Page 39 - TBWShowDailyD2

October 4, 2023 39

Corvo

The owner, Pradeep Bangladesh, in 2011 and sold
Mehrotra, is Indian. He first the Firefox brand to India's Hero
established a trading company in 2015, changing the factory
in 1980, then opened a name to Corvo. In 2019, Corvo
bicycle factory in Sri Lanka in produced close to 250,000
2004. Immediately in 2005, units with 100% of the products
he established the Firefox exported, mainly to the UK,
brand, primarily targeting Germany & Poland, and some
the Indian market. However, sales to India. Hero Firefox
due to the cancellation of bicycles are also assembled at
tariff concessions, he moved Corvo.
assembly to Chittagong,
▲President, Pradeep Mehrotra.

▲A view from outside the Corvo factory. ▲Assembly lines.

Alita

Chairman James Yeh
moved from a factory in
Malaysia in 1994 to Chittagong,
Bangladesh, with an annual
production of 200,000 units
and a capacity of up to 250,000
units, all of which are exported.
Due to high inventory levels in
the market in 2023, production is
expected to decrease to 100,000
units, with the main markets
being the UK and Germany. In
addition to assembling bicycles, ▲Over the past few years, Chairman James Yeh ▲Alita Bangladesh Team.
has focused on Europe and bought factories
the factory also produces in Germany.
frames and employs more than
400 people. In response to
European customers delaying
orders, Deputy General
Manager Alex Chang said they
would adjust working days to
cope. In 2018, Alita bought
land and built a factory in
Machem, Germany, hoping to
operate on a customized model.
Chairman Yeh said that the ▲Assembly lines. ▲Parts production area.
German factory would produce would mainly produce entry- stated that the original factory purchased a 17,000m² factory in
mid-to-high-end bicycles, level bikes, offering customers in Frankfurt, Germany has northern Germany, preparing to
while the Bangladesh factory different choices. Chairman Yeh been sold. They have currently set it up as a retail space.