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October 4, 2023            19




        Magura Aims for a Complete Range



































              he MT A2, Magura's       reserved for high-end products,
              latest disc brake system,   so the MT A2 will not be
        Taims to break into the        customizable for the time being.
        entry-level market. Magura          M a g ur a  in c r e as e d
        is known for high-end, often   p r o du c t i o n  dur i n g  t h e
        very expensive products. They   coronavirus outbreak, and their
        intend to use this to enter a   output increased significantly.
        market where there are also    They  even  started  a  new
        large quantities. As they put   production line, which resulted
        it, they want to "complete their   in this product.
        range" as a brake specialist.       They employ approximately
        Initially, it is only available to OE   200 Taiwanese and Chinese
        customers, with only spare parts   assemblers, as well as a
        available on the aftermarket.  company in the United States and
             They claim that it is     a metal company in Germany.
        essentially a new product in        Magura  is  currently
        which the tubing exit is parallel   involved in a joint venture with
        to the handlebar and is very   Bosch called MBPS (Magura
        integrated. Their newest member   Bosch Parts & Services), in
        of the brake family employs their   which they collaborate on
        "carbotecture" of carbon fiber   services, sales, marketing,
        material and is available in rotor   and training. Riese & Müller
        sizes ranging from 160mm to    was among the first to use the
        180mm. It takes half the energy   MT A2 disc brake, followed by
        to make a master out of this   Kahlkoff, with others likely to
        material than it does to make a   follow suit.
        master out of aluminum.             It has not been an easy
             The Combined Braking      situation for the bike industry.
        System distributes brake force   Magura has learned to adapt to
        between the front and rear     the situation and be flexible with
        brakes, resulting in a 40%     their customers.
        shorter braking distance. It        Their goal for Taichung
        also boasts proven MT braking   Bike Week is to maintain close
        performance, easy installation   contact with OE customers,
        and maintenance, and a five-   determine what information they
        year leak-proof guarantee.     require to inform them about
             The company is known for   new products, and hopefully
        providing highly customizable   move into a future where the
        products to customers; however,   bike is strong once more.
        this strategy is currently
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