Page 41 - TBWShowDailyD2

October 4, 2023 41

PeopleForBikes’ New

“Hungry for Batteries”

Recycling Campaign

eopleForBikes, the The campaign
U.S. bicycle industry's comes at a time when
Ptrade association and Americans are flocking to
a leading national advocacy electric bicycles in record
organization, partnered with numbers. 24% more
battery recycling experts e-bikes were sold in 2022
Call2Recycle and InGoodTaste than in 2021, and experts
to launch a fun and impactful predict that more than 12
creative campaign promoting million electric bicycles
electric bicycle battery recycling will be sold in the United
across the United States. States between 2020 and

The "Hungry for Batteries" 2030.
campaign features the animated “With millions of
characters Watts and Rey, e-bikes on our streets
who aid bike riders in better and trails, there has
understanding when, where, never been a time of
and how to recycle their greater need to educate
e-bike battery. It follows the riders and give them an
mischievous duo as they scour easy pathway to properly
the country in search of e-bike care for and recycle
batteries to consume while their e-bike batteries,”
spreading the word about e-bike said PeopleForBikes
battery recycling. Consumers President and CEO Jenn
are encouraged to recycle their Dice. “We partnered with
electric bicycle batteries at one InGoodTaste to create
of 1,800 retail drop-off locations fun and playful characters who
across the country. deliver the message of how solutions is transformational to of the importance of battery
On May 10, 2023, the easy it is to recycle your e-bike our shared better future.” recycling,” said Leo Raudys,
campaign launched across battery.” PeopleForBikes worked CEO of Call2Recycle. “We’re
PeopleForBikes, Call2Recycle, “Our creative consultancy with Call2Recycle and more proud to operate at the forefront
the 52 e-bike brands supporting is founded on the idea that than 40 PeopleForBikes of battery recycling and work
the program, and bicycle change is good,” said Ryan member companies to create an alongside PeopleForBikes
dealers across the country. Lindholm, CEO of InGoodTaste. industry-leading electric bicycle and InGoodTaste to creatively
The program accepts “Electrification of transportation battery recycling program. In engage riders in the safe and
batteries from brands that is one of the biggest, most the last 25 years, they have reliable recycling of e-bike
participate in the electric bicycle positive changes that we will already collected and recycled batteries.”
battery recycling program, see in our lifetime, and when more than 140 million pounds of If you represent an electric
which is listed below. If your we had the chance to help batteries in the United States. bicycle manufacturer and are
battery is from a brand that is PeopleForBikes usher in that “The growing adoption interested in participating in
not participating in the program, change, our team jumped at of e-bikes plays a significant the program, please contact
you are asked to contact the the chance. It’s a serious story role in the transition towards PeopleForBikes Electric
manufacturer and encourage we chose to tell lightly, but more sustainable forms of Bicycle Policy and Campaign
them to join the industry-wide helping eliminate a hurdle in the transportation, yet it also Director Ash Lovell, Ph.D., at
campaign. adoption of better transportation requires greater awareness ash@peopleforbikes.org.