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42 SHOW DAILY DAY 2

bike week

Stocks Filled in German Bike

Market

arlier this year, The share, accounting for 38% of all both Cargo and Dutch-style distribution across specific
German bicycle industry e-bike sales. Following closely, bicycles, each contributed 2% to regions was varied. Bulgaria
EAssociation, Zweirad- E-Trekking models, designed the sales figures. emerged as a key player in the
Industrie-Verband (ZIV) together for longer, comfortable rides, European domain, leading with
with the Association of German constituted 28%, while e-city Imports see an 18% share of e-bike imports.
Bicycle Trade (VDZ) presented bikes, optimized for urban continued rise Asia's prominence was affirmed
German bike market figures commuting, made up 24%. by Vietnam, which contributed
for 2022. The data revealed Interestingly, e-cargo bikes, a Total bicycle imports into a significant 14%, marking it
a situation typical of other reflection of the growing trend Germany saw a consistent rise, as a primary supplier from the
European countries of continued towards sustainable and efficient registering a further 7% growth continent. The Netherlands
growth in the e-bike market urban logistics, captured 8% of in 2022 with 4,430,000 complete followed closely, accounting for
maintaining some semblence the market. On the other end bicycles imported. Dissecting 13%, bolstering Europe's role
of stability in the bike market of the spectrum, e-road bikes, this growth, traditional bicycle in catering to Germany's e-bike
market despite struggling speed pedelecs, and other niche imports maintained a steady demand. Romania, Hungary,
traditional bicycle sales. The categories each held a more pace, recording a 5% growth in and Taiwan each held a 9%
time of high pre-production modest 1%. The distribution both 2021 and 2022, resulting in stake in the import landscape.
costs (including raw materials, paints a vivid picture of a market 2,830,000 and 2,980,000 units, The Czech Republic and Austria,
parts, transportation costs) and that, while leaning towards respectively. However, it was the both accounting for 7%, and
supply chain problems due to mountain and trekking e-bikes, e-bike segment that showcased Poland with a 6% share, further
the Coronavirus pandemic were also shows a growing interest remarkable dynamism. Imports highlighted Europe's diversified
a thing of the past. Stocks are in versatile urban e-mobility of e-bikes surged by a striking contribution.
very well filled at manufacturers solutions. 26% in 2021, totaling 1,310,000
and distributors, and price units, and continued their Growing domestic
advantages were being passed MTB sales losing upward trajectory in 2022 with production remains
on to customers. ground to E-MTBs an 11% increase, reaching strong
The overall market 1,450,000 units.
registered a slight decline of The traditional bicycle Asia stood out as the I n 2 0 2 2 , G e r ma n y
2%, with total bicycle sales segment in Germany's market dominant source, contributing a further solidified its reputation
rounding up to 4,600,000 units in 2022 also highlighted noteworthy 52% of all traditional as a powerhouse of bicycle
for the year. Traditional bicycle distinct trends in consumer bicycle imports into Germany. production, with total output
sales faced a steeper descent, choices. Spearheading the Delving into specifics, Cambodia rising to 2,600,000 units, an 8%
with figures dropping by 11% to sales, trekking bicycles, known emerged as the leading growth from 2021's 2,400,000
2,400,000 units. In contrast, the for their versatility in both exporter, providing 22% of all units. While the overall figures
e-bike segment emerged as the urban and off-road conditions, such imports. This was followed were impressive, a deeper dive
market's bright spot. Sales of comprised a significant 45% by Bangladesh, accounting for reveals contrasting trajectories
e-bikes surged by 10%, reaching of all traditional bike sales. city 12%, making these two nations for different bicycle segments.
2,200,000 units. The 2022 data bicycles, tailored for daily urban the primary Asian suppliers The production of traditional
from Germany underscores commutes, followed as the to the German market. Within bicycles held its ground at
e-bikes as the driving force next popular choice, capturing Europe, Poland and Bulgaria 900,000 units, mirroring the
in the German cycling market 18% of the market. ATB (All- were major contributors with 8% figures from the previous year,
amidst the waning popularity of Terrain Bicycles) secured 9%. and 7%, respectively, closely showing a steadiness in demand
traditional bicycles. Road/Gravel bikes made up 7% matched by Austria's 7% share. and manufacturing for this
of sales, while Youth-specific The Netherlands, Thailand, category. On the other hand,
E-cargo bikes gaining models constituted 6%. More and China each made up 4% e-bikes continued their ascent,
popularity specialized models like MTB of Germany's traditional bicycle reflecting the global trend
(Mountain Bikes) accounted imports, while Romania and towards electrified mobility.
In Germany's e-bike for 4%. The number of non- Lithuania contributed 3% and Production in this segment
market, diverse consumer motorised Mountain Bikes 2%, respectively. The remaining jumped significantly by 21%,
preferences were distinctly sold has halved since 2019, 25% was distributed among from 1,400,000 units in 2021 to
observable in 2022. Dominating conspicuously losing out in the various other global sources. an impressive 1,700,000 units in
the sales, e-MTBs (Electric trend towards E-muntain bikes. While 27% of all e-bike 2022.
Mountain Bikes) secured a lion's Children's bikes held 3%, and imports hailed from Asia, the