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16                      SHOW DAILY          DAY 2


                         bike week

           ORA Engineering: Pioneers




           in Bike Manufacturing and




           Metal Processing









                 ounded in 1996, ORA      in  product  development
                 Engineering, with its    but is equally invested in
           F30 years of excellence        environmental and social
           in  metal  processing  and     responsibilities. The company’s
           welding, stands as a beacon    sustainable practices include
           of innovation and reliability   a  transformative  water
           in the bicycle manufacturing   treatment  system,  low-
           industry. Originating as a     waste manufacturing, and a
           family-owned business, ORA     paperless workflow, echoing
           has transformed into a global   its environmental commitment.
           leader, delivering bespoke     ORA’s societal contributions
           bicycle solutions from its state-  are marked by its emphasis
           of-the-art facility in Houli,   on providing opportunities
           Taiwan. It's here that a team   to underprivileged students
           of 90 experts  seamlessly      through  internships  and
           marries advanced materials     its collaboration with local
           like titanium, stainless steel,   colleges to bridge theoretical
           and chromoly steel with        knowledge  with  practical
           cutting-edge technology to     experience. The company
           craft bicycles renowned for    also champions inclusivity
           their supreme quality and      and gender diversity, fostering
           design, catering to markets    a supportive and equitable
           in North America, Europe,      workplace. The facility, armed
           the UK, and Northeast Asia.    with the latest in production
           With an extensive process      technology, enables the
           involving over 400 meticulous   creation of high-quality,
           procedures and checkpoints,    ISO4210 certified products,
           ORA ensures each product,      promising reliability and
           backed by lifetime service,    unparalleled customization
           resonates with the brand’s     capabilities to meet diverse
           ethos of originality, reliability,   customer needs, reinforcing
           and advancement.               ORA’s reputation as a trusted
                O R A  E ng i ne e r i ng   partner in the bicycle industry.
           is not just committed to
           pushing  the  boundaries





















           ▲Titanium internal routing stem.                             ▲Titanium e-bike frame.
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