the BAS Human Rights Conduct Codes Implementation Report and outlined the next phase of execution. The forum also highlighted BAS’s key sustainability achievements in 2024, including:

Advancing Cycling Carbon Credits
Professor Leszek Sibilski, initiator of World Bicycle Day, was specially invited to introduce the concept of cycling carbon credits for BAS. Quoting Arthur Rolle, Chair of the CDM Executive Board, he emphasized: “Bicycles are an excellent mode of transportation and play a crucial role in reducing carbon emissions that contribute to climate change.”

This underscores the growing importance of cycling carbon credits, with Sibilski expressing hope that Taiwan will take the lead in launching this pivotal initiative.

Industry Innovations and ESG Best Practices
Building on the momentum of last year’s forum, which generated significant industry impact, LEVA USA registered for this year’s event to share innovative sustainability initiatives adopted by U.S. bicycle manufacturers and retailers, including Trek, QBP, and Feedback Sports.

During the forum, BAS member companies enthusiastically showcased their ESG achievements:

- Glory Wheel shared its aluminum scrap recycling and reuse program, which reduces material-related carbon emissions. The compressed aluminum waste optimizes transportation efficiency, cutting carbon emissions from logistics and contributing to a circular economy.

- Token set a groundbreaking precedent in the bicycle industry by implementing a 2.5-day weekend policy, leading to a more stable workforce, increased employee-driven innovation, enhanced company efficiency, and reduced costs—ultimately improving competitive pricing.

- Kenda upgraded its equipment and energy systems, while incorporating sustainable materials such as recycled rubber, reclaimed carbon black, and soybean oil in its products. The company has also implemented ISO 31000 risk management practices and established an internal Sustainability Development Committee to drive various sustainability initiatives.

A Shared Vision for a Sustainable Future
BAS Chairman Young Liu emphasized that this forum not only strengthens industry consensus domestically and internationally but also fosters cross-border collaborations to create a low-carbon and sustainable future.

He expressed confidence that, through the joint efforts of BAS and industry stakeholders, bicycles will become a benchmark for ESG-driven traditional industries, driving positive and lasting impacts.

Posted date : 2025-03-24 02:40:11

2025 Taipei Cycle Focuses on Smart, Innovative, and Sustainable Cycling

Text & Photos: Wheel Giant

The 2025 Taipei International Cycle Show, celebrating its 36th edition, will kick off on March 26. According to TAITRA, this year’s exhibition will set new records in scale, with 980 companies from 35 countries showcasing their products across 3,600 booths. The event will highlight groundbreaking technologies and future trends in the bicycle industry. From cutting-edge e-bike technology and AI-powered cycling applications to sustainable materials and smart logistics solutions, the Taipei Cycle Show will serve as a key platform for industry exchange and a global celebration of technology, environmentalism, and lifestyle.

One of the key themes of this year’s show is “Innovation Drive,” emphasizing that innovation is the driving force behind industry progress. The Bike Vision startup zone will feature groundbreaking technologies from around the world, including AI smart navigation, automatic shifting systems, and intelligent systems that adapt to various cycling environments. These innovations are transforming the way we cycle. Additionally, the event will present the d&i Awards for innovative design, recognizing the most creative bicycle designs and technological breakthroughs worldwide, demonstrating how cycling design is aligning with the future.

Another major highlight of this year’s exhibition is “Green Forward,” which reflects the industry’s commitment to environmental sustainability. With green energy and eco-friendly technologies becoming a global focus, the bicycle industry is also moving toward a more sustainable future. In collaboration with SGS, the exhibition will promote a Green Cycling initiative, featuring brands that implement green manufacturing and circular economy practices. The Green Forward guided route will allow visitors to explore sustainable materials, bicycle recycling technologies, and the latest developments in low-carbon manufacturing.

As AI, automatic shifting, and smart data analytics enter the cycling industry, “Smart Cycling” is redefining the cycling experience. The E-Cycling Virtual Cycling Zone will offer an immersive digital experience, allowing cycling to transcend environmental and distance limitations. With smart training equipment, virtual tracks, and connections to global cycling communities, a new mode of exercise and competition will be created. At the same time, the development of smart e-bike technologies is making urban transport and logistics more efficient and environmentally friendly.

Beyond technological innovation, the “Cycling Ecosystem” also focuses on how bicycles can become a part of everyday life. This year’s TAIPEI CYCLE FORUM – Beyond Biking, will invite organizers of major international events like the Tour de France and Giro d'Italia to explore how cycling events can drive economic development, promote cultural tourism, and influence global urban planning. Through professional forums and the promotion of cycling culture, the exhibition aims to make cycling not just a sport for a few, but a daily choice for many.

Posted date : 2025-03-24 02:19:49

Text & Photo: Wheel Giant

As 2024 unfolds, Robert Wu, Chairman of the Taiwan Bicycle Association (TBA), addresses the challenges and opportunities facing the global bicycle industry. Despite geopolitical tensions, economic uncertainties, and shifting consumer behaviors, Wu highlights that bicycles have become symbols of green mobility, health, and sustainability. To capitalize on this transformation, the industry must embrace a broader, forward-thinking approach, focusing on product innovation, education, regulatory frameworks, infrastructure, and green mobility strategies.

Wu emphasizes the importance of the P-E-D-A-L-L-I-N-G strategy, which covers nine key areas: Products, Education, Declaration, Advocacy, Laws, Lifestyle, Infrastructure, Networking, and Green Mobility. High-quality products, cycling safety education, and policy advocacy are crucial to expanding market demand and fostering cycling culture. Investments in infrastructure and regulations are essential to creating safer, more accessible cycling environments.

In Taiwan, the bicycle industry faces challenges, with exports declining in 2024. Taiwan’s total bicycle exports dropped 36%, with e-bike exports falling by 47%. Despite these declines, Wu remains optimistic. He believes that collaboration across governments, companies, and consumers is key to building a comprehensive cycling ecosystem and securing Taiwan's leadership in the global market.

By uniting efforts and adopting the P-E-D-A-L-L-I-N-G strategy, Wu is confident that the bicycle industry can usher in a new era of growth and sustainability.

For the full report, please refer to the 2025 Bike & E-Bike Market Update, a special edition published by Wheel Giant at the 2025 Taipei Cycle Show. (Wheel Giant Booth Hall 1 No. J2003 )

Posted date : 2025-03-19 00:46:22

Text & Photos: Wheel Giant

Merida released its financial results for fiscal year 2024, reporting a loss of NT$2.34 per share. Despite this setback, the company has decided to distribute a cash dividend of NT$4.0 per share from its retained earnings.

The company held its Board of Directors meeting on March 13, 2025, to approve the financial statements. Merida’s core business saw a stable gross margin, with revenue reaching NT$29.63 billion, an 8.7% increase compared to the previous year. Operating profit stood at NT$3.03 billion. However, Merida experienced significant non-operating losses due to one-time impairments, including a deferred income tax asset write-down and goodwill impairments related to its retail operations. These non-operating losses exceeded operating profits, resulting in a consolidated pre-tax loss of NT$732.66 million and a post-tax loss of NT$766.17 million.

Although the company faced a net loss, it remains confident in the outlook for the bicycle market, particularly in light of strong growth in China. Since the non-operating losses did not involve cash outflows, Merida has opted to reward its shareholders with a cash dividend. The dividend proposal is expected to be presented for approval at the Annual Shareholder Meeting on June 25, 2025.

In 2024, Merida’s performance in the U.S. and European markets was challenged by a destocking phase, with high inventory levels and increased pricing pressure. In contrast, Merida saw substantial sales growth in the Chinese bicycle market, helping offset declines in other regions. While the company’s equity-method investee also showed improvement, it faced non-operating losses due to impairments, contributing to the overall loss for the year.

Merida emphasized that nearly half of the non-operating losses were related to non-cash adjustments, such as the write-down of deferred income tax assets. These adjustments do not impact the company's long-term growth prospects. The investee company remains financially healthy, with stable revenues, growing margins, and a solid financial position, making it well-positioned for future growth.

Looking ahead to 2025, Merida sees signs of recovery in both the U.S. and European markets. The company’s revenues for January and February showed significant growth, up 59% and 38%, respectively, fueling optimism for continued progress this year. With strong operational performance and a promising market outlook, Merida remains confident in the long-term potential of the bicycle industry.